Be sure to read to the bottom of this post to learn more about why we’re switching up our blogging frequency!
Here at Hue & Tone Creative, we’re big proponents of blogging. We believe it’s one of the best ways to connect and grow your potential audience…and in turn, your revenue.
Blogging gives you a regular (and free) platform to discuss your ideas, your business, and your expertise. By amplifying your content on social media (which is also free!) you’ve got the beginnings of a very successful marketing toolkit.
The most important thing we tell people about blogging is that it’s part of playing the long game – if you don’t see big results immediately, stick with it. Even if you’re doing everything right, it can take months, even years, to see a big return on blogging.
The more you blog, the more traffic you will see – and the more opportunities you will have to connect with your audience. Over time, you’ll get to know what they want and what questions they have.
Still not convinced you need to make the long-term investment that is blogging? Growing your audience isn’t the only reason should post regularly, you’ll also:
Earn more exposure/SEO Benefits: As you post more, you gain new opportunities to show up in search queries. Every time you blog you create additional pages. Additional pages tell Google what your site is all about and helps them know who they should serve your site to.
Share your knowledge: Your readers might not be ready to hire you yet – but your blog will help keep your name front of mind and you’ll be the first person they call when they are ready to buy.
Try out new ideas: While evergreen content provides your blog with longevity, sharing exciting new ideas and concepts on your blog can spark excitement with your audience.
Help educate your clients and customers: Save yourself the time of constantly having to explain things by creating an easy to reference database for your audience.
Build your professional network: Blogging is a great way to connect with potential clients/customers, other leaders in your industry, and community figures.
Get to know your target audience: As your blog audience grows, you’ll get more and more questions from your target audience, which can help you shape and grow your future offerings.
Once you’ve decided that you want to invest time into blogging, you have to decide how often you’ll be posting. Maintaining a regular frequency is important because it offers your readers consistency, and also helps with your internal organization.
But, how often you should post is a very personal decision – one that should be informed by your industry, and how much time you have available to write quality content.
Many businesses experience a boost in their profitability once they’ve amped up their blogging efforts, but other business owners may find they get more leads when they spend their time marketing their posts through social (while blogging less often).
Ilfusion explains why blogging more is typically considered to be more effective:
“In general, the more blog posts you publish, the better the chances of capturing more traffic. Research shows that companies who blog 3 to 5 times a month, or around once a week, get twice the web traffic than those who don’t blog at all. This doesn’t conclude the ideal number of blog posts per month; rather, it bolsters the fact that, overall, businesses who commit to posting regularly on their blogs tend to reap the biggest rewards in terms of web traffic. The more you post, the more exposure your blog gets—and, over time, the results continue to pay out as your blog builds more traffic and consequently boosting your SEO ranking.”
Blogging frequently (more than once a week) is only a valuable use of your time if you can maintain high-quality content, avoid repetitive topics, and continually appeal to your target audience.
About four years ago, we started out by blogging twice a week. Once we had built up a valuable backlog of content (after about six months) we moved to posting once a week – and we’ve maintained that frequency for a little over three years.
Now, we’re planning to make the shift to blogging every other week. We’ll still be bringing you valuable content on everything marketing, graphic design, and social media related – but we’ll only be posting about twice a month. This will allow us to put more time into each post, so you can expect longer, more in-depth posts starting the first week of October, 2019.
Curious why we’ve made this choice? There are a few big reasons that pushed us to make this decision:
We need more time to focus on client work: Our calendar is booking a few months out these days, and we want to free up as much time as possible to focus on the projects we’ve got booked.
We want our blogs to be the highest quality possible: Less posts means we’ll be able to produce higher quality (and more in-depth) content.
We want more time to spend on content promotion: Writing less gives us more time to focus on marketing and promotion for both new and old content.
Now that we’ve explained our rationale behind how often we post, tell us: How often do you blog? What drove the decision behind your posting frequency?
Hue & Tone Creative: Marketing, Design, and Beyond
Need help getting your social media and blog calendar on the right track? We’re here for that! We don’t write your copy – we help you develop your strategy. From social media to blogging we’ll help you determine everything from the right posting frequency to the topics you should be posting about. Contact us to get started.