How to maximize your Black Friday marketing efforts

Black Friday officially marks the start to the holiday shopping season. It’s the kick off to what has turned into a four-day shopping frenzy – and whether you’re looking to capture Black Friday shoppers or Cyber Monday sales, you’ll have tons of consumers who are ready to jump on limited-time only deals. 

While this means the competition out there will be tough, it also means you’ve got a load of hungry consumers to target. If you’re gearing up to get in on the Black Friday or Cyber Monday action, here are five tips to help you make the most of your marketing.

How to maximize your Black Friday marketing efforts  |  Hue & Tone Creative

 1. Start it early

Don’t wait until the night before to advertise your Black Friday bargains. We’d recommend warming your audience up a week or two in advance so they: 

  • Know to come straight to you once your sale starts

  • Can start scouting out what items they might put in their basket

  • Can spread the word on your behalf


2. Be clear

People aren’t mind readers, so make it super easy for them to find out when your sale starts/ends, what the discounts will be, and which products or services they’ll apply to.

Drumming your Black Friday bonanza up to be something bigger and better than it is is a risky game to play. You run the risk of not only annoying customers on the day of, but also losing their long-term interest as well. 


3. Check your capacity 

If you’re lucky, your server will see a steep spike in traffic on and around Black Friday as consumers hunt through your site for the best deal. Make sure your systems can handle the increase in volume with ease - the last thing you want is your site or app crashing during peak buying times.


4. Take a targeted approach

Instead of sending out blanket marketing campaigns and hoping for the best, take the time to create a more tailored approach by digging into people’s behavior and targeting them based on past habits. 

Target people who have recently abandoned carts full of items that are now going on sale. It takes more time to set up, but if done right the results will be worth it. 


5. Make sure you standout 

Whatever medium you’re using - email, social media, direct mail, or otherwise, there’s a lot of competition out there. But it’s not only your competitors you’re competing against. 

You need to make sure your marketing collateral stands out from the stuff you typically send out so that recipients sit up, pay attention, and immediately click through to your website. Find the balance between an eye-catching Black Friday ad and your usual brand. It’s a great time to push the boundaries of your every day branding – just don’t lose your brand completely. 

Your Holiday Marketing Partner

Not sure where to start? Not a problem. Whether it’s support with your landing pages, social media strategy or email campaign, we’ve got you covered. For last minute Black Friday support, reach out to us at 336-365-8559 or hannah@hueandtonecreative.com.

7 Essentials for a Killer Facebook Page

7 Essentials for a Killer Facebook Page  |  Hue & Tone Creative

Simply getting your business on Facebook doesn’t guarantee any kind of social media success. To really reach people and build a following you’ll need a top-notch profile that will grab attention and pull customers in… but how do you make that happen?

Keeping up with Facebook’s latest features can feel like a full time job. But no matter how many features are available, there’s a few elements you should never ignore.

We’ve put together our 7 essentials for a killer Facebook page that will take your page from bland to BAM!

1.    Fill out the basics

Before you get focused on the visuals, make sure that all of your business information has been filled out correctly. This means making sure your address, hours, web link, and business description are all filled out properly.


2.  Simple + strong profile picture

Keep it simple when uploading your profile picture – stick to your logo or a professional headshot. Make sure your image is properly formatted (square) and is high resolution. Nothing makes a worse impression than a blurry image!


3. A distinctive cover photo

When it comes to choosing your cover photo, make sure that your image enhances your profile picture without distracting from it. Your cover photo should show off your products, relate to your services, or communicate your company’s values/mission.

A properly sized cover photo will be formatted to 820px X 312px for desktop or 640px X 360px for mobile.

Can’t communicate everything in one photo? You can also play around with a video cover photo!


4. Direct Your Visitors

You can enhance your Facebook page by selecting a Call to Action (CTA) button to go at the top of your page (it overlays over your cover photo). You can select one of 7 options that will take your customers to the landing page of your choice. The button options are:

  • Buy Now
  • Shop Now
  • Sign Up
  • Call Now
  • Contact Us
  • Send Message
  • Send Email


5. Gather Reviews

Make it a regular part of your customer interactions to ask for Facebook and Google Business reviews. Send a follow-up note to happy customers, put a link on receipts, or offer discounts for people who leave you a review!

Collecting a lot of positive reviews can provide credibility to a new page – and they’re a great way to distinguish yourself in a crowded market! 


6. Set up an auto reply message

56% of shoppers prefer using Facebook Messenger over calling a customer service number when they have an issue. Set up an autoreply message for your page so that people who reach out will get an immediate reply!

But, you ask, what should it say? We suggest using autoreply to set expectations for when you’ll get back to your computer, letting people know where to view FAQ, or to provide alternate ways of getting in touch.

It’s impossible to be monitoring your page messages around the clock, but having an informative autoreply message will ensure customers feel like they’re getting top notch service…whether you’re available or not!


7. Keep your timeline fresh

Need ideas on what to post on Facebook? We’ve got you covered.

This may seem like an obvious one – but posting high quality, engaging content is key to creating engaged followers. It’s key to post often and consistently. Be sure to incorporate visual content like photos, videos, gifs, and infographics to help boost your interaction! 


Were these 7 essentials not enough? Download our comprehensive Facebook checklist for even more tips and to-do’s, and before you know it you’ll have more comments than you can even respond to!

Social Media Marketing in Greensboro, NC

Have you hit a plateau for likes and follows? We can fix that! Whether you’re looking to increase your views or simply need a break from handling your account, Hue & Tone Creative has you covered for all things social.

Event Marketing 101: 5 Steps to Getting the Word Out

Getting ready to throw a party, annual conference, or charity fundraiser? It’s never too early to start creating hype for your event. 

Putting time and energy into marketing your event will help spread the word to a wider pool of potential attendees and boost ticket sales. 

Ready to get started? Watch your RSVP list grow with these 5 easy steps. 

Event Marketing 101: 5 Steps to Getting the Word Out  |  Hue & Tone Creative

1. Create an Event page

We suggest getting started with a Facebook event page. You can link it to your business page and invite friends from your personal page, which will help you gain reach fast!  

Here’s a few things to keep in mind to create a standout event page: 

  • Use a bold graphic that draws attention and looks great when it’s resized. Facebook recommends using pictures that are 1920 X 1080 pixels in order maintain clarity. Vector illustrations, event logos, or relevant stock images are all strong options. 
  • Come up with a clear and compelling headline to entice people to attend. 
  • Link all your social channels as well as your brand’s page, website, and a link to buy tickets. 
  • Add as many relevant tags that you can think of to improve your SEO and help possible partygoers find your page. 

If you don’t want to use Facebook, Eventbrite is a great alternative (or great to use in addition to Facebook... more on that below). You can even sell tickets through Eventbrite and link it to your Facebook event page!


2. Send Invites and Save the Dates 

Sidebar: This isn’t the first time we’ve extolled the virtues of Eventbrite! Find our breakdown of the best Eventbrite features here. 

Now that your page is published, start sending those invites! If you want to send something more personal than a Facebook invitation, we’d second our recommendation for using Eventbrite. 

Choose from numerous email templates and add custom text for a personalized touch.  Want something a little more stylish? Eventbrite’s partnership with Event Kingdom offers designer digital invitations. Another plus? Every email invitation can be integrated with MailChimp, making it easier to track things like your open and response rates. 


3. Incentivize ticket sales

There’s no point in organizing an event with no guests. Get the ball rolling and start driving ticket sales as soon as possible. Offering special early bird, military, and group promotions can help you build buzz and sell out fast. Friend referral codes are another fantastic way to expand your guest list and spread the news to wider circles. 

Sidebar: Keep an eye on your metrics so that you can see which channels are thriving and which ones aren’t showing a strong return on investment. 


4. Drive excitement on social

FOMO is real. No one wants to feel left out. Use this to your advantage with creative posts on all your social channels.

  • Use a clever and consistent hashtag on every post or tweet. Be sure to keep it short and make sure no one else is already using it. 
  • Start a giveaway or contest for a chance to win VIP tickets, gift cards, or event swag. 
  • Post behind the scenes videos or Boomerangs. 
  • Hosting a DIY event? Create a mini poll and invite followers to vote on an activity. 
  • Countdown the event on Twitter as it gets closer. 

5. Keep Sharing at the Event

Pro tip: Be sure to screenshot and collect images from people – you can use these to help promote your event next year! 

Even when the event begins, the sharing shouldn’t stop. Sharing behind the scenes live videos and sneak peeks can help drum up last minute attendees. Don’t forget to send out another wave of reminder emails for tickets. 

When the party starts, keep the excitement going by encouraging your guests to share pictures on social paired with your event hashtag. Another fun touch is creating your own custom Geo filter for Snapchat. 

Now that you have some new tools and tips at your disposal, start promoting!

Event Marketing & Graphic Design in Greensboro, NC and Winston Salem

Organizing an event? We’ve got you covered. From event graphics to email campaigns, Hue & Tone can help add style to the tiniest details. Give us a call today to find out more about our creative services.