Resources

How to get the most out of Google My Business

Google My Business is a super useful (and free!) tool which helps build credibility and visibility in organic search results by pulling your organization’s name, address, number, hours, and reviews when searchers are looking for your business – or a business in your category. 

How to get the most out of Google My Business  |  Hue & Tone Creative

Are you a Google My Business newbie? Then you might find this back to basics blog helpful first.

Given 50% of smartphone consumers visit a store within a day of their local search (and 18% of them make a purchase) Google Business is not a sales tool you want to miss out on. Having a Google Business account and updating it effectively is a low investment, effective way to leverage technology to your advantage. 

There’s no use having an account just for the sake of it though. If you want to get results you need to optimize it as best you can so we’ve come armed with tips to help you do just that.

 

1. Make sure all your info is complete

That includes your location, opening hours, business category and contact details. If you don’t have your location set-up, you’ll be harder for local searchers to stumble across. And, remember absent or incorrect business categories can hinder your ranking opportunities. 

Although a lack of hours and contact details won’t impact your visibility, they will make it more difficult for people to take that next step — and even small typos or minor missing information could equate to a potential lost customer.

 

2. Act on your reviews

Along with your location, reviews are a key ranking factor that help Google understand how people rate your business. So, make a point of asking customers to leave a review and respond when they do — whether it’s good or bad.

Don’t worry, leaving a review is incredibly easy, all people have to do is:

  • Google your business

  • Tap on your Google My Business listing

  • Click the ‘write a review’ button

  • Write the review

friday_t20_bk0gO6.jpg

3. Answer questions - promptly

People can now ask questions on your listing for either you or members of the public to answer, and unanswered queries don’t exactly look great. Make a point of regularly checking in to see if any new questions have popped up and if they have, use it as an opportunity to really show off your expertise. 

Added bonus: Answering questions will help keep your profile active which can help improve your listing rank.

 

4. Use Google posts

Google posts let you highlight extra information (like upcoming events and special offers) and will redirect people directly to your website — which could help give your click-through rate a boost.

A few things worth noting:

  • These posts pop-up immediately in your listing

  • They’re removed from the default view after seven days or after the event date has passed

  • You can’t schedule or bulk upload posts

5. Invest in your images

According to Google, businesses whose listings have photos receive 42% more requests for driving directions and 35% more clicks through to their site.

The moral of the story? Add high-quality, relevant images. We suggest uploading a mix of photos — for example, if you’re a bakery, you might want to add images of your:

  • Storefront/seating areas

  • Products

  • Kitchen

  • Customers 

Worried your photos look lackluster? Here are 10 tips on how to take professional-looking photos on your iPhone.


Hue & Tone Creative: Your Strategic Business Partners

Whether you need help with your words or your images we’re here to assist you. To see how we can help take your Google My Business listing to the next level (or just get it set up) get in touch at hannah@hueandtonecreative.com or (336) 365-8559.

How color affects your brand

How Color Affects Your Brand  |  Hue & Tone Creative

Whether you’re a real estate agent, hairdresser, baker, or jeweler, color plays a big part in your brand, because it affects how you attract and connect with customers. 


What’s color psychology?

It’s the relationship between colors and human behavior — for example, does a yellow logo elicit more trust? Or does grey packaging make people more likely to purchase your product? 

Color psychology explains the meaning behind why people (in and out of the business world) prefer certain hues over others. It also takes into account individual color biases when deciding on a specific color — like upbringing, gender, location, and values.

 

Why is it important? 

Color evokes feelings and emotions — and feelings and emotions can make or break sales. Take the time to get it right and your organization could benefit from:

  1. Standing out from the competition 

  2. Positioning itself the way it wants to be perceived 

  3. Influencing how customers digest and interpret your information 

  4. Improving credibility and trustworthiness


Colors and their meaningS

How Color Affects Your Brand  |  Hue & Tone Creative

Red

Feelings: excitement, passion, danger, energy and action

In the color psychology world, red is seen as the most intense color for creating strong emotions and attracting attention -- which is why a lot of businesses use it for their ‘Buy Now’ buttons. 

Tip: Because red can be associated with danger it’s best to use it sparingly.


How Color Affects Your Brand  |  Hue & Tone Creative

Orange 

Feelings: creativity, adventure, enthusiasm, success and balance

Orange is also an impactful color but on a less overwhelming scale, so it can often be used in larger doses without becoming overbearing. Because of its eye-grabbing nature, a lot of businesses use orange for call-to-actions.


How Color Affects Your Brand  |  Hue & Tone Creative

Yellow

Feelings: happiness, positivity, optimism, summer, warnings

Centered around the sun, our emotions around yellow are largely upbeat and summery. But, on rare occasions, yellow can be construed as dangerous too (think construction zones).

Exploring some color scheme options? Check out a few of our mood boards herehere, and here.


How Color Affects Your Brand  |  Hue & Tone Creative

Pink

Feelings: femininity, playfulness, immaturity, and unconditional love

Because of its connotations, pink is mostly used by companies who predominantly target females -- big name brands that follow suit include Barbie and Victoria’s Secret. Remember it can reflect immaturity though, so it’s important to choose the tone and quantity of pink carefully.


How Color Affects Your Brand  |  Hue & Tone Creative

Green

Inspired by nature? We’ve got some inspiration here.

Feelings: growth, fertility, health, and generosity

As far as color psychology goes, green is tightly associated with nature and money, and is commonly used by health and fitness businesses. It does have its negative ties though, like envy.


How Color Affects Your Brand  |  Hue & Tone Creative

Blue

Feelings: stability, harmony, peace, calm, and trust

Linked to the sea and sky, blue has a lot of security-related emotions attached to, making it a go to choice for retailer’s guarantee icons, certificates, or shipping icons. On the other end of the spectrum, it can also be connected with depression and coldness. 

Tip: With blue, the tone you choose will make a world of difference in the vibe you give off, so take your time to make sure you pick the right one. We suggest doing a little research on the specific shades of blue to take your color psychology research a step further!


How Color Affects Your Brand  |  Hue & Tone Creative

Purple

Feelings: power, nobility, luxury, wisdom, and spirituality

Purple is packed with royal vibes and is tightly linked to connotations of wealth, extravagance, and pride. Be careful with how much you use this one, because too much can leave people with an impression of frustration or even arrogance. 

With purple it’s all about the shade, tint, and hue you use: 

  • Light purple = feminine energy and delicacy

  • Dark purple = feelings of gloom, sadness, and frustration

  • Bright purple = riches and royalty


How Color Affects Your Brand  |  Hue & Tone Creative

White/Black 

White

Feelings: innocence, goodness, cleanliness, and humility

White can bring mental clarity, promote feelings of fresh beginnings, and encourage positive thoughts; which is why many businesses use it as the backdrop for product shoots. 

It likely goes without saying that black text on a white background is the number one readability combo, but just be mindful that too much white can leave a sterile and cold impression.

 

Black

Feelings: mystery, power, elegance, and sophistication

Too much black can be overwhelming and give off negative emotions -- like sadness and anger, but just the right amount can evoke strong doses of the right kind. Think strength, authority, and seriousness.


How Color Affects Your Brand  |  Hue & Tone Creative

Grey 

Feelings: neutrality, balance, and timelessness.

Balance is key if you’re dabbling with grey and less can often be more — stick to using it for things like fonts, headers, and graphics is a safe bet. Large quantities can be quite dull and bring out the connotations of depression and loss, so make sure to pick your placement wisely.


How Color Affects Your Brand  |  Hue & Tone Creative

Brown 

Feelings: comfort, security, wholesomeness, and honesty

Symbolizing earth, wood, and stone, brown is all about nature and can correspond with feelings of comfort, security, warmth, and stability.

You probably don’t tend to see brown used in large volumes, because it can be considered a bit boring. In small doses, brown can serve as a great alternative to cooler grays, and can evoke a feeling of warmth and security.


Hue & Tone Creative: Colors are our specialty

Whether you need to rebrand, are looking to launch a social media campaign, or design a billboard, we’ll help you find the color that evokes the right emotion. Want to learn more about how we might work together? Get in touch at hannah@huetonecreative.com or (336) 365-8559.

How to improve your designs using color theory

How to improve your designs using color theory  |  Hue & Tone Creative

Be honest, how many times have you sat and stared at your screen experimenting with endless color pairings only to realize three hours later you’re no further down the line? 

Frustrating, isn’t it?

Well, designers don’t hit the jackpot just by luck, they use what’s called color theory. Color theory is a term used to describe the collection of rules and guidelines regarding the use of color in art and design – and it is defined as a theory because it cannot be proven.  

Color theory is a science and art in it’s own right – but even non-artists can gain a basic understanding of color theory to better understand how to make a pleasing design. Knowing which colors play well together and the effects specific colors have on a majority of people is a valuable expertise no matter what your field.

What’s color theory?

Image via    dulux.co.nz

Image via dulux.co.nz

The color wheel is a tried and tested blend of art and science that show you which hues go well together. The color wheel we use today is based off Isaac Newton’s 1666 color wheel which shows the relationship between colors. Sir Isaac Newton created the color wheel based on his experiments with prisms that led to the theory that red, yellow and blue were the primary colors from which all other colors are derived.

Now we’ll dive into a breakdown of how to use the color wheel for your own branding and design projects. By following these simple rules, you can shave hours off your next color-picking expedition and end up with a better-looking final product!


Complementary

Image via Canva.

Image via Canva.

Any two colors that sit on opposite sides of the color wheel -- like blue and yellow or pink and green, for example. Complementary colors are high in contrast and impact and work together to create bright results.

 

Monochromatic

Image via Canva.

Image via Canva.

Want a headstart? We’ve got lots of great color themes to choose from here.

These are shades of the same color and result in subtle and harmonious finishes. While monochromatic combinations are great for creating a consistent feel another color will need to be brought into the mix to add another layer to your work -- otherwise, everything will start blending into one another.


Analogous

Image via Canva.

Image via Canva.

Tip: to prevent that from happening pick one of the three for your dominant color and then use the other two as accents.

Any three colors that sit side-by-side on the color wheel -- like orange, yellow and green. On the plus side, these can be really versatile combinations, but on the downside, if you don’t manage them right they can soon become a bit tooin your face.


 Triadic

Image via Canva.

Image via Canva.

Make sure you get your proportions right for this one! Triadic colors sit at three evenly spaced intervals on the wheel and hit that right balance between contrast and versatility.

 

Tetradic

Image via Canva.

Image via Canva.

Similar to the above but this time across fourevenspaces. If you’re going with this option just remember the more colors you use the harder it’ll be to balance what’s on your palette -- and less can certainly be more sometimes. 

To avoid overwhelming people, as with analogous combinations, pick one color as your dominant and use the rest as accents. 

 

4 good-to-know color wheel facts

1. It’s made up of 12 colors: red, orange, yellow, chartreuse green, green, spring green, cyan, azure, blue, violet, magenta and rose.

2. It can be split into three color types:

  • Primary: colors that create pure white light when blended together (red, green and blue)

  • Secondary: the result of mixing two primary colors, i.e. green and blue make cyan

  • Tertiary: there are six in total and they’re the byproduct of combining a primary and secondary color

3. The two halves of the wheel make up warm (purple through to yellow) and cool (blue through to green) colors. 

4. If you add black, grey or white to any base hue you can create shades, tints and tones of any color:

  •  Shades darken the color and are made by adding black

  • Tints lighten and are conceived by adding white

  • Tones create a subtle version of the original color when white and black (or grey) are added


Hue & Tone Creative: Your partners in color

If this blog post left you feeling more confused than clear, why not hand the hard part over? We’re design experts through and through so you can trust us to find the perfect pairings for you. Interested? Get in touch on hannah@hueandtonecreative.com or (336) 365-8559.

10 creative swag ideas that will get you seen

In the world of events, corporate swag is becoming more of an expectation than a nice-to-have nowadays, but, with almost every organization out there opting for the staple tote bag or a safe ballpoint pen, how do you stand out from the crowd? 

By doing something different. Whether you’re hosting a conference or running an end-of-summer giveaway we’ve racked our brains to come up with 10 swag ideas that break the norm and keep your swag out of recycling bin. 

No matter what item you opt for, remember the goal is to strike the right balance between splatting your branding over it and creating something useful or trendy that people will actually want to keep.


1. Cookie-cutter

10 creative swag ideas that will get you seen | Hue & Tone Creative

There’s two great options here -- either use a more standard shape (like a heart, star, or gingerbread man) and customize the cutter itself with your colors and logo OR make the shape symbolic to your brand --  such as your logo or a representation of it.

If it fits your brand you could even bring out seasonal iterations of your cookie cutter for Thanksgiving, Christmas, Halloween, Valentine’s Day or Easter.

 

2. Lunch box

We all need to transport our food in something snazzy -- so why not give people a great lunch box that just happens to boast your logo? This custom container will be seen by all their colleagues and hopefully spark a discussion about your brand over lunch.

If you’re looking to take your trendiness to the next level, consider a branded Bento Box instead! 

 

3. Stress ball 

Because who doesn’t get stressed from time-to-time?

Not that we’ve not done any research to back this theory up, but there’s certainly a chance that relieving stress while seeing your logo could help people exude positive feelings towards your organization… isn’t that exactly what we’re after? 

10 creative swag ideas that will get you seen | Hue & Tone Creative


Tip: 
If you really want to spark a conversation think outside the box and go for something really unusual -- think avocadoes sipping a pina colada kind of out there!


4. Pool float 

Why not hit the pool with your favorite clients or customers? Whether you go for a flamingo, donut, your logo or something super simple, a custom pool float gives you a wide swath of realty to show your branding off.

 

5. Reusable straw

Being environmentally friendly has never been more important than it is now so do your part for the planet and your brand image by creating custom stainless steel or silicone straws. You can put them in a branded travel pouch or paint your branding across the whole thing... the color of the straw, your logo on the end, the whole thing! 

 

6. Christmas tree ornament 

T’is the season to...get your brand in everyone’s homes. If you want this one to work remember to get the right balance between your branding and festive vibes -- if it’s too much of the former and not enough of the latter you might not make it onto the tree.

 

7. Golf kit 

They say the golf course is where business is done, right? Get your brand in the middle of the conversation with some bespoke tees orballs.

 

8. Umbrella

On a rainy day your branded umbrella could offer up as much advertising space as a small billboard -- but for a fraction of the cost. This one’s super practical too, making your odds of securing a spot in someone’s handbag all the more likely. 

 

9. Bottle stoppers

Simple, small, but extremely useful -- and something people would probably be very grateful not having to spend their own money on. You won’t have a great deal of space to work with though, so remember to be sensible with the dimensions you havegot.

Or, consider upgrading to a custom corkscrew and bottle stopper set… all in a handy travel case! 

 

10. Customized Pop Sockets

When’s the last time you or anyone you know left the house without their phone? Exactly. People don’t go anywhere without it nowadays and, if you get it right, your Pop Socket could be with them every step of the way; opening you up to lots of new eyes every day. 


Hue & Tone Creative: Your Marketing Partners

If you’ve decided you need swag but you’re left with a big design-sized hole in your plans then we’re here to help bridge that gap. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to get the ball rolling today. 

12 great free Google fonts

Looking for more inspo? Here’s our list of MUST download free Google fonts.

12 Great Free Google Fonts  |  Hue & Tone Creative

Google’s got around 915 fonts in its directory. Having a wide selection is great, but this can be a lot to sort through. You’ll probably be able to find the perfect font for your piece, but where do you even start?! 

Aside from the fact that Google Fonts are free, millions of people turn to Google fonts for its simplicity, easy-to-implement set-up, and high quality selection. The fact that a number of these fonts are available for print use is another great bonus. If this is your first time using Google to pick a font, you can find step-by-step instructions on the ‘how’ here.

To save you a bit of time scrolling through pages and pages of typography, here are 12 of our favorite freebies.

 

Popular choices

Numbers don’t lie. The first six on our list were the most viewed fonts over the last seven days, 30 days, 90 days, and year. 

12 Great Free Google Fonts  |  Hue & Tone Creative

1. Roboto, by Christian Robertson

Roboto’s a sans-serif font and comes in 12 different styles (thin, thin italic, light, light italic, regular, regular italic, medium, medium italic, bold, bold italic, black, and black italic). 

It’s known for its natural reading rhythm and features friendly, open curves.


12 Great Free Google Fonts  |  Hue & Tone Creative

2. Open Sans, by Steve Matteson 

Another sans-serif font, Open Sans has 10 styles to choose from. It’s featured on Google’s sites, and in print/web adverts. This font is endorsed by some of the biggest brands out there.


12 Great Free Google Fonts  |  Hue & Tone Creative

 3. Lato, by Łukasz Dziedzic

When creating Lato, Dziedzic wanted to come up with something transparent enough for body text while comprising unique traits for larger sizes; and he did just that.

With semi-rounded details and strong, structural entities, Lato oozes warmth, stability and seriousness all in one.


12 Great Free Google Fonts  |  Hue & Tone Creative

 4. Oswald, by Vernon Adams, Kalapi Gajjar, and Alexei Vanyashin

Originally created by Vernon Adams, Oswald has seen a number of interactions over the years based on user feedback.

It was designed to be appropriate for use across desktop computers, laptops and mobile devices and comes with six different styles - extra-light, light, regular, medium, semi-bold, and bold.


12 Great Free Google Fonts  |  Hue & Tone Creative

5. Slabo, by John Hudson

Slabo has just two weights. What’s unique about this one is that it’s specifically designed to be used at a certain size -- either 27px or 13px depending on your piece.


12 Great Free Google Fonts  |  Hue & Tone Creative

6. Roboto Condensed, by Christian Robertson

Part of the Roboto and Roboto Slab family, Roboto Condensed refuses to compromise. Its letters are freely positioned to settle into their natural width without encroaching on their neighbors, and it adds impact to body and heading copy alike. 


Hidden gems

Our next batch of fonts are just as easy to use and read but are less well-used, giving you chance to create something a little different.

12 Great Free Google Fonts  |  Hue & Tone Creative

7. Arvo, by Anton Koovit

Best suited to heading and sub-headings, Arvo’s a slightly more edgy font with tints of contrast. Available in regular, regular-italic, bold and bold-italic, you can tailor its impact to your tastes and needs too.


12 Great Free Google Fonts  |  Hue & Tone Creative

8. Bree Serif, by TypeTogether 

Charming, original and versatile by nature, Bree Serif was an instant hit when it first came onto the scene back in 2008 -- and we can see why.


12 Great Free Google Fonts  |  Hue & Tone Creative

9. Sanchez, by Daniel Hernandez

Sanchez is a slab-serif typeface and it’s simple, scannable, and distinguishable. It might not be for everyone but if it fits your organizations feel it can be a solid design choice.


12 Great Free Google Fonts  |  Hue & Tone Creative

10. Hammersmith One, by Sorkin Type

Low in contrast, unique in style, and subtle in curves Hammersmith One was built specifically for web-use. Although it does still work well to smaller sizes, it’s perhaps best limited to titles, sub-headings, and short intro paragraphs.


12 Great Free Google Fonts  |  Hue & Tone Creative

11. Catamaran, by Pria Ravichandran 

With nine different text weights Catamaran’s incredibly versatile and, in the designer’s own words, “strikes a balance between typographic conventions and that bit of sparkle.”


12 Great Free Google Fonts  |  Hue & Tone Creative

12. Playfair Display, by Claus Eggers Sørensen

Used across millions of websites worldwide, this transitional font’s functional and stylistic and pairs well with Georgia for body text. Other popular couplings include a few of our already mentioned Google Fonts: 

  • Lato

  • Roboto

  • Raleway

  • Oswald

  • Open Sans Condensed


Hue & Tone Creative: Your Font Partners

Finding the right font for your website, flyer or social media advert can be really tough -- we get that. If you’re struggling to find a font that gels with your work, we can help. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to see how.

75 great promotional words to use

75 great promotional words to use  |  Hue & Tone Creative

The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”

Needless to say, every single organization out there is striving for the latter. 

Take a look at this line for example:

  1. Start earning money today

  2. Start making money today

Both deliver the same message, but the second is more impactful. Why? Because making money sounds simpler than earning it, and in a dog eat dog world where everything’s about maximizing profit - easily, that’s exactly what people are after.

Boosting your conversion rates really could be as simple as tweaking the odd word here and there, so, let today be the day you go through your websiteoffline collateral and online adverts and see where you could be making the most of stronger alternatives.

 

Words that create reassurance

If you want to convert a prospect into a customer you need to give them a reason to believe what you’re saying and trust what you’re selling. So, here are some words that incite just that:

  1. Promise

  2. Guarantee

  3. Risk-free

  4. Unconditional

  5. Proven

  6. Tried and tested

  7. Protected

     

Words that create a sense of urgency

Whether you’ve got a promotion that’s due to expire or you just want to encourage your audience to buy now, these words will give them a nudge in the right direction. One thing worth mentioning though is not to over-use these kinds of words, if you do, over time, they’ll lose their effectiveness. 

7. Now

8. Last chance

9. Flash sale

10. Call today

11. Quick

12. Expires

13. Soon

14. Immediately

15. Hurry

16. Ending

17. Going-fast

18. Limited

19. Last

20. Don’t miss out

75 great promotional words to use  |  Hue & Tone Creative


Words that promote ease

People are busy. They don’t have time to faff around and they want products and services that make their life easier, so let them know yours does just that with words like:

21. Easy

22. Simple

23. No-fuss

24. Hassle-free

25. Smooth

26. Painless

27. Straight-forward

 

Words that invoke value

As a society, we’re a demanding bunch; we don’t just want ease, we want value for money and deals too. You can cater for all these needs with words like:

29. Bargain

30. Free

31. Discount

32. Freebie

33. Sale

34. Value

35. Save

36. Buy one, get one

37. Elite

38. Premium

39. Effective

40. Popular

41. Market-leading

42. Best-seller

 

Words that give off a personal touch

People aren’t naive. When you send out a promotional email they know they’re not the only one on the receiving end of it, but that doesn’t mean you can’t still make it personal. Here are a few words to achieve this:

43. Invite-only

44. Hand-crafted

45. Just for you

46. You told us

47. We thought you might like

48. Thank you

 

Words that offer exclusivity

It’s a time-old problem, people want what they can’t have. As soon as we know something’s off the table we want it more, and the same goes for the world of business. Make your products and/or services more desirable by saying things like: 

49. Secret

50. Rare

51. Few

52. Limited edition

53. Unique

54. Select

55. One-off

56. One of a kind

57. Sought-after

 

Words that promote luxury 

If you’re offering something lavish and your target market’s after the finer things in life, here’s how to up-sell what’s on your shelf:

58. State-of-the-art

59. Luxury

60. Finest

61. Delux

62. Plush

63. Magnificent

 

Words that inspire 

Saying your service’s ‘really great’ is hardly inspiring, is it? You need attention-grabbing words that motivate people to want to take action, like:

64. Mind-blowing 

65. Incredible

66. Remarkable

67. Life-changing

68. Amazing

69. The new way to…

70. The new you

 

Words that create curiosity

Finally, if you want to pique people’s interest, stop them in their tracks, and lure them into what you’re saying, start with:

71. Introducing

72. Coming soon

73. Did you know…

74. Discover

75. Stop 


Hue & Tone Creative: Campaign experts

So you’ve got the promotional words you need, but do you know what to put before and after them to make your next campaign really work for you? No? Don’t worry, we can help with that. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to see how.

All About Email Marketing

Check out all our email marketing posts here.

Over the last few months, email marketing has been the topic of our most popular blogs — and with a low up front investment and great conversion rate, we can see why.

We’ve compiled a few of our favorite email marketing blogs into an easy to reference list. From the basics of what kind of emails to send to templates for upselling emails, we hope you’ll find what you need here.

Don’t see what you’re looking for? Leave us a comment letting us know what we should post about!

Email Basics

4 types of emails you need to be sending

You can send a wide variety of different emails to your marketing list, but if you’re just getting started with email marketing, there’s a few types of emails we suggest you start with. These four types are all great to engage both new customers and old leads.

Learn more here >

4+types+of+emails+you+need+to+be+sending++|++Hue+&+Tone+Creative.jpeg

How+to+write+a+subject+line+that+gets+clicks+|+Hue+&+Tone+Creative.jpeg

How to write a subject line that gets clicks

If you’re struggling to see the click through rate your campaigns need to succeed, we’ve got a bank of ideas to help give them a boost.

Get the details here >


6 reasons to send a company newsletter

Newsletters can, and should be, a staple lead-generating part of your marketing activity. They add credibility. They add value. And, most importantly, they add revenue to your books.

Read it here >

6+reasons+to+send+a+company+newsletter++|++Hue+&+Tone+Creative.jpeg

_t20_294nR6-2.jpg

6 ways to spruce up your email signature

By leveraging your email signature you could drive more traffic to your site, increase your social following and promote current or upcoming sales.

Learn more here >

 

Email Templates

If you’re just getting started with email campaigns, these quick and customizable templates will help you get things off on the right foot.

3 cross-sell emails that convert

There’s endless potential sales out there to To help improve the chance of upselling, we’ve compiled three proven cross-sell templates for you to tweak and use.

Get the templates here >

3+cross+sell+email+templates+that+convert++|++Hue+&+Tone+Creative-2.jpeg

event+emails+that’ll+increase+attendance+rates+|+Hue+&+Tone+Creative.jpeg

4 event emails that will increase attendance rates

If your attendance levels aren’t as high as you’d hoped this four-stage email marketing plan will help you hit your event’s overarching key performance indicators.

Learn more here >


4 free welcome template emails

According to Salesforce’s benchmark study, welcome emails are the third most popular type of email sent by businesses. If done right, they engage new customers straight away by prompting recipients to start the next stage in their customer journey.

Learn more here >

4+Free+Welcome+Email+Templates++|++Hue+&+Tone+Creative-2.jpeg

Hue & Tone Creative: your Email Marketing Partners

Need a hand writing or designing your very own emails? Look no further - we’ve got you covered from content development to design. To discuss our email services and more, contact us at (336) 365-8559 or hannah@hueandtonecreative.com.

3 cross-sell email templates that convert

Picture this: you head to your local sports store to grab a new pair of sneakers. One of the assistants comes over and asks if you need help. You accept. While showing you the shoes, they point out their range of high-performance socks, insoles, and foam rollers. 

You walk out of the shop with the shoes you originally came for…and a three-pack of new socks too.

You probably didn’t realize it at the time, but you were just the subject of up-selling and cross-selling in person.

This tactic works well in person, but it works just as well online. There’s endless potential sales out there to seize -- but if you’re not grabbing these cross-sell opportunites with both hands, your business’ bottom line could be missing out.

To help improve the chance of upselling, we’ve compiled three proven cross-sell templates for you to tweak and use.

3 cross sell email templates that convert  |  Hue & Tone Creative

Opportunity #1: Right after a sale

Your very first cross-sell opportunity comes right after a new customer has made a purchase. We recommend sending out a thank you email — while you’re still fresh in the customer’s mind, offer them some complementary products.

For example, if you’re a DIY company and someone’s just bought a gallon of paint, why not highlight your paint brush, roller, and trays range? If they don’t already have them, odds are they’ll need them very soon… 

Sticking with the paint example, here’s some sample copy:

 

Hi [insert name],

Thanks a bunch for choosing us for your next DIY project. 

Your order’s been sent to the warehouse and should be on your doorstep in the next 2-3 business days.

If you need some more tools for the job, check out our range of [paint brushespaint rollers, and paint trays]

If there’s anything else we can help you with, get in touch with our customer service team on [insert number].

Thanks again,

[Company X] team


Opportunity #2: when asking for a review

It’s good practice to check in with customers down the line and ask for a review. The review itself will not only help you attract more new customers, but it could help you improve your product or service too.

So, if you’re already doing this, take the opportunity to kill two birds with one stone and steer them towards some more of your offerings. Here’s how you could do it:

 

Hi [insert name]

Thanks for shopping with us recently. 

Here at [company name] we take what you think to heart, and we’re always looking for ways to build on what we’ve got. If you have just a minute to spare, we’d love to hear what you thought about your recent purchase. 

>LEAVE A REVIEW< 

If you liked what you got, these might just be up your street too:

[Reel of relevant product names and images]

We look forward to hopefully seeing what you say soon.


Thanks,

[Company X] team

3 cross sell email templates that convert  |  Hue & Tone Creative


Opportunity #3: promotional pitch

Your cross-sell efforts don’t always have to piggyback onto another of your email activities. You can also send emails when you have a sale happening, you want to promote a new product, or offer a discount on a certain service. You can send cross-sell pitches whenever you want, just make sure you don’t bombard your database with emails — and be sure to keep the products or service offers relevant.

Here’s an example to steal some inspiration from:

Hi [insert name]

So, you’ve taken out our [insert service name] service, but have you ever considered our [insert service name] offering too?

If the answer’s yes then now’s the time to make your move, because we’re exclusively offering 15% off to existing customers!

By taking out our [insert service name]service, you’ll benefit from:

  • Benefit #1

  • Benefit #2

  • Benefit #3

  • Benefit #4

To claim your discount today, just use the code SUMMER2019 at checkout.

Thanks,

[Company X] team 


Hue & Tone: Email Design and Marketing

So, you’ve got the words, but do you have the design? Don’t worry if not, we can help you create kickass email templates that complement your content and encourage customers to re-convert. Interested? Then get in touch at (336) 365-8559 or hannah@hueandtonecreative.com.

4 event emails that’ll increase attendance rates

event emails that’ll increase attendance rates | Hue & Tone Creative

Organizing an event is no easy feat -- it’s time intensive, resource intensive, and financially intensive. So, if you’re investing your efforts into pulling an event together, you’ll want to make sure you’re squeezing every bit of benefit out of it as you can.

If your attendance levels aren’t as high as you’d hoped, hopefully, this four-stage email marketing plan will help you hit your event’s overarching key performance indicators (KPIs).

 

Phase #1: the invite

First things first, you need to pique peoples’ interest, and to do this, you need to feed them with the facts that will benefit them. What will they come away knowing that they don’t know now? How will this information benefit them? And what do you have to offer that others don’t? 

And, of course, as with any email, this all needs to be said in as few words as possible; easier said than done, we know.

 

The template 

Hi [insert name],

Do you want to build your business’ brand awareness? Attract more people to your site? Overtake your competitors? And increase that all-important profit margin?

Yes, yes, yes, and yes?

Then you NEED to come to our next event: [insert event name].

This event is being hosted by [insert speaker’s name] and he/she brings a whole load of knowledge to the table. He/she’s:

  • Reason #1 (e.g. number of years’ experience)

  • Reason #2 (e.g. qualifications)

  • Reason #3 (e.g. big brands they’ve helped)

Interested? Here are the details:

  • Date:XX/XX/XXXX

  • Time:XX.XX

  • Duration:XX hours

  • Location:XXXXXXXX

 

To secure your spot today, just RSVP to this email and let us know how many of you will be joining us.

Thanks,

[Company X] team


event emails that’ll increase attendance rates | Hue & Tone Creative

Phase #2: confirmation 

This one doesn’t need to be long at all, but don’t leave people guessing; let them know - right away - they’ve successfully signed up to your event. It’s a nice added touch, shows your professionalism, and saves them accidentally signing up twice.


The template

Hi [insert name],

Thanks for signing up for our [insert event name]event!

We’re really looking forward to meeting you there and we can’t wait for you to see what we’re all about. 

We’ll touch base with you again soon, but if you need anything from us between now and then, get in touch with our team at [insert number].

 

Thanks again,

 [Company X] team


Phase #3: Keep them keen 

Once you’ve got a bunch of people on board, let them know they’ve not slipped off your radar – and, as an added bonus, arm them with even more valuable information. We suggest sharing content like a blog article or guide that is relevant to the topic(s) covered in the event.

 

The template

Hi [insert name],

It’s only one week until our [insert event name]event - eek! We hope you’re as excited as we are for the big day.

To give you a flavor of what’s to come, we’ve put together a free guide on [insert event topic(s)]for you - just click hereto read it.

See you very soon!

Thanks,

[Company X] team


Phase #4: the reminder

The fourth and final stage of your pre-event build-up is your reminder. This one is important because, let’s be honest, everyone’s human and we all forget things now and then - especially at work when we’ve got to-do lists as long as our arm! So, give your attendee list a polite prod the day before. That’s how you can ensure your event is fresh on their mind.

 

The template

Hi [insert name],

We can’t wait to see you tomorrow!

To save you crawling through your emails, here’s all the info you need to get to the venue:

  • Location:XXXXXXXX

  • Time:XX.XX

  • Duration:XX hours

  • Directions:XXXXXXXXXXX

See you tomorrow, 

[Company X] team


Hue & Tone Creative: Let’s work together

If you need help with your email event marketing, presentation graphics, branding, business cards, or more, that’s exactly what we’re here for. Get in touch at (336) 365-8559 or hueandtonecreative.com to see what exactly we can do for you.

19 marketing terms you need to know

Let’s be honest. We’ve all been sat in a meeting at one point or another, heard a term we’ve never come across before, not wanted to put our hand up to ask what it means, and instead sat there nodding along, not entirely sure what’s going on... hey, it happens to the best of us.

So, to help you bridge that gap and wave goodbye to your unknowing head nods, we’ve put together a glossary of 19 common marketing terms and what they mean - without the jargon. 

19 Marketing Terms You Need to Know  |  Hue & Tone Creative

1. A/B testing

A/B testing involves creating two variations of one element and running tests to compare which version works best. A few examples of when you would use A/B testing:

  • Email subject line text

  • Colors used for call-to-action (CTA) buttons

  • Content placed on landing pages

  • Imagery used in social media ads

The end goal of A/B testing is to figure out which assets are most successful and, ultimately, improve conversions.

2. Bounce rate

This number can be found in Google Analytics and it represents the percentage of visitors who land on any given page of your website, but then leave without clicking through to any other areas of your site. 
 

3. Buyer personas

buyer persona is a breakdown of what characteristics are typically present within certain clusters of your customer base, for example their:

  • Age, gender and geographic location

  • Professional and/or education status

  • Personality traits - i.e. comfort seekers, impulse buyers, worriers, confident, highly skilled, etc.

It’s worth noting that you can have several different types of buyer personas for a single product or service.

 

4. Click-through rate (CTR)

This is the number of visitors who visit a webpage and proceed to the next desired step - i.e. they click from your homepage through to a marketing advertisement. Or, they open your email and click through to your landing page.

5. Content management system (CMS)

The majority of us aren’t able to build a website from scratch, which is where CMS’ come in. Quite simply, a CMS is a facility created by web development experts, that allows non-technical users to create, edit and manage their very own site.  

It also helps with things like:

  • Making content SEO-friendly

  • Ensuring content is indexable

  • Automatically generating navigational elements

  • Setting up user permissions


6. Conversion rate

What defines a conversion can vary. For some businesses it might be a newsletter sign-up, for others it’s filling in a form, and for another it could be completing a purchase. So, your conversion rate is the percentage of people who follow through and complete yourdesired action.

A page with a high conversion rate can be classed as well-performing, while pages with a poor conversion rate might be an indication that work needs to be done to improve your numbers.

7. Dynamic content

Dynamic content enables you to present visitors with different content, based on what information you already have on them. 

For example, in the email world, this could be sending the same email to your entire customer base, but sending one cluster to a landing page promoting product X, another to product Y, and another again to product Z, because each item is best suited to their needs and spending history.

8. Evergreen content

Unlike things like news articles and seasonal blogs, evergreen content doesn’t have a sell-by date. It infinitely provides rich, useful information to its readers, and, if done well, it can add a great deal of SEO value to your site. 

For a flavor of what evergreen content looks like, here are a few great examples: 

9. HTML

Short for HyperText Markup Language, HTML is a type of language used to build webpages. It’s the foundation of every single site - regardless of its complexity, and works in conjunction with things like CSS and JavaScript.

11. Landing page

Landing pages are designated pages that are designed for lead generation purposes. Their content will vary from business-to-business, but some examples include offering an ebook, webinar, white paper or event. One element that tends to remain consistent though, is the presence of a form to capture important lead-generating information - like names, job titles, company information and contact details.

12. Microsite

You could say a microsite is a halfway house between a regular website and a landing page. They’re commonly used when companies want to create a unique experience for their audience, and one that’s distinct from their typical style. Because of this, microsites typically have their own domain name and a whole new look and feel design-wise.

13. On-page optimization

This is one of your site’s SEO elements, and it refers to things like your content, title tags, URL and image tags. Basically, it’s the practice of ensuring all the aforementioned areas are optimized for your desired keywords, to help bolster your organic rankings. 

14. Off-page optimization

Another segment that makes up your SEO efforts. Off-page optimization is often much more difficult to obtain success in because it’s usually out of your control, but if you master it, it can be incredibly fruitful.

A few ways to optimize your website off-page include:

  • Link building

  • Social media engagement

  • Social bookmarking

  • Guest blogging

15. PPC

PPC is short for pay-per-click. Quite simply, it involves paying a publisher (like a search engine, social media site or website owner) each time your ad is clicked on. 

19 Marketing Terms You Need to Know  |  Hue & Tone Creative


16. Responsive design

This refers to websites that are built to mould around the device they're being viewed on. So, for example, if you go to a website on your desktop and then again on your mobile, the content will automatically be optimized for both screens’ dimensions, ensuring ease of readability and accessibility.

17. User experience (UX)

UX encompasses everything your organization does from a prospect’s discovery all the way through to an existing customer’s renewal. A good UX can aid your conversions and a bad UX can do quite the opposite. To really get under the skin of a customer’s experience, you have to put yourself in their shoes and bethe customer - market research (like focus groups) can help with this.

18. Viral content

Viral content is the ultimate goal for most. It’s a piece of content that takes the internet by storm and spreads like wildfire through social sharing and re-publishing. Check out these examples for some inspiration. 

19. XML sitemap

Last but certainly not least, an XML sitemap is a file that hosts all your website’s relevant URLs. It helps search engines a) get to grips with your site’s structure, and b) crawl your pages more efficiently.

Although XML sitemaps don’t guarantee your pages will be indexed, they are still the best way to put your website out there and in front of search bots. 

Keywords form an important part of your SEO strategy and they play a key role in getting your pages ranked in search engines, such as Google, Yahoo, and Bing.

The keywords you target should be relevant to your product or service, in sync with what your target audience are likely to search for, and optimized both on-page (i.e. within a blog post or on a product page) and off-page (i.e. in your meta descriptions).


Hue & Tone Creative: Your marketing partners

So now you’ve come to grips with the jargon – but do you know how to truly utilize some of these tactics and trends If you don’t, don’t stress – that’s where we come in! To see how we can fulfill everything from your design and branding to social media and blogging needs, contact us today at (336) 365-8559 or hannah@hueandtonecreative.com