If done right, webinars are a great way to engage your audience, add credibility to your name, build meaningful relationships, and raise your brand awareness. But if things go poorly, you’ll be funneling a lot of time and energy into a failed presentation.
Not sure what “getting it right” looks like? Well, we’ve put 12 tips together to help guide the creation of your webinar.
1. Make sure the speaker’s engaging
If you’re expecting your audience to tune in for 10, 20, 45 or 50+ minutes, make sure the person delivering the webinar has a voice for it. You need someone who has an enthusiastic tone and, most importantly, is clear with their delivery.
2. Sound out the sound quality
There’s nothing more annoying than trying to intently listen to something that’s too quiet, keeps crackling, or has irritating background noise behind it. Do a few test runs before you go live so that you can ensure your sound quality is top notch.
3. Don’t forget about the design
As with any collateral you produce, your webinar slide design needs to be high-quality and on brand. Use easy to read brand typefaces, don’t cram too much on one slide, and don’t go overboard on graphics or photos.
4. Analyze the length
There’s no golden rule when it comes to the length of your webinar. If you’ve got past recordings to learn from, see what time people tend to drop off and take it from there. If this is your first ever webinar, we would suggest never going over 60 minutes.
5. Rehearse, rehearse, rehearse
No matter how confident you are with your delivery skills, always do a test run. Fine tune the order of the slides, practice tongue-twisting lines, and work out all the glitch with your transitions –it’s better to work these things out now rather than later.
It’s a good idea to have someone sit in on the practice run too - their fresh perspective might help you uncover issues you hadn’t previously picked up on.
6. Keep it conversational
Unless you’re delivering your webinar to robots, keep it conversational. It’ll make it easier for people to keep up with and digest, and itwill bring that all-important human element to it.
7. Introduce Q&As
Allowing a forum for Q&A’s is a great way to involve your audience, keep them engaged, and provide them with key takeaways that are tailored to them.
8. Speak in second person
Refer to your audience as ‘you’. This’ll help submerge them into what you’re saying, build interaction, and make the entire webinar feel as though it’s being delivered to them on an individual level.
9. Bring it to life
Refer to real-life experiences throughout your webinar. In doing this, you’ll instantly make the information more relatable –and, the power of storytelling often makes details easier to remember.
10. Keep mobile in mind
When you’re doing your test run, bear in mind that people might be watching your webinar on either their desktop, tablet, or mobile. So, make sure it works and streams easily on all types of devices.
11. Your personal plug
Don’t forget to mention your product or service at least one point - after all, the goal (whether now or in the future) is a sale. Just make sure you don’t go overboard. If your pitch is toosales-y you run the risk of listeners zoning out.
12. Don’t forget time differences
Last but not least, if you’re targeting people from different countries or time zones, factor these variances into the date and time you’re hosting your webinar –no matter what you’re sharing, people probably won’t wake up at 2am to see it.
Hue & Tone Creative: Marketing for Greensboro, NC and beyond
If you feel like your webinar isn’t connecting, we can help you take your content to the next level. We can work with you on every marketing project, no matter what the format. To get an idea of what we can do, see some of the projects we’ve worked on in the past or get in touch.