How to get the most out of Google My Business

Google My Business is a super useful (and free!) tool which helps build credibility and visibility in organic search results by pulling your organization’s name, address, number, hours, and reviews when searchers are looking for your business – or a business in your category. 

How to get the most out of Google My Business  |  Hue & Tone Creative

Are you a Google My Business newbie? Then you might find this back to basics blog helpful first.

Given 50% of smartphone consumers visit a store within a day of their local search (and 18% of them make a purchase) Google Business is not a sales tool you want to miss out on. Having a Google Business account and updating it effectively is a low investment, effective way to leverage technology to your advantage. 

There’s no use having an account just for the sake of it though. If you want to get results you need to optimize it as best you can so we’ve come armed with tips to help you do just that.

 

1. Make sure all your info is complete

That includes your location, opening hours, business category and contact details. If you don’t have your location set-up, you’ll be harder for local searchers to stumble across. And, remember absent or incorrect business categories can hinder your ranking opportunities. 

Although a lack of hours and contact details won’t impact your visibility, they will make it more difficult for people to take that next step — and even small typos or minor missing information could equate to a potential lost customer.

 

2. Act on your reviews

Along with your location, reviews are a key ranking factor that help Google understand how people rate your business. So, make a point of asking customers to leave a review and respond when they do — whether it’s good or bad.

Don’t worry, leaving a review is incredibly easy, all people have to do is:

  • Google your business

  • Tap on your Google My Business listing

  • Click the ‘write a review’ button

  • Write the review

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3. Answer questions - promptly

People can now ask questions on your listing for either you or members of the public to answer, and unanswered queries don’t exactly look great. Make a point of regularly checking in to see if any new questions have popped up and if they have, use it as an opportunity to really show off your expertise. 

Added bonus: Answering questions will help keep your profile active which can help improve your listing rank.

 

4. Use Google posts

Google posts let you highlight extra information (like upcoming events and special offers) and will redirect people directly to your website — which could help give your click-through rate a boost.

A few things worth noting:

  • These posts pop-up immediately in your listing

  • They’re removed from the default view after seven days or after the event date has passed

  • You can’t schedule or bulk upload posts

5. Invest in your images

According to Google, businesses whose listings have photos receive 42% more requests for driving directions and 35% more clicks through to their site.

The moral of the story? Add high-quality, relevant images. We suggest uploading a mix of photos — for example, if you’re a bakery, you might want to add images of your:

  • Storefront/seating areas

  • Products

  • Kitchen

  • Customers 

Worried your photos look lackluster? Here are 10 tips on how to take professional-looking photos on your iPhone.


Hue & Tone Creative: Your Strategic Business Partners

Whether you need help with your words or your images we’re here to assist you. To see how we can help take your Google My Business listing to the next level (or just get it set up) get in touch at hannah@hueandtonecreative.com or (336) 365-8559.

How often should you blog? (And, a big change to our posting schedule)

How Often Should You Blog?  |  Hue & Tone Creative

Be sure to read to the bottom of this post to learn more about why we’re switching up our blogging frequency!


Here at Hue & Tone Creative, we’re big proponents of blogging. We believe it’s one of the best ways to connect and grow your potential audience…and in turn, your revenue. 

Blogging gives you a regular (and free) platform to discuss your ideas, your business, and your expertise. By amplifying your content on social media (which is also free!) you’ve got the beginnings of a very successful marketing toolkit.  

The most important thing we tell people about blogging is that it’s part of playing the long game – if you don’t see big results immediately, stick with it. Even if you’re doing everything right, it can take months, even years, to see a big return on blogging. 

The more you blog, the more traffic you will see – and the more opportunities you will have to connect with your audience. Over time, you’ll get to know what they want and what questions they have.  

Still not convinced you need to make the long-term investment that is blogging? Growing your audience isn’t the only reason should post regularly, you’ll also: 
 

  • Earn more exposure/SEO Benefits: As you post more, you gain new opportunities to show up in search queries. Every time you blog you create additional pages. Additional pages tell Google what your site is all about and helps them know who they should serve your site to. 

  • Share your knowledge: Your readers might not be ready to hire you yet – but your blog will help keep your name front of mind and you’ll be the first person they call when they are ready to buy. 

  • Try out new ideas: While evergreen content provides your blog with longevity, sharing exciting new ideas and concepts on your blog can spark excitement with your audience. 

  • Help educate your clients and customers: Save yourself the time of constantly having to explain things by creating an easy to reference database for your audience. 

  • Build your professional network: Blogging is a great way to connect with potential clients/customers, other leaders in your industry, and community figures. 

  • Get to know your target audience: As your blog audience grows, you’ll get more and more questions from your target audience, which can help you shape and grow your future offerings. 

How Often Should You Blog?  |  Hue & Tone Creative


Blogging Frequency 

Once you’ve decided that you want to invest time into blogging, you have to decide how often you’ll be posting. Maintaining a regular frequency is important because it offers your readers consistency, and also helps with your internal organization. 

But, how often you should post is a very personal decision – one that should be informed by your industry, and how much time you have available to write quality content.  

Many businesses experience a boost in their profitability once they’ve amped up their blogging efforts, but other business owners may find they get more leads when they spend their time marketing their posts through social (while blogging less often). 

Ilfusion explains why blogging more is typically considered to be more effective:

“In general, the more blog posts you publish, the better the chances of capturing more traffic. Research shows that companies who blog 3 to 5 times a month, or around once a week, get twice the web traffic than those who don’t blog at all. This doesn’t conclude the ideal number of blog posts per month; rather, it bolsters the fact that, overall, businesses who commit to posting regularly on their blogs tend to reap the biggest rewards in terms of web traffic. The more you post, the more exposure your blog gets—and, over time, the results continue to pay out as your blog builds more traffic and consequently boosting your SEO ranking.”

Blogging frequently (more than once a week) is only a valuable use of your time if you can maintain high-quality content, avoid repetitive topics, and continually appeal to your target audience.  

About four years ago, we started out by blogging twice a week. Once we had built up a valuable backlog of content (after about six months) we moved to posting once a week – and we’ve maintained that frequency for a little over three years. 

Now, we’re planning to make the shift to blogging every other week. We’ll still be bringing you valuable content on everything marketing, graphic design, and social media related – but we’ll only be posting about twice a month. This will allow us to put more time into each post, so you can expect longer, more in-depth posts starting the first week of October, 2019. 

Curious why we’ve made this choice? There are a few big reasons that pushed us to make this decision:

  • We need more time to focus on client work: Our calendar is booking a few months out these days, and we want to free up as much time as possible to focus on the projects we’ve got booked. 

  • We want our blogs to be the highest quality possible: Less posts means we’ll be able to produce higher quality (and more in-depth) content. 

  • We want more time to spend on content promotion: Writing less gives us more time to focus on marketing and promotion for both new and old content.

Now that we’ve explained our rationale behind how often we post, tell us: How often do you blog? What drove the decision behind your posting frequency?  


Hue & Tone Creative: Marketing, Design, and Beyond

Need help getting your social media and blog calendar on the right track? We’re here for that! We don’t write your copy – we help you develop your strategy. From social media to blogging we’ll help you determine everything from the right posting frequency to the topics you should be posting about. Contact us to get started.

How color affects your brand

How Color Affects Your Brand  |  Hue & Tone Creative

Whether you’re a real estate agent, hairdresser, baker, or jeweler, color plays a big part in your brand, because it affects how you attract and connect with customers. 


What’s color psychology?

It’s the relationship between colors and human behavior — for example, does a yellow logo elicit more trust? Or does grey packaging make people more likely to purchase your product? 

Color psychology explains the meaning behind why people (in and out of the business world) prefer certain hues over others. It also takes into account individual color biases when deciding on a specific color — like upbringing, gender, location, and values.

 

Why is it important? 

Color evokes feelings and emotions — and feelings and emotions can make or break sales. Take the time to get it right and your organization could benefit from:

  1. Standing out from the competition 

  2. Positioning itself the way it wants to be perceived 

  3. Influencing how customers digest and interpret your information 

  4. Improving credibility and trustworthiness


Colors and their meaningS

How Color Affects Your Brand  |  Hue & Tone Creative

Red

Feelings: excitement, passion, danger, energy and action

In the color psychology world, red is seen as the most intense color for creating strong emotions and attracting attention -- which is why a lot of businesses use it for their ‘Buy Now’ buttons. 

Tip: Because red can be associated with danger it’s best to use it sparingly.


How Color Affects Your Brand  |  Hue & Tone Creative

Orange 

Feelings: creativity, adventure, enthusiasm, success and balance

Orange is also an impactful color but on a less overwhelming scale, so it can often be used in larger doses without becoming overbearing. Because of its eye-grabbing nature, a lot of businesses use orange for call-to-actions.


How Color Affects Your Brand  |  Hue & Tone Creative

Yellow

Feelings: happiness, positivity, optimism, summer, warnings

Centered around the sun, our emotions around yellow are largely upbeat and summery. But, on rare occasions, yellow can be construed as dangerous too (think construction zones).

Exploring some color scheme options? Check out a few of our mood boards herehere, and here.


How Color Affects Your Brand  |  Hue & Tone Creative

Pink

Feelings: femininity, playfulness, immaturity, and unconditional love

Because of its connotations, pink is mostly used by companies who predominantly target females -- big name brands that follow suit include Barbie and Victoria’s Secret. Remember it can reflect immaturity though, so it’s important to choose the tone and quantity of pink carefully.


How Color Affects Your Brand  |  Hue & Tone Creative

Green

Inspired by nature? We’ve got some inspiration here.

Feelings: growth, fertility, health, and generosity

As far as color psychology goes, green is tightly associated with nature and money, and is commonly used by health and fitness businesses. It does have its negative ties though, like envy.


How Color Affects Your Brand  |  Hue & Tone Creative

Blue

Feelings: stability, harmony, peace, calm, and trust

Linked to the sea and sky, blue has a lot of security-related emotions attached to, making it a go to choice for retailer’s guarantee icons, certificates, or shipping icons. On the other end of the spectrum, it can also be connected with depression and coldness. 

Tip: With blue, the tone you choose will make a world of difference in the vibe you give off, so take your time to make sure you pick the right one. We suggest doing a little research on the specific shades of blue to take your color psychology research a step further!


How Color Affects Your Brand  |  Hue & Tone Creative

Purple

Feelings: power, nobility, luxury, wisdom, and spirituality

Purple is packed with royal vibes and is tightly linked to connotations of wealth, extravagance, and pride. Be careful with how much you use this one, because too much can leave people with an impression of frustration or even arrogance. 

With purple it’s all about the shade, tint, and hue you use: 

  • Light purple = feminine energy and delicacy

  • Dark purple = feelings of gloom, sadness, and frustration

  • Bright purple = riches and royalty


How Color Affects Your Brand  |  Hue & Tone Creative

White/Black 

White

Feelings: innocence, goodness, cleanliness, and humility

White can bring mental clarity, promote feelings of fresh beginnings, and encourage positive thoughts; which is why many businesses use it as the backdrop for product shoots. 

It likely goes without saying that black text on a white background is the number one readability combo, but just be mindful that too much white can leave a sterile and cold impression.

 

Black

Feelings: mystery, power, elegance, and sophistication

Too much black can be overwhelming and give off negative emotions -- like sadness and anger, but just the right amount can evoke strong doses of the right kind. Think strength, authority, and seriousness.


How Color Affects Your Brand  |  Hue & Tone Creative

Grey 

Feelings: neutrality, balance, and timelessness.

Balance is key if you’re dabbling with grey and less can often be more — stick to using it for things like fonts, headers, and graphics is a safe bet. Large quantities can be quite dull and bring out the connotations of depression and loss, so make sure to pick your placement wisely.


How Color Affects Your Brand  |  Hue & Tone Creative

Brown 

Feelings: comfort, security, wholesomeness, and honesty

Symbolizing earth, wood, and stone, brown is all about nature and can correspond with feelings of comfort, security, warmth, and stability.

You probably don’t tend to see brown used in large volumes, because it can be considered a bit boring. In small doses, brown can serve as a great alternative to cooler grays, and can evoke a feeling of warmth and security.


Hue & Tone Creative: Colors are our specialty

Whether you need to rebrand, are looking to launch a social media campaign, or design a billboard, we’ll help you find the color that evokes the right emotion. Want to learn more about how we might work together? Get in touch at hannah@huetonecreative.com or (336) 365-8559.

How to improve your designs using color theory

How to improve your designs using color theory  |  Hue & Tone Creative

Be honest, how many times have you sat and stared at your screen experimenting with endless color pairings only to realize three hours later you’re no further down the line? 

Frustrating, isn’t it?

Well, designers don’t hit the jackpot just by luck, they use what’s called color theory. Color theory is a term used to describe the collection of rules and guidelines regarding the use of color in art and design – and it is defined as a theory because it cannot be proven.  

Color theory is a science and art in it’s own right – but even non-artists can gain a basic understanding of color theory to better understand how to make a pleasing design. Knowing which colors play well together and the effects specific colors have on a majority of people is a valuable expertise no matter what your field.

What’s color theory?

Image via    dulux.co.nz

Image via dulux.co.nz

The color wheel is a tried and tested blend of art and science that show you which hues go well together. The color wheel we use today is based off Isaac Newton’s 1666 color wheel which shows the relationship between colors. Sir Isaac Newton created the color wheel based on his experiments with prisms that led to the theory that red, yellow and blue were the primary colors from which all other colors are derived.

Now we’ll dive into a breakdown of how to use the color wheel for your own branding and design projects. By following these simple rules, you can shave hours off your next color-picking expedition and end up with a better-looking final product!


Complementary

Image via Canva.

Image via Canva.

Any two colors that sit on opposite sides of the color wheel -- like blue and yellow or pink and green, for example. Complementary colors are high in contrast and impact and work together to create bright results.

 

Monochromatic

Image via Canva.

Image via Canva.

Want a headstart? We’ve got lots of great color themes to choose from here.

These are shades of the same color and result in subtle and harmonious finishes. While monochromatic combinations are great for creating a consistent feel another color will need to be brought into the mix to add another layer to your work -- otherwise, everything will start blending into one another.


Analogous

Image via Canva.

Image via Canva.

Tip: to prevent that from happening pick one of the three for your dominant color and then use the other two as accents.

Any three colors that sit side-by-side on the color wheel -- like orange, yellow and green. On the plus side, these can be really versatile combinations, but on the downside, if you don’t manage them right they can soon become a bit tooin your face.


 Triadic

Image via Canva.

Image via Canva.

Make sure you get your proportions right for this one! Triadic colors sit at three evenly spaced intervals on the wheel and hit that right balance between contrast and versatility.

 

Tetradic

Image via Canva.

Image via Canva.

Similar to the above but this time across fourevenspaces. If you’re going with this option just remember the more colors you use the harder it’ll be to balance what’s on your palette -- and less can certainly be more sometimes. 

To avoid overwhelming people, as with analogous combinations, pick one color as your dominant and use the rest as accents. 

 

4 good-to-know color wheel facts

1. It’s made up of 12 colors: red, orange, yellow, chartreuse green, green, spring green, cyan, azure, blue, violet, magenta and rose.

2. It can be split into three color types:

  • Primary: colors that create pure white light when blended together (red, green and blue)

  • Secondary: the result of mixing two primary colors, i.e. green and blue make cyan

  • Tertiary: there are six in total and they’re the byproduct of combining a primary and secondary color

3. The two halves of the wheel make up warm (purple through to yellow) and cool (blue through to green) colors. 

4. If you add black, grey or white to any base hue you can create shades, tints and tones of any color:

  •  Shades darken the color and are made by adding black

  • Tints lighten and are conceived by adding white

  • Tones create a subtle version of the original color when white and black (or grey) are added


Hue & Tone Creative: Your partners in color

If this blog post left you feeling more confused than clear, why not hand the hard part over? We’re design experts through and through so you can trust us to find the perfect pairings for you. Interested? Get in touch on hannah@hueandtonecreative.com or (336) 365-8559.

10 creative swag ideas that will get you seen

In the world of events, corporate swag is becoming more of an expectation than a nice-to-have nowadays, but, with almost every organization out there opting for the staple tote bag or a safe ballpoint pen, how do you stand out from the crowd? 

By doing something different. Whether you’re hosting a conference or running an end-of-summer giveaway we’ve racked our brains to come up with 10 swag ideas that break the norm and keep your swag out of recycling bin. 

No matter what item you opt for, remember the goal is to strike the right balance between splatting your branding over it and creating something useful or trendy that people will actually want to keep.


1. Cookie-cutter

10 creative swag ideas that will get you seen | Hue & Tone Creative

There’s two great options here -- either use a more standard shape (like a heart, star, or gingerbread man) and customize the cutter itself with your colors and logo OR make the shape symbolic to your brand --  such as your logo or a representation of it.

If it fits your brand you could even bring out seasonal iterations of your cookie cutter for Thanksgiving, Christmas, Halloween, Valentine’s Day or Easter.

 

2. Lunch box

We all need to transport our food in something snazzy -- so why not give people a great lunch box that just happens to boast your logo? This custom container will be seen by all their colleagues and hopefully spark a discussion about your brand over lunch.

If you’re looking to take your trendiness to the next level, consider a branded Bento Box instead! 

 

3. Stress ball 

Because who doesn’t get stressed from time-to-time?

Not that we’ve not done any research to back this theory up, but there’s certainly a chance that relieving stress while seeing your logo could help people exude positive feelings towards your organization… isn’t that exactly what we’re after? 

10 creative swag ideas that will get you seen | Hue & Tone Creative


Tip: 
If you really want to spark a conversation think outside the box and go for something really unusual -- think avocadoes sipping a pina colada kind of out there!


4. Pool float 

Why not hit the pool with your favorite clients or customers? Whether you go for a flamingo, donut, your logo or something super simple, a custom pool float gives you a wide swath of realty to show your branding off.

 

5. Reusable straw

Being environmentally friendly has never been more important than it is now so do your part for the planet and your brand image by creating custom stainless steel or silicone straws. You can put them in a branded travel pouch or paint your branding across the whole thing... the color of the straw, your logo on the end, the whole thing! 

 

6. Christmas tree ornament 

T’is the season to...get your brand in everyone’s homes. If you want this one to work remember to get the right balance between your branding and festive vibes -- if it’s too much of the former and not enough of the latter you might not make it onto the tree.

 

7. Golf kit 

They say the golf course is where business is done, right? Get your brand in the middle of the conversation with some bespoke tees orballs.

 

8. Umbrella

On a rainy day your branded umbrella could offer up as much advertising space as a small billboard -- but for a fraction of the cost. This one’s super practical too, making your odds of securing a spot in someone’s handbag all the more likely. 

 

9. Bottle stoppers

Simple, small, but extremely useful -- and something people would probably be very grateful not having to spend their own money on. You won’t have a great deal of space to work with though, so remember to be sensible with the dimensions you havegot.

Or, consider upgrading to a custom corkscrew and bottle stopper set… all in a handy travel case! 

 

10. Customized Pop Sockets

When’s the last time you or anyone you know left the house without their phone? Exactly. People don’t go anywhere without it nowadays and, if you get it right, your Pop Socket could be with them every step of the way; opening you up to lots of new eyes every day. 


Hue & Tone Creative: Your Marketing Partners

If you’ve decided you need swag but you’re left with a big design-sized hole in your plans then we’re here to help bridge that gap. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to get the ball rolling today. 

Real estate: marketing tips to win more business

In every city there are tons of realtors vying for the same business and that makes getting customers to seal the deal that much harder -- so don’t put yourself at a disadvantage by missing prime marketing opportunities.

For example, listings with high quality photos sell at or above their listed price 44% of the time? And, that 70% of homeowners prefer to list with someone who uses video marketing?

These five simple but seriously effective tips you could start sticking it to your competitors and winning more business right now.

Real estate: marketing tips to win more business | Hue & Tone Creative

 

1. Make your properties easy to share

New to social? Here are a whole load of real estate-specific tips.

By adding social sharing buttons (Facebook, Twitter, Pinterest and Instagram) to all your listings. Even if only a handful of searchers go ahead and share you’ll potentially open yourself up to 100s, if not 1,000s, of new prospects -- for free. 

Remember to make your sharing buttons super easy to see and use, because the harder you make it to find them the more chance people will click away from your site without taking action. 

2. Set up a referral program

Let past customers market for you by incentivizing them to recommend you to their friends with something like a $200 referral fee. If you decide to start a referral program remember to:

  • Make it clear the fee’s only applicable if the person they referred actually buys or sells with you

  • Promote your scheme across your email, social media and website campaigns, as well as on-site and in-person too

 

3. Support the community

Whether it’s a local athletics club, school or charity, get your name out there and support the community with some good old-fashioned sponsorship. 

Not only will you boost your brand’s awareness, but you’ll show people you’re a company who cares too -- and that can do wonders for your reputation, putting you a cut above your competition.

 

4. Don’t just use images

Not sure where to start? Check out part onetwo and three of how to make professional videos on your iPhone.

With the starting stat in mind, think about branching out into the video world for your listings. It’ll:

  •  Give you a chance to show your personality

  • Cater to what you know people want

  • Better showcase your listings

  • Give you a competitive advantage (if your competition’s not already taking the lead)



5. Partner with a local organization

If you don’t ask you don’t get. So, see if you can open yourself up to new audiences by teaming up with, say, your local coffee shop and asking if you can buy them a new set of takeout containers with your branding on the front.

They’ll benefit from the free supplies and you’ll benefit from more exposure. Just remember to include key information like your:

  • Name

  • Logo

  • Contact details 

And make sure the end finish looks top-notch -- after all, the quality of your marketing materials says an awful lot about your business, so if you’re going to do something (and want awesome results), do it properly. 


Hue & Tone Creative: Your Marketing Partners

The problem with all of the above? It requires time, resources, and expertise you might not have in-house. But don’t worry, we can fill those gaps for you. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to see how.

8 cities with great branding

Think branding is just a logo? Think again — let us break it down for you here.

Behind every good-looking package or ad is a carefully investigated backstory, fastidiously selected colors, and meticulously outlined brand guidelines. While branding businesses is nothing new, businesses aren’t the only entities that need high-quality branding. Cities, townships, and entire countries have also begun branding their space in an effort to lure in tourists, new citizens, and potential business. 

8 cities with great branding  |  Hue & Tone Creative

Elements of place branding can include culture, visual symbols, slogans, mission, vision and values.

No matter what size your city is, branding can help put your place on the map. From America all the way over to Australia, here’s a look at some of the best: 

1. NYC

Milton Glaser’s ‘I <3 NY’ artwork is inarguably one of the most iconic city graphics around, but their branding doesn’t stop at one iconic t-shirt.

Bellweather was in charge of creating NYCgo’s official identity – and it reflects NYC’s personality with it’s bright colors, diversity and motion. Attracting more than 60 million visitors a year, the city clear doesn’t have a tourism problem – but this diverse and complex brand brings a life and continuity to the city’s visuals. 

Images via Bellweather and logoworks.com


2. Melbourne

Developed by Landor, Melbourne’s logo is fresh, energetic, and memorable. Despite being around for a few years, this brand still feels modern and fresh — the sign of a well thought out and designed identity. Encompassing a wide variety of colors and patterns this vibrant brand is a reflection of all that Melbourne life has to offer.

Images via Landor.


3. Paris

Paris’ most memorable brand doesn’t come from city government, but rather from their tourism organization, the Paris Convention and Visitors Bureau. Grapheine’s typographic masterpiece subtly incorporates the French capital’s most famous landmark. And, in our opinion, everything about the color, spacing, and typography are expertly executed… in addition to making Paris look pretty cool!

 Images via Graphiene.


4. I Amsterdam

Renowned for sex, drugs, and canals, this 2004 campaign helped put Amsterdam back on the map for more than just a fun weekend away. This branding effort was born out of an effort to appeal not only to tourists, but also to those already living in the area.

Despite simple graphics, Kesselskramer’s message is incredibly complex and versatile.

Images via Kesselskramer.


5. Las Vegas

Funky, fun and full of color, Pink Kitty Creative’s city government branding depicts everything Las Vegas stands for in one: bright lights, late nights, and lots of laughter. While we find the “City of” typography a bit weak, we enjoy the color palette and playfulness of the logo. 


6. London

London has a lot of rich roots and landmarks. From Big Ben and the London Eye to the monarchy and 2012 Olympics, London is known for a lot of things — but lacks a central message. Their latest rebranding, which was led by Saffron, cleverly includes a taste of the River Thames with the royal red of the union jack. It’s very simple yet incredibly commanding. 

From Saffron’s website: “So, people pick up their ideas about London from books, television, social media and a wide variety of other influences – none of which can be controlled and many of which are misleading. Rocked by the financial crisis, security threats and even street riots London needed a concerted effort to bounce back and regain its confidence as the world’s leading global city.”

Images via Saffron


7. Porto

Redesigned by White Studio in 2014, Porto’s branding is bold, unique and intricate. Without even stepping foot in Portugal, you can get a feel for the vibrance and life that the city has. It gives people a real feel for what the city is about – and the creativity 

 Images from underconsideration.


8. Colorado

Designed in-house to showcase how spectacular the state is, Colorado’s ‘C’ symbolizes their strength and friendliness while simultaneously bringing their famous and stunning backdrops into the frame. This is a recent rebrand (rolled out in July 2019) so while we’re cautiously optimistic about what the entire brand will look like, we’re holding our breath until full brand guidelines are released.


Hue & Tone Creative: City Branding Partners

Let’s make your place stand out. Whether you’re a city, state, business, or charity, we can help. Get in touch at (336) 365-8559 or hannah@hueandtonecreative.com to start your rebranding journey today. We’ll get everything from your new logo to print collateral overhauled — on time and on budget.

12 great free Google fonts

Looking for more inspo? Here’s our list of MUST download free Google fonts.

12 Great Free Google Fonts  |  Hue & Tone Creative

Google’s got around 915 fonts in its directory. Having a wide selection is great, but this can be a lot to sort through. You’ll probably be able to find the perfect font for your piece, but where do you even start?! 

Aside from the fact that Google Fonts are free, millions of people turn to Google fonts for its simplicity, easy-to-implement set-up, and high quality selection. The fact that a number of these fonts are available for print use is another great bonus. If this is your first time using Google to pick a font, you can find step-by-step instructions on the ‘how’ here.

To save you a bit of time scrolling through pages and pages of typography, here are 12 of our favorite freebies.

 

Popular choices

Numbers don’t lie. The first six on our list were the most viewed fonts over the last seven days, 30 days, 90 days, and year. 

12 Great Free Google Fonts  |  Hue & Tone Creative

1. Roboto, by Christian Robertson

Roboto’s a sans-serif font and comes in 12 different styles (thin, thin italic, light, light italic, regular, regular italic, medium, medium italic, bold, bold italic, black, and black italic). 

It’s known for its natural reading rhythm and features friendly, open curves.


12 Great Free Google Fonts  |  Hue & Tone Creative

2. Open Sans, by Steve Matteson 

Another sans-serif font, Open Sans has 10 styles to choose from. It’s featured on Google’s sites, and in print/web adverts. This font is endorsed by some of the biggest brands out there.


12 Great Free Google Fonts  |  Hue & Tone Creative

 3. Lato, by Łukasz Dziedzic

When creating Lato, Dziedzic wanted to come up with something transparent enough for body text while comprising unique traits for larger sizes; and he did just that.

With semi-rounded details and strong, structural entities, Lato oozes warmth, stability and seriousness all in one.


12 Great Free Google Fonts  |  Hue & Tone Creative

 4. Oswald, by Vernon Adams, Kalapi Gajjar, and Alexei Vanyashin

Originally created by Vernon Adams, Oswald has seen a number of interactions over the years based on user feedback.

It was designed to be appropriate for use across desktop computers, laptops and mobile devices and comes with six different styles - extra-light, light, regular, medium, semi-bold, and bold.


12 Great Free Google Fonts  |  Hue & Tone Creative

5. Slabo, by John Hudson

Slabo has just two weights. What’s unique about this one is that it’s specifically designed to be used at a certain size -- either 27px or 13px depending on your piece.


12 Great Free Google Fonts  |  Hue & Tone Creative

6. Roboto Condensed, by Christian Robertson

Part of the Roboto and Roboto Slab family, Roboto Condensed refuses to compromise. Its letters are freely positioned to settle into their natural width without encroaching on their neighbors, and it adds impact to body and heading copy alike. 


Hidden gems

Our next batch of fonts are just as easy to use and read but are less well-used, giving you chance to create something a little different.

12 Great Free Google Fonts  |  Hue & Tone Creative

7. Arvo, by Anton Koovit

Best suited to heading and sub-headings, Arvo’s a slightly more edgy font with tints of contrast. Available in regular, regular-italic, bold and bold-italic, you can tailor its impact to your tastes and needs too.


12 Great Free Google Fonts  |  Hue & Tone Creative

8. Bree Serif, by TypeTogether 

Charming, original and versatile by nature, Bree Serif was an instant hit when it first came onto the scene back in 2008 -- and we can see why.


12 Great Free Google Fonts  |  Hue & Tone Creative

9. Sanchez, by Daniel Hernandez

Sanchez is a slab-serif typeface and it’s simple, scannable, and distinguishable. It might not be for everyone but if it fits your organizations feel it can be a solid design choice.


12 Great Free Google Fonts  |  Hue & Tone Creative

10. Hammersmith One, by Sorkin Type

Low in contrast, unique in style, and subtle in curves Hammersmith One was built specifically for web-use. Although it does still work well to smaller sizes, it’s perhaps best limited to titles, sub-headings, and short intro paragraphs.


12 Great Free Google Fonts  |  Hue & Tone Creative

11. Catamaran, by Pria Ravichandran 

With nine different text weights Catamaran’s incredibly versatile and, in the designer’s own words, “strikes a balance between typographic conventions and that bit of sparkle.”


12 Great Free Google Fonts  |  Hue & Tone Creative

12. Playfair Display, by Claus Eggers Sørensen

Used across millions of websites worldwide, this transitional font’s functional and stylistic and pairs well with Georgia for body text. Other popular couplings include a few of our already mentioned Google Fonts: 

  • Lato

  • Roboto

  • Raleway

  • Oswald

  • Open Sans Condensed


Hue & Tone Creative: Your Font Partners

Finding the right font for your website, flyer or social media advert can be really tough -- we get that. If you’re struggling to find a font that gels with your work, we can help. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to see how.

Making the most of Adobe Fonts’ features

Making the most of Adobe Fonts’ features  |  Hue & Tone Creative

The right font can work wonders for your brand by helping you connect with potential customers, hold peoples’ attention, and convey the right mood or feeling. But the wrong font can do quite the opposite -- allowing letters to get lost, making words difficult to digest, and alienating your artwork from your brand.

 

First off, What is Adobe Fonts?

In a nutshell, Adobe Fonts (previously Adobe Typekit) is a library of 1,000s of free and paid-for fonts for people to use directly on their website, sync with their Creative Cloud subscription, or both.

If Adobe’s your go-to for design work you’re probably already familiar with Fonts, but are you getting the most out of what it has to offer? Whether you’re a newbie or not, it’s got lots of features to help you save time and personalize your fonts -- and we’ll be covering our favorite features in this post.

Top tip: if you’re after even more recommendations, here are some of our favorites too.

1. Get a headstart with recommendations

If you’re a beginner at type design, Adobe has a recommendation tool to help you decide on fonts that are best suited for paragraphs or headings.

For those that are new to the font-selection world, you need something that’s easily legible across various mediums at a small size for paragraph copy, and for headings you can be more adventurous with bigger, bolder and more decorative styles -- that are still readable, of course.

2. Save time and filter fonts 

With so much choice at your fingertips scrolling through endless styles can be a pretty tedious and time-consuming task.,If you’ve got a good idea of what you’re after, cut out what you don’t want by filtering specific properties, like: 

  • Weight - the thickness of the stroke

  • Width - the width of the actual letters

  • X-height - the ratio of lowercase letter height to uppercase letter height

  • Contrast - the ratio of thick and thin strokes

  • Standard or caps only - i.e. fonts that use lower and uppercase letters, or fonts that only use capital letters

  • Default figure style - choose between Oldstyle (more old-fashioned) or Lining (more modern) for your numbers

Making the most of Adobe Fonts’ features  |  Hue & Tone Creative


3. Use the right font availability

What’s the difference? Web fonts are used directly on your site, and synced fonts are imported to your Typekit for in-program use on things like Photoshop and Illustrator. Discover how to install fonts here.

Whether your artwork’s for print or web should determine the font you use, which means it’s important you’re clear on the end-use from the outset.

To make choosing the right font easy Adobe differentiates between web fonts and synced fonts, so make sure you pick one from the right category.

4. Test your chosen font

Adobe’s ‘type tester’ feature allows you to see how your chosen font(s) look online before you add them to your kit and invest time into updating your design work.

To put this feature into practice, just head to the main browsing page where it says “Use fonts” and then click the “Web” tab when a pop-up appears. If you like what you see all that’s left to do is to add the font to your Typekit.

5. Use contextual alternates

Sometimes, certain glyphs can be a bit intrusive or distracting and the last thing you want is to jar readers as they’re scanning your copy -- but Adobe’s contextual alternates (calt) feature can help you overcome this.

It’s particularly useful when using script typefaces and it works by replacing default glyphs with better-performing alternatives.

Need help? You can find more about line and character spacing here.

6. Experiment with your spaces

If you’ve selected your font but you’re not 100% happy with the spaces between characters, lines and paragraphs, remember, you don’t have to settle with what you’re given as standard. To create something that gels perfectly with your page experiment with your gaps by opening the ‘Text properties’ box and playing around with the spacing options.


Hue & Tone Creative: Your partners in design

Still confused about what font to pick? If some (or all) of this post went over your head, we can help! Design is our forte and we’re known for helping organizations find their perfect font -- without fail. Drop us a line on hannah@hueandtonecreative.com to find out more.

75 great promotional words to use

75 great promotional words to use  |  Hue & Tone Creative

The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”

Needless to say, every single organization out there is striving for the latter. 

Take a look at this line for example:

  1. Start earning money today

  2. Start making money today

Both deliver the same message, but the second is more impactful. Why? Because making money sounds simpler than earning it, and in a dog eat dog world where everything’s about maximizing profit - easily, that’s exactly what people are after.

Boosting your conversion rates really could be as simple as tweaking the odd word here and there, so, let today be the day you go through your websiteoffline collateral and online adverts and see where you could be making the most of stronger alternatives.

 

Words that create reassurance

If you want to convert a prospect into a customer you need to give them a reason to believe what you’re saying and trust what you’re selling. So, here are some words that incite just that:

  1. Promise

  2. Guarantee

  3. Risk-free

  4. Unconditional

  5. Proven

  6. Tried and tested

  7. Protected

     

Words that create a sense of urgency

Whether you’ve got a promotion that’s due to expire or you just want to encourage your audience to buy now, these words will give them a nudge in the right direction. One thing worth mentioning though is not to over-use these kinds of words, if you do, over time, they’ll lose their effectiveness. 

7. Now

8. Last chance

9. Flash sale

10. Call today

11. Quick

12. Expires

13. Soon

14. Immediately

15. Hurry

16. Ending

17. Going-fast

18. Limited

19. Last

20. Don’t miss out

75 great promotional words to use  |  Hue & Tone Creative


Words that promote ease

People are busy. They don’t have time to faff around and they want products and services that make their life easier, so let them know yours does just that with words like:

21. Easy

22. Simple

23. No-fuss

24. Hassle-free

25. Smooth

26. Painless

27. Straight-forward

 

Words that invoke value

As a society, we’re a demanding bunch; we don’t just want ease, we want value for money and deals too. You can cater for all these needs with words like:

29. Bargain

30. Free

31. Discount

32. Freebie

33. Sale

34. Value

35. Save

36. Buy one, get one

37. Elite

38. Premium

39. Effective

40. Popular

41. Market-leading

42. Best-seller

 

Words that give off a personal touch

People aren’t naive. When you send out a promotional email they know they’re not the only one on the receiving end of it, but that doesn’t mean you can’t still make it personal. Here are a few words to achieve this:

43. Invite-only

44. Hand-crafted

45. Just for you

46. You told us

47. We thought you might like

48. Thank you

 

Words that offer exclusivity

It’s a time-old problem, people want what they can’t have. As soon as we know something’s off the table we want it more, and the same goes for the world of business. Make your products and/or services more desirable by saying things like: 

49. Secret

50. Rare

51. Few

52. Limited edition

53. Unique

54. Select

55. One-off

56. One of a kind

57. Sought-after

 

Words that promote luxury 

If you’re offering something lavish and your target market’s after the finer things in life, here’s how to up-sell what’s on your shelf:

58. State-of-the-art

59. Luxury

60. Finest

61. Delux

62. Plush

63. Magnificent

 

Words that inspire 

Saying your service’s ‘really great’ is hardly inspiring, is it? You need attention-grabbing words that motivate people to want to take action, like:

64. Mind-blowing 

65. Incredible

66. Remarkable

67. Life-changing

68. Amazing

69. The new way to…

70. The new you

 

Words that create curiosity

Finally, if you want to pique people’s interest, stop them in their tracks, and lure them into what you’re saying, start with:

71. Introducing

72. Coming soon

73. Did you know…

74. Discover

75. Stop 


Hue & Tone Creative: Campaign experts

So you’ve got the promotional words you need, but do you know what to put before and after them to make your next campaign really work for you? No? Don’t worry, we can help with that. Get in touch at hannah@hueandtonecreative.com or (336) 365-8559 to see how.