Facebook

7 Essentials for a Killer Facebook Page

7 Essentials for a Killer Facebook Page  |  Hue & Tone Creative

Simply getting your business on Facebook doesn’t guarantee any kind of social media success. To really reach people and build a following you’ll need a top-notch profile that will grab attention and pull customers in… but how do you make that happen?

Keeping up with Facebook’s latest features can feel like a full time job. But no matter how many features are available, there’s a few elements you should never ignore.

We’ve put together our 7 essentials for a killer Facebook page that will take your page from bland to BAM!

1.    Fill out the basics

Before you get focused on the visuals, make sure that all of your business information has been filled out correctly. This means making sure your address, hours, web link, and business description are all filled out properly.

 

2.  Simple + strong profile picture

Keep it simple when uploading your profile picture – stick to your logo or a professional headshot. Make sure your image is properly formatted (square) and is high resolution. Nothing makes a worse impression than a blurry image!

 

3. A distinctive cover photo

When it comes to choosing your cover photo, make sure that your image enhances your profile picture without distracting from it. Your cover photo should show off your products, relate to your services, or communicate your company’s values/mission.

A properly sized cover photo will be formatted to 820px X 312px for desktop or 640px X 360px for mobile.

Can’t communicate everything in one photo? You can also play around with a video cover photo!

 

4. Direct Your Visitors

You can enhance your Facebook page by selecting a Call to Action (CTA) button to go at the top of your page (it overlays over your cover photo). You can select one of 7 options that will take your customers to the landing page of your choice. The button options are:

  • Buy Now
  • Shop Now
  • Sign Up
  • Call Now
  • Contact Us
  • Send Message
  • Send Email

 

5. Gather Reviews

Make it a regular part of your customer interactions to ask for Facebook and Google Business reviews. Send a follow-up note to happy customers, put a link on receipts, or offer discounts for people who leave you a review!

Collecting a lot of positive reviews can provide credibility to a new page – and they’re a great way to distinguish yourself in a crowded market! 

 

6. Set up an auto reply message

56% of shoppers prefer using Facebook Messenger over calling a customer service number when they have an issue. Set up an autoreply message for your page so that people who reach out will get an immediate reply!

But, you ask, what should it say? We suggest using autoreply to set expectations for when you’ll get back to your computer, letting people know where to view FAQ, or to provide alternate ways of getting in touch.

It’s impossible to be monitoring your page messages around the clock, but having an informative autoreply message will ensure customers feel like they’re getting top notch service…whether you’re available or not!
 

 

7. Keep your timeline fresh

Need ideas on what to post on Facebook? We’ve got you covered.

This may seem like an obvious one – but posting high quality, engaging content is key to creating engaged followers. It’s key to post often and consistently. Be sure to incorporate visual content like photos, videos, gifs, and infographics to help boost your interaction! 

 

Were these 7 essentials not enough? Download our comprehensive Facebook checklist for even more tips and to-do’s, and before you know it you’ll have more comments than you can even respond to!


Social Media Marketing in Greensboro, NC

Have you hit a plateau for likes and follows? We can fix that! Whether you’re looking to increase your views or simply need a break from handling your account, Hue & Tone Creative has you covered for all things social.

LIVE VIDEO: What you need to know

Live video is quickly becoming one of the top ways to watch, share, and interact with brands. When surveyed, 80% of people said they would rather watch a live video than read a blog... in fact, we should probably be broadcasting this content to you right now...

Before you hit "record" on your smart phone, let’s check in about the state of live video on Facebook, Twitter and Instagram.

Update on Live Video  |  Hue & Tone Creative

Facebook Live

With an audience of over 78 million, Facebook Live is one of the best platforms to use if you want to connect and engage with your followers in real time. The interface is intuitive and easy to use and as soon as you go live Facebook notifies your followers. 

A few of our favorite features:

  • When streaming is complete, anyone who missed your video can watch the complete video on your business page.  
  • Your followers can easily express how much they like (or love) what you're doing with the emoji reaction buttons during streaming.
  • If you're looking to connect with your followers on a more personal level, you can also engage with your viewers by responding to their comments/questions live. It’s a great way to connect with your followers on a more personal level!

Our only warning about Facebook Live? It's prone to lagging, so we recommend streaming only when you have a 4G signal or WIFI connection.


 

Twitter

Twitter makes live video streaming simple with help from Periscope -- and videos are 6 times more likely to be retweeted than images. 

Periscope viewers watch over 110 years of live content daily!

Periscope is a live video app that lets mobile users stream anytime, anywhere. Twitter purchased the app in 2015, so every video you create on Twitter also gets posted to Periscope. This is a great way to expand your reach and expose your brand to audiences around the world. 

A few of our favorite features:

  • Twitter’s streaming process is user friendly and full of engaging features. Viewers can “heart” your videos, comment, and ask questions while the video is live.
  • You can use the Periscope Global Map to broadcast your stream to an international audience. 
  • 360 Video. Similar to Facebook, the videos are marked with a 360 badge and viewers can easily move the perspective around with their fingertips. While 360s are currently only available for select businesses, Twitter plans to roll out 360 to all users soon -- and you will need a specific camera to film.

 

 

Instagram

Need more details and ideas on what to post to Instagram? Check out this guide we put together for some inspiration!

Unlike Facebook, Instagram Stories are temporary (they last 24 hours). And, live videos on Instagram disappear as soon as you’re done filming, so this platform is best for people who only want to share videos with their followers. The videos aren’t stored anywhere, so there’s no way to rewatch it.  

While you’re filming live you can check the number of viewers that have tuned into your broadcast and you can start a Q & A session in the comments. Keeping an eye on the number of videos can help gauge how interested viewers are in the video.

 

That's the update! What other live video updates are you most excited about? 


Hue & Tone Creative: Social Media Management in the Triad

In a social media rut? It’s time to make a change! From social media strategy to a fully customized management plan, we can help your brand break through the clutter.

The Do's + Don'ts of Facebook Ads

Social advertising is a powerful component of online advertising. More specifically, Facebook has a user base of 1.94 billion active monthly users worldwide, and with consumers spending over 50% of their digital time on mobile devices, it pays to advertise on a site that dominates mobile. Facebook also allows you to target your ads, learn more about your users, and has flexible pricing options... need we say more about why this is a good idea? 

The Do's + Don'ts of Facebook Ads  |  Hue & Tone Creative

DO use compelling imagery: When paired with a relevant image, people are 65% more likely to remember information. You’ll grab your viewer’s attention and help them remember your product… even after they’ve scrolled away from your ad!

Not sure what kind of image to use? Stock photos are a great option if you don’t have any original pictures on hand.

DON’T blow your budget: Low costs are one of the great things about advertising on social. Facebook allows you to spend as little as $5 a day, which means even small and new businesses can buy advertising without blowing their budget. We suggest starting off small – especially if you’ve never run a Facebook ad before. Spend a little and find out what works before you increase your daily budget.  

DO some testing: A/B testing (also called split testing) allows you to test the success of different versions of your ad. You play around with the headlines, graphics, and CTA’s to find out what will get the most clicks, likes, and highest ROI.

Tip: When A/B testing, be sure to only tweak one element of your ad at a time. If you create a completely different ad you won’t be able to pinpoint which ad element is having an impact on your ad performance.

DON’T forget about mobile viewers: Over 1 billion people visit Facebook via phones and mobile devices daily. Don’t ignore a huge segment of people by sticking solely to desktop designs. 

DO create a CTA: Develop a call-to-action that illustrates the purpose of your ad. What benefit does your product/service provide to your audience? Why do they need this? What is the value?

DON’T make it too text heavy: Too much text will make your ad look cluttered and confusing. If you’re using a graphic, keep the 20% rule in mind: 80% of the ad should be imagery and the remaining 20% should be your text. 

DO learn about your audience: Facebook allows you to narrow down and target specific audiences through: location, interests, behavior, demographics, and connections. Do some research on who visits your page and is interested in your product before you tailor your ads. 

DON’T confuse your audience: You only have a few seconds to capture your viewer’s attention. Make sure that your purpose, product, and information is clear and easy to find. One ad = one objective.

DO try a video: 43% of consumers would like to see more video ads from marketers in the future. Get ahead of the trend and promote a how-to, customer testimonial, or behind-the-scenes video.

DON’T forget to keep track: It’s crucial to track how your ads are performing. If you don’t measure the success of your ads, you won’t be able to tailor future ads, and you’re sure to waste money on viewers who don’t have any interest in your product or services. After you’ve tested out a few promotions, set detailed goals for each campaign (ex. reach, likes, conversion, shares, etc.) and monitor your results frequently.


Ready to create your ad, but not sure where to start? Read up on our 5 easy tips.


Social Media Marketing in Greensboro, NC

Looking to launch a new campaign? Get the most out of your investment by working with creative professionals. From email newsletters to Facebook and Instagram ads, Hue & Tone Creative is here to help your business stand out from the competition.

5 Easy Steps to Creating a Facebook Campaign

4 easy steps to promoting on Facebook -- Hue & Tone Creative

Sometimes it feels like Facebook knows you better than you know yourself. Seriously, how do they know you're dreaming of faux suede ankle boots and organic cold brewed coffee? While Facebook advertisements may feel a little invasive at times, there's no doubt that they're an effective way to market. In fact, 92% of marketers are now advertising on Facebook. 

How it works

Facebook tracks what you do both on and off their site. They know about your online searches, the posts you make, and the pages you like – and they use all that information to decide which ads to show you. For instance, if you were recently browsing for inexpensive winter coats, there’s a good chance you’re going to see similar styles pop up along the side of Facebook.

To ensure that ads are relevant and interesting, Facebook also uses information like your age, gender, location, and device preferences to help target ads. (If you’re interested in learning about this process in more detail, this site has an awesome infographic.)

Ready to get started? 

 

1. Narrow down your objective

When it comes to deciding on the objective of your social campaign, it’s imperative to think about your ROI first. Facebook ads aren’t free, so you want to make sure you’re making the most of it. We recommend quantifying all your advertising goals. How many people do you want to reach? What are your traffic goals? Set a time frame for each goal to keep yourself on track.

2. Craft your call to action

Think about the last time you saw an ad on Facebook. Like most of the 1.4 billion Facebook users, you probably glanced at it for a second or ignored it entirely. Those quick few seconds of view time are crucial! Make sure your copy or call to action is clear and easy to remember. Are you having a sale? Launching a new service? Providing a free gift to the first visitors? If you don’t grab a users attention right away you’ll likely be ignored for a cute otter video. 

To ensure that you’re getting the most out of your ads, we suggest taking advantage of A/B testing. Also known as split testing, this method allows to you compare the cost, click through rate, number of likes, and conversion rates to determine which factors make your ads successful.

Play around with the look and copy of your ads to determine what’s most effective. But, be sure to tweak only one element at a time -- or how else will you know what's caused the change in effectiveness? 

3. Design a strong graphic

Studies show that 65% of people are more likely to retain information 3 days after viewing if it’s paired with a relevant image. Using things like bright colors, minimal text and high res images can help grab attention. 

4. Target properly

There are several targeting options to consider during this step. Whether you decide on targeting a broad or specific audience should depend on your business and goals. Targeting a specific audience may lead to a smaller audience – but they may be more engaged than a large audience would’ve been. If you decide to target a broad audience you’re essentially relying on Facebook’s ad delivery system. This isn’t a bad approach because it means you might end up discovering customers you would never have known about! It's also a good place to start if you're not sure who you want to target.

Some demographics you can target on Facebook:

  • Age- Include or exclude specific age ranges
  • Location- Breakdown your targeting options to zip code, city, country, etc.
  • Languages
  • Connections
  • Gender
  • Detailed Targeting- You can break your targeting options down even further by looking at interests, behaviors, and even interests.   
  • Custom Audience
     

5. Analyze the Results

Now that you've run your first campaign it's time to sit down and analyze the results. Who engaged with your ad? Which images worked best? Did you hit your goals?

Take a look at what worked and what didn't, then edit the plan for your next set of ads accordingly. There's no way to improve your campaigns if you're not analyzing the results! 


Greensboro Social Media Company: Hue & Tone Creative

Ready to start seeing results? From design to delivery, Hue & Tone can help you create a truly unique social campaign. If you’re ready to start seeing a return on your social media dollars then it’s time to invest in a creative agency that can give you more. If you’re interested in social media management, a new campaign, or another creative service, give us a call today for a free social media audit.

What to post: Facebook

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Posting selfies, connecting with friends, and sharing your latest Buzzfeed quiz results are just a few of the many uses of Facebook. But for business owners, having a Facebook page is a great way to build trust, engage with customers, and promote your brand’s offerings.

If your business is in the minority not utilizing Facebook, you’re missing out on engagement opportunities! 80% of consumers prefer to connect with brands through this platform to get updates, access to discounts, and to share their experiences. Facebook has also become increasingly popular with older adults and is used equally by both men and women, making this platform ideal for virtually every business.

If you’re new to Facebook, or if you just want some inspiration about what to share, we’ve gathered a list of post ideas:

  • Stories: People enjoy reading content they can relate to. Share a funny anecdote, or even a #throwback story about your company’s beginnings.
  • Seasonal content
  • Blog excerpts: Link your latest blog entries- this also gives you an opportunity to direct followers to your business’s website and portfolio.
  • Company updates: Some of the best posts are the easiest to pull together! Use Facebook to people updated on your company. Anything from highlighting promotions to new products is fair game!
  • Tutorials
  • Promos: Share coupons, discount codes, and any promotions your business is offering. 
  • Testimonials: Repost positive customer experiences or any press/blog mentions.
  • Contests
  • Fill in the blank: Give your followers an opportunity to share their opinions by answering lighthearted questions. “My favorite way to spend a Saturday is _________.” “I can’t get through a Monday without _________”.
  • Infographics
  • Product page links: This is another great way to direct potential customers to your website. Highlight new products of promotions on older items.
  • Picture Quotes
  • Statistics: Post a statistic accompanied by an image-photos receive 39% more engagement than links.
  • Trending Topics
  • Fun pictures: Most people browse Facebook for fun. Keep it from getting too serious with a funny behind the scenes picture or maybe a viral video/ picture (depending on your target customer).
  • Videos: Share a how-to video, GIF, or a live event video.   

Depending on your business, here are a few industry-specific posting ideas:


QUICK TAKES/TIPS:

- Preplan and schedule your posts with services like Hootsuite or Buffer. It’ll save you time and help prevent those annoying “I need to think up something to post in 5 minute” moments.

- Choose engaging and clear profile pictures and cover photos

Link your other business social media accounts to your Facebook page.

Make sure to post at the right timeSaturdays and Sundays (12pm-1pm), Wednesdays (3pm-4pm), Thursdays & Fridays: 1pm-4pm


Hospitality: Photos of the property, past events/ weddings, travel/ vacation planning tips, best cocktails in town, top restaurant picks for Valentine’s Day, local restaurants/ things to do, best local restaurants, favorite weddings from past guests, must see places around town, top rated tours, best luggage brands for your next trip, how to become a better packer, 10 things to pack on your next vacation, seasonal offerings from the on-sight restaurant

Manufacturing: Sneak peak of new products, business partnerships, productivity tips, industry news, product flat lays, weekly roundup of inspiration: design, technology, etc., publication features, latest industry trends, infographics, top products of the year, contests/competitions, employee spotlight, behind-the-scenes

Retail: Promotions/ sales, picture quotes, styling tips, photoshoot sneak peaks, employee favorites, budget friendly gift ideas, seasonal must haves, coupons/ Discount codes, style inspiration, street style inspiration, fashion flat lays, gift ideas for Mother’s Day, Father’s Day, grads, etc., top 10 favorites for spring, fall, etc., outfit of the day inspiration (use #OOTD), customer style inspirations, key wardrobe pieces, holiday outfit ideas

Restaurants/ Coffee Shops: New additions to the menu, game day snacks, daily specials, employee menu recommendations, latte art tutorial video, "What’s your favorite menu item? Comment for a chance to win a gift card.", special lunch discounts during the week, behind-the-scenes, "Like us on Facebook and share this post for a muffin with your next coffee purchase", holiday recipes, tag a friend for a buy one get one coffee promo, video recipe tutorials, events/promotions 

 

We’ve shared our recommendations, but don’t hesitate to try something new. Just make sure that whatever you share is interesting and helps reflect your brand’s personality. Most people respond better to something that feels genuine and relatable, so don’t try too hard. Have fun and start posting!


Need more posting ideas for your business? Check out our entire "What to Post" series here:

Twitter  |  Pinterest  |  Instagram


Get starting with social: Focus in on a platform

Social media can be an overwhelming thing to do well -- between Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and niche sites (like Untappd or Houzz), it can be a lot to juggle. Managing multiple sites can turn into a full time job, so it’s important to pick and choose the sites that will work best for you.

Always remember that the main goal of social media is to connect with potential customers -- and to do this you have to be strategic in the sites that you choose to use. While social media is an important part of almost any digital marketing plan, spreading yourself too thin by trying to manage every site available won’t get you anywhere. We recommend selecting two or three sites that will give you the best return on the time you invest.

Each platform has a unique identity based on the people who view it and how they are engaged. It’s important to know where different demographics spend their time online, what kind of content will catch their eye, and what platform will best showcase your products or services.

When thinking about your target demographic, you should ask yourself two things:

1- Who are your current clients?
2- And who do you want your clients to be?

Social media isn’t a quick fix to getting you the types of customers that you want -- but, done consistently and done well, social will develop into one of the most valuable tools in your marketing arsenal.

So, without further adieu let’s jump into some quick facts about each platform.

 

FACEBOOK: Let’s start with the most obvious site -- Facebook. With 1.44 billion monthly active users, Facebook is arguably the most well-known and widely used social site there is. Because of its wide reach and varied user base, Facebook is a must for business. 63% of people 50-64 and 56% of people 65+ use Facebook -- this makes it the best platform if you’re aiming to reach older people. The leading demographic of Facebook users are also college educated. And 74% and 72% of adults who make $50,000-$74,999 and $75k+ (respectively) use Facebook -- making it a good place to market luxury brands.

Post ideas: Announcing limited edition products or daily specials, sharing customer reviews, or the details about an upcoming events.

 

TWITTER: If you’re looking for the challenge of whittling your message down to 140 characters or less, then Twitter is for you. Twitter is best described as an ongoing conversation… kind of like texting back and forth with someone. Connecting with clients has never been easier. By retweeting, utilizing trending hashtags, and following others, you can quickly gain a lot of reach. Like most social sites, Twitter skews towards the younger crowd, with 37% of 18-29 using Twitter. Because of it’s fast paced nature, Twitter is great for quick feedback and breaking news. One of the best ways to gain some fast reach on Twitter is to hop onto a trending hashtag!

Post ideas: Your take on trending topics, polls, quick tips and tricks.

 

INSTAGRAM: Where are you? What are you doing now? Who are you with? Instagram is one of the best places to answer these questions for your potential customers. Perfect for behind-the-scenes updates, Instagram can help your customers get to know the “real” you. With the capability to upload snippets of video, an arsenal of filters, and handy editing tools, you can take a picture from blah to drool-worthy. If you take great photos and invest time in finding the right hashtags, you can make Instagram work for you. Instagram is one of the trendiest platforms right now, and is perfect if you’re looking to capture 18–29 year olds. With over 53% of 18-28 year olds using Instagram, it has overtaken Facebook and Twitter as the most popular site with younger audiences. It also has a predominately female user base.

Our top tip? Take the time to stage photos properly. For more on that go here and here.

Post ideas: Feature customer reviews, behind-the-scenes shots of your office, or show off a collection of your products.

 

PINTEREST:  A mecca for designers, interior decorators, and brides-to-be, Pinterest is the place for all things girly. On a site built for browsing, you have to be able to catch a potential customer's eye -- this means carefully curating the look of each board, and keeping your boards organized by category (such as food, travel, design, etc) so that people can follow just the board they're interested in. Pinterest has a predominantly female audience with 42% of online women pinning on the regular. These women also tend to have more disposable income -- make it a good place to sell expensive products or optional services.

Post ideas: Organize boards focused around your products, or inspiration that relates to the services you sell.

 

SNAPCHAT: With 79% of its users under the age of 25, Snapchat is definitely a younger man’s game. Use Snapchat to share real-life action -- it allows your clients to see exactly what you’re doing, and if you are selling products it’s perfect for taking your audience behind-the-scenes. We don’t know alot about the average Snapchat user -- but we do know that 71% of everyone who uses the platform is under 25, and around 70% are female. With the exception of business like boutiques, Snapchat probably isn’t the best platform for a small business to utilize.

Post ideas: Employee takeovers, behind the scenes, and day-to-day life.

 

PERISCOPE: Periscope is a video streaming app that allows real time interaction with your followers. By “going live” with Periscope you stream and connect with your followers at any time, from any location. The best part about Periscope is that it integrates with Twitter -- allowing you to utilize your existing audience and reach a larger audience.

Post ideas: live Q & A, tutorial on how to use a new product, or live event updates.  

 

LINKEDIN: LinkedIn is like a virtual resume -- it’s all about making connections with other professionals. You can upload your resume, link to your portfolio website, share your professional insight, apply to jobs, and connect with employers all in one place. LinkedIn is great for people who need to market business-to-business or business owners who are looking to use their personal profile to make direct connections with potential customers. Specifically, LinkedIn Pulse is a great place to stay in the know about industry information, and show off your own expertise. A news feed within LinkedIn, Pulse is designed for members to share self-published content. You can also follow major brands or industry leaders!

Post ideas: Business insights, new job postings, and industry updates.

 

Each network has it’s own benefits and drawbacks, and there are tons of sites we weren’t even able to cover! The key to success is picking 2-3 sites that work well with your services/products, sticking with them, and posting regularly. Seeing a return on social media can take months of diligence -- but in a digital world, it’s an inevitable investment.

Thinking social media still might be a little much for you to handle? Need full time help? Give us a call at 336-365-8559 and we can set you up with all the help you need to get your social media up and running smoothly!