Email Marketing

All About Email Marketing

Check out all our email marketing posts here.

Over the last few months, email marketing has been the topic of our most popular blogs — and with a low up front investment and great conversion rate, we can see why.

We’ve compiled a few of our favorite email marketing blogs into an easy to reference list. From the basics of what kind of emails to send to templates for upselling emails, we hope you’ll find what you need here.

Don’t see what you’re looking for? Leave us a comment letting us know what we should post about!

Email Basics

4 types of emails you need to be sending

You can send a wide variety of different emails to your marketing list, but if you’re just getting started with email marketing, there’s a few types of emails we suggest you start with. These four types are all great to engage both new customers and old leads.

Learn more here >

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How to write a subject line that gets clicks

If you’re struggling to see the click through rate your campaigns need to succeed, we’ve got a bank of ideas to help give them a boost.

Get the details here >


6 reasons to send a company newsletter

Newsletters can, and should be, a staple lead-generating part of your marketing activity. They add credibility. They add value. And, most importantly, they add revenue to your books.

Read it here >

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6 ways to spruce up your email signature

By leveraging your email signature you could drive more traffic to your site, increase your social following and promote current or upcoming sales.

Learn more here >

 

Email Templates

If you’re just getting started with email campaigns, these quick and customizable templates will help you get things off on the right foot.

3 cross-sell emails that convert

There’s endless potential sales out there to To help improve the chance of upselling, we’ve compiled three proven cross-sell templates for you to tweak and use.

Get the templates here >

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4 event emails that will increase attendance rates

If your attendance levels aren’t as high as you’d hoped this four-stage email marketing plan will help you hit your event’s overarching key performance indicators.

Learn more here >


4 free welcome template emails

According to Salesforce’s benchmark study, welcome emails are the third most popular type of email sent by businesses. If done right, they engage new customers straight away by prompting recipients to start the next stage in their customer journey.

Learn more here >

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Hue & Tone Creative: your Email Marketing Partners

Need a hand writing or designing your very own emails? Look no further - we’ve got you covered from content development to design. To discuss our email services and more, contact us at (336) 365-8559 or hannah@hueandtonecreative.com.

6 ways to spruce up your email signature

How many emails do you reckon most people receive a day? 20? 40? 60? All wrong. On average, we receive 77 legitimate emails every single day, along with 19 spammy ones too.

Of those 98 emails though, how many do you think put much more than a second’s thought into their email signature? Not many. They’re a commonly missed, free marketing opportunity. 

By leveraging that space at the foot of your email you could:

  • Drive more traffic to your site

  • Increase your social following

  • Promote current or upcoming sales, referral schemes, etc.

  • Boost your inbound leads

Want your email signature to start making money for you? We don’t blame you. Whether it’s a company email to target prospects or employee correspondence to an existing client, here’s how to do it.

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1. Basic contact details

  • Your full name

  • Your contact number

  • Your email address

  • The company’s name

  • The company's website

  • The company’s postal address

These are the absolutely basics, but you’d be surprised by how many people sign off their emails with none, like this:

6 ways to spruce up your email signature | Hue & Tone Creative

For starters, it doesn’t exactly ooze professionalism. But it also blocks the recipient from quickly learning more about you and your company. In a dog eat dog world it’s all about ease, so save your readers a click or two by serving them all your information on a plate.

Added bonus: it’ll also save you time by reducing the number of people who respond asking questions like ‘What’s your phone number’ or ‘Do you have a website?’.


2. Inject a bit of color 

Color attracts attention, solidifies your branding, and just looks better. Be honest, which looks more eye-grabbing out of these two?

 

Example 1:

Image via  rocketseed.com

Image via rocketseed.com

Example 2:

6 ways to spruce up your email signature | Hue & Tone Creative

 

3. Include your logo

Not sure about your logo? See if you need a refresh here.

Your logo is your organization’s footprint. It should be on your site, social media profiles, business cards, digital ads, flyers and…your email signature.

Whether you’re contacting new prospects or lifelong suppliers, placing your logo at the foot of your email will enable them to quickly and easily recognize where you’re from and add a layer of trust to what you’re sending. 


4. Add your social links

By including social media icons and linking out to your feeds you’ll:

a) increase your social following
b) give recipients an opportunity to learn more about you
c) add credibility to your email (people will see you’re a legit business…with legit branding)

If you’re going to point people to your social profiles though, remember to make sure you’re regularly updating them. Sending someone to a Facebook page that hasn’t seen a new post in 12 months is a wasted lead.

 

6 ways to spruce up your email signature | Hue & Tone Creative

5. Spread your tagline 

Okay so you’re probably thinking this is an awful lot to fit in your email signature, but don’t worry, if you get the design right it won’t look over the top.

Your tagline is a snappy summary of what your company is all about. It’s something to be proud of and it’s something to shout from the rooftops. So, do just that by seizing the opportunity in your email signature.

The benefit? People will instantly get a very good idea of your values and understand what to expect from you.

 

6. Promote any sales or schemes

Last but not least, if you’ve got a current or upcoming flash sale, referral scheme, or discount offer, let everyone you email know about it. Even if you only get one more referral or purchase from it, it’s worth it, because it doesn’t cost you a single cent. 


Hue & Tone Creative: Your partners in email marketing

Worried your email signature’s going to start looking more clumsy than qualified? When it comes to creating professional, slick, and stylish designs we know what will get your audience ticking. Contact the team at (336) 365-8559 or hannah@hueandtonecreative.com to see how we can collaborate. 

3 cross-sell email templates that convert

Picture this: you head to your local sports store to grab a new pair of sneakers. One of the assistants comes over and asks if you need help. You accept. While showing you the shoes, they point out their range of high-performance socks, insoles, and foam rollers. 

You walk out of the shop with the shoes you originally came for…and a three-pack of new socks too.

You probably didn’t realize it at the time, but you were just the subject of up-selling and cross-selling in person.

This tactic works well in person, but it works just as well online. There’s endless potential sales out there to seize -- but if you’re not grabbing these cross-sell opportunites with both hands, your business’ bottom line could be missing out.

To help improve the chance of upselling, we’ve compiled three proven cross-sell templates for you to tweak and use.

3 cross sell email templates that convert  |  Hue & Tone Creative

Opportunity #1: Right after a sale

Your very first cross-sell opportunity comes right after a new customer has made a purchase. We recommend sending out a thank you email — while you’re still fresh in the customer’s mind, offer them some complementary products.

For example, if you’re a DIY company and someone’s just bought a gallon of paint, why not highlight your paint brush, roller, and trays range? If they don’t already have them, odds are they’ll need them very soon… 

Sticking with the paint example, here’s some sample copy:

 

Hi [insert name],

Thanks a bunch for choosing us for your next DIY project. 

Your order’s been sent to the warehouse and should be on your doorstep in the next 2-3 business days.

If you need some more tools for the job, check out our range of [paint brushespaint rollers, and paint trays]

If there’s anything else we can help you with, get in touch with our customer service team on [insert number].

Thanks again,

[Company X] team


Opportunity #2: when asking for a review

It’s good practice to check in with customers down the line and ask for a review. The review itself will not only help you attract more new customers, but it could help you improve your product or service too.

So, if you’re already doing this, take the opportunity to kill two birds with one stone and steer them towards some more of your offerings. Here’s how you could do it:

 

Hi [insert name]

Thanks for shopping with us recently. 

Here at [company name] we take what you think to heart, and we’re always looking for ways to build on what we’ve got. If you have just a minute to spare, we’d love to hear what you thought about your recent purchase. 

>LEAVE A REVIEW< 

If you liked what you got, these might just be up your street too:

[Reel of relevant product names and images]

We look forward to hopefully seeing what you say soon.


Thanks,

[Company X] team

3 cross sell email templates that convert  |  Hue & Tone Creative


Opportunity #3: promotional pitch

Your cross-sell efforts don’t always have to piggyback onto another of your email activities. You can also send emails when you have a sale happening, you want to promote a new product, or offer a discount on a certain service. You can send cross-sell pitches whenever you want, just make sure you don’t bombard your database with emails — and be sure to keep the products or service offers relevant.

Here’s an example to steal some inspiration from:

Hi [insert name]

So, you’ve taken out our [insert service name] service, but have you ever considered our [insert service name] offering too?

If the answer’s yes then now’s the time to make your move, because we’re exclusively offering 15% off to existing customers!

By taking out our [insert service name]service, you’ll benefit from:

  • Benefit #1

  • Benefit #2

  • Benefit #3

  • Benefit #4

To claim your discount today, just use the code SUMMER2019 at checkout.

Thanks,

[Company X] team 


Hue & Tone: Email Design and Marketing

So, you’ve got the words, but do you have the design? Don’t worry if not, we can help you create kickass email templates that complement your content and encourage customers to re-convert. Interested? Then get in touch at (336) 365-8559 or hannah@hueandtonecreative.com.

4 event emails that’ll increase attendance rates

event emails that’ll increase attendance rates | Hue & Tone Creative

Organizing an event is no easy feat -- it’s time intensive, resource intensive, and financially intensive. So, if you’re investing your efforts into pulling an event together, you’ll want to make sure you’re squeezing every bit of benefit out of it as you can.

If your attendance levels aren’t as high as you’d hoped, hopefully, this four-stage email marketing plan will help you hit your event’s overarching key performance indicators (KPIs).

 

Phase #1: the invite

First things first, you need to pique peoples’ interest, and to do this, you need to feed them with the facts that will benefit them. What will they come away knowing that they don’t know now? How will this information benefit them? And what do you have to offer that others don’t? 

And, of course, as with any email, this all needs to be said in as few words as possible; easier said than done, we know.

 

The template 

Hi [insert name],

Do you want to build your business’ brand awareness? Attract more people to your site? Overtake your competitors? And increase that all-important profit margin?

Yes, yes, yes, and yes?

Then you NEED to come to our next event: [insert event name].

This event is being hosted by [insert speaker’s name] and he/she brings a whole load of knowledge to the table. He/she’s:

  • Reason #1 (e.g. number of years’ experience)

  • Reason #2 (e.g. qualifications)

  • Reason #3 (e.g. big brands they’ve helped)

Interested? Here are the details:

  • Date:XX/XX/XXXX

  • Time:XX.XX

  • Duration:XX hours

  • Location:XXXXXXXX

 

To secure your spot today, just RSVP to this email and let us know how many of you will be joining us.

Thanks,

[Company X] team


event emails that’ll increase attendance rates | Hue & Tone Creative

Phase #2: confirmation 

This one doesn’t need to be long at all, but don’t leave people guessing; let them know - right away - they’ve successfully signed up to your event. It’s a nice added touch, shows your professionalism, and saves them accidentally signing up twice.


The template

Hi [insert name],

Thanks for signing up for our [insert event name]event!

We’re really looking forward to meeting you there and we can’t wait for you to see what we’re all about. 

We’ll touch base with you again soon, but if you need anything from us between now and then, get in touch with our team at [insert number].

 

Thanks again,

 [Company X] team


Phase #3: Keep them keen 

Once you’ve got a bunch of people on board, let them know they’ve not slipped off your radar – and, as an added bonus, arm them with even more valuable information. We suggest sharing content like a blog article or guide that is relevant to the topic(s) covered in the event.

 

The template

Hi [insert name],

It’s only one week until our [insert event name]event - eek! We hope you’re as excited as we are for the big day.

To give you a flavor of what’s to come, we’ve put together a free guide on [insert event topic(s)]for you - just click hereto read it.

See you very soon!

Thanks,

[Company X] team


Phase #4: the reminder

The fourth and final stage of your pre-event build-up is your reminder. This one is important because, let’s be honest, everyone’s human and we all forget things now and then - especially at work when we’ve got to-do lists as long as our arm! So, give your attendee list a polite prod the day before. That’s how you can ensure your event is fresh on their mind.

 

The template

Hi [insert name],

We can’t wait to see you tomorrow!

To save you crawling through your emails, here’s all the info you need to get to the venue:

  • Location:XXXXXXXX

  • Time:XX.XX

  • Duration:XX hours

  • Directions:XXXXXXXXXXX

See you tomorrow, 

[Company X] team


Hue & Tone Creative: Let’s work together

If you need help with your email event marketing, presentation graphics, branding, business cards, or more, that’s exactly what we’re here for. Get in touch at (336) 365-8559 or hueandtonecreative.com to see what exactly we can do for you.

How to conduct A/B testing

Colleague #1:“Lets change the layout of this landing page.”

Colleague #2: “What’s the reason for the change?”

Colleague #1:“Just because. Maybe it’ll work better.”

 

How many times have you had or heard a conversation along these lines? It’s the marketing equivalent of shooting in the dark and hoping for the best. 

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Spoiler: there’s a better way to make big business decisions.

A/B testing, also sometimes referred to as ‘split testing’, is a type of experiment used by marketers to gauge which variation of a campaign works best. 

The concept itself has been around for a long time, but is particularly relevant in the worlds of email and web marketing. It’s an inexpensive and reliable method to really understand whatworks for the correct audience. 

When it comes to what you can test the possibilities are almost endless, but some common examples include:

  • Landing page copy

  • Call to actions (CTAs)

  • Email subject lines

  • Headlines

  • Product descriptions

  • Advertisement imagery and colors

  • Email sender names

  • Personalization options

How to conduct A/B Testing  |  Hue & Tone Creative

The benefits of A/B testing

How many times have you or a colleague made a decision based on instinct, a gut feeling, or best practice? It’s impossible to predict how people will react, and A/B testing will help you remove some of that guess work.

If done right, it can give you tangible insights that increase web traffic and conversions -- and decrease bounce rates and missed opportunities. 

If done wrong, inaccurate results can be extracted which can result in performance-damaging decisions being made. So, let’s make sure you get it right! 

How to get started 


1. Pick your variable

First things first, you need to pick which variable you want to test. It’s important to focus your efforts on only one element or change at a time, otherwise you won’t know which is responsible for your surge or slump in performance.

For example, if you were focusing on improving the conversion rate of an email and changed the color of your CTA and the template, how would you know which change was behind the results?

That doesn’t mean you can’t fiddle with various elements of a single campaign, it just means they can’t be measured concurrently. Sticking with the email example, you’d need to make your CTA change, analyze your results, take action accordingly, and then experiment with your template

2. Set your goals

Once you’ve settled on your variable, you need to set its primary goal. Let’s say your experimenting with the text on a landing page, your primary goal could be to either: 

  • Reduce the page’s bounce rate

  • Increase the average time spent on the page

  • Increase the page’s conversion rate

3. Create your variables

Next up, you need to create your two variations. Your control version is either what you already have (i.e. current webpage copy) or what you’d normally use (your standard email template, for example).

Your second variation - the ‘challenger’ - is the same asset, but with the isolated change you’re looking to test. For example, let’s pretend your testing if changing the color of your ‘Buy now’ button increases conversions.  

Your control version would be simply leaving the webpage unaltered, and your challenger version would involve using the exact same page, but changing the color of the button to X, Y or Z. It’s as simple as that.

 

4. Split your data

When it comes to splitting your data, it’s important to divvy it up equally - i.e. 50/50. The reason for this, is that it’s the quickest and most reliable way to get statistically significant results.

To make a decision on which variable is more effective, each has to be viewed the same amount of times. So, if you were to split your data 30/70 (with 30% going to your challenger version and 70% to the original), for example, it’d take much longer for your challenger to rack up the numbers needed to complete your experiment.

If you’re not sure where to start with this bit, here are some of the best rated A/B testing tools to help you:

5. Set your sample size

This one will vary depending on what you’re testing and which A/B testing tool you use. If you’re testing a webpage, for example, you might want to set yourself a target number of visitors to base your experiment on.

Or, if you’re measuring a social media ad, you might choose to set your campaign to run until each variation has earned 3,000 impressions, for example.

For help on how to determine your sample size, check out this guide.

 

6. Analyze your results

Last but not least, you need to take the time to carefully read and understand your results. During the analysis stage, it’s important to keep your primary goal in mind and not get distracted by other metrics.

By this, we mean if your main goal was to improve email conversions by changing your template, try not to get too caught up with things like open rate, click through rate (CTR), and bounce rate.

Important things to remember

Before you get going with your A/B tests, here are a few final points to bear in mind:

  • Run both your variations at the same time

  • Run your tests for the same amount of time

  • Only run one test at a time

  • Give your experiment enough time to produce meaningful results


Hue & Tone Creative: Your Marketing Partner

If you need help producing your A/B testing assets, you know where we are. To discuss your needs, goals and requirements, contact the team at (336) 365-8559 or hannah@hueandtonecreative.com.

4 free welcome email templates

According to Salesforce’s benchmark study, welcome emails (42%) are the third most popular type of email sent by businesses, trailing only to newsletters (66%) and promotional content (54%). Of the marketers who send them, three quarters rated them as highly effective.

But why are they so important, we hear you wonder? If done right, they engage new customers straight away by prompting recipients to start the next stage in their customer journey -- and they also provide a means for you to follow up on any value propositions you promised (a new customer discount, for example). 

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One last important thing to note before we dive right in with our templates, are these six golden rules: 

  1. Send your welcome email ASAP

  2. Remember to stamp your branding on it

  3. Include social links to encourage further engagement

  4. Track your email analytics and act on any concerning metrics

  5. Keep them short and to the point

  6. Only use personalization if you’re 100% confident your data is correct

Now, on to what you came for, the all-important templates to get you going…


Example 1: Product Purchase

Hi [insert name]

Thanks for choosing Company X for your Product Y needs - we’re so happy you chose us!

We’ve been delivering our goods to customers - like you - for X years now, and we can’t wait for you to see what all the fuss is about.

As our welcome gift to you, we’d like to offer you 15% off your next purchase with us. To claim your discount, simply enter the code WELCOME19 at checkout.

And if you want to keep up-to-date with our activity (including exciting giveaways!), don’t forget to follow us on FacebookTwitter and Instagram

Thanks again, 

[Company X] team


4 Free Welcome Email Templates  |  Hue & Tone Creative

Example 2: Service Sign-Up 

Hi [insert name],

Welcome to the team!

We’re delighted to have you on board and we can’t wait to start supporting you with our [insert service name].

The next steps are super simple:

  1. Your dedicated service manager will be in touch soon to talk you through the set-up process.

  2. Our Finance Team will invoice you on every [insert date] of the month.

  3. If you have any questions, our customer service team will be available on [insert phone number] between [insert hours and days].

It really is that easy. 

For regular updates, news, hints and tips off our experts, don’t forget to check into our blog every now and then, and if you’re feeling social, why not hit us up on FacebookLinkedIn or Instagram

Thanks again, 

[Company X] team


Example 3: Newsletter Sign-up

Hi [insert name],

Thank you for signing up to our monthly newsletter.

It’ll land in your inbox on the second Tuesday of every month, and it’ll be brimming with useful tips, guides, videos, resources, and more.

If, at any point, you have any feedback on our newsletters, we’d love to know what you think at [insert email address].

To hear more from us, head over to our social profiles and give us a follow:

[Social media icons]

Thanks again,

[Company X] team


Example 4: Event Registration

Hi [insert name],

Congratulations, you’ve successfully signed up to our [insert event name] event - we already can’t wait for you to join us on the big day!

Just so you have them handy, here are the details:  

  • Date:

  • Time:

  • Location: 

Don’t worry, we’ll send a reminder email over a few days before, just to be safe. 

If you have any questions between now and then, you can reach the team on [insert number] or [insert email address].

And so the countdown begins!

See you soon,

[Company X] team


Hue & Tone Creative: Marketing in Greensboro and Beyond

Need a hand writing or designing your very own welcome email? Then look no further - we’ve got you covered. To discuss our email services and more, contact us on (336) 365-8559 or hannah@hueandtonecreative.com.

6 reasons to send a company newsletter

“For years, in large part thanks to the newsletter I think, I’ve never had trouble attracting new clients and the right kinds of clients. People will read my newsletter and be able to tell if I’m the right person for the project before they even call me.”

Tom Ahern, Small Business Owner


6 reasons to send a company newsletter  |  Hue & Tone Creative

Sold already? 

Newsletters can, and should be, a staple lead-generating part of your marketing activity. They add credibility. They add value. And, most importantly, they add revenue to your books.

In fact, you could say the proof’s already in the pudding. According to research conducted by the Content Marketing Institute, 83% of B2B marketers already send out email newsletters. And let’s be honest, the majority of organizations wouldn’t be willingly pouring their time and resources into them if the investment wasn’t worthwhile…right? 

Whether you’re already sending newsletters or are new to the scene, here’s a reminder of their six core benefits:

 

1. Constant communication

Sending a regular newsletter to prospective, current and past customers (providing they’ve asked for it, of course) opens up a non-invasive, continual line of communication. It might be one-sided, but it enables you to keep talking to your target market in a way that doesn’t leave them feeling bombarded. 



2. Gentle reminders

Whether you opt to send your newsletter weekly, biweekly, monthly or biannually, it serves as a reminder of your business to the recipients and ensures your name remains at the forefront of their mind. The benefit to you? It means they’re morelikely to turn to you when they’re in need of your product or service.

3. Add value

If your newsletter is packed with genuinely useful hints, tips, guides and videos, you’ll be giving something back to people for free - and they’ll appreciate that. But (and this is a big but) you’ll only reap the rewards of this if your newsletter content’s rich and relevant, which is where we can’t stress the importance of quality content enough. 

 

4. Increase sales

If you plan and pick your content smartly, your newsletter could help build your business’ bottom line. By using it as a platform to subtly sell as well as educate and inform, you can give both prospects and existing customers a polite nudge in the direction of a new sale.

For example, if you’re a social media management company and, say, 30% of your customers have only signed up for your Facebook services, why not include an article in their newsletter around the benefits of your Instagram and/or LinkedIn expertise? If not immediately, it could spark a sale down the line.

6 reasons to send a company newsletter  |  Hue & Tone Creative


5. Bolster your social following

More social media followers = more engagement = more reach. It’s as simple as that. As an added bonus, several studies indicate social signals can contribute to how search engines rank pages, so it could aid your SEO efforts too.

To maximize the benefits of this one, just make sure you remember to include links to all your profiles and in a place where they’re easily seen. 


6. Make your content go further 

If you’re investing time, money and resource into producing great content, it just makes business sense to make it go further, right? And your newsletter’s certainly one extra outlet for that. 


Now we’re not suggesting you start churning out generic content and pushing it out through every medium just for the sake of it. It’s important to tailor your content to each platform, audience and end goal -- but if you’ve got a bank of dormant articles, why not tweak and recycle them to boost their value and reach? 


Hue & Tone: all things creative marketing

If you’re sold but just don’t know where to start, we can help you with everything from your content and layout to design and social media. To get the wheels in motion, get in touch with the team at (336) 365-8559 or hannah@hueandtonecreative.com

4 types of emails you need to be sending

Want to learn more about our favorite email marketing platform? Check out this post.

Email marketing can help you engage new customers – in addition to helping you sell your products; email marketing will help you enhance your brand awareness and build trust with new prospects. Once you’ve engaged a customer, it can even help you build brand loyalty.

For businesses of any size, email marketing is a no brainer. If you have a small marketing budget, it’s an easy way to connect with a lot of customers at once. In addition to being low investment, it drives traffic to your website and it’s the channel most customer prefer. 

As your company grows you can also scale your email marketing efforts – making it a useful tool no matter what stage of growth your business is at. 

4 types of emails you need to be sending  |  Hue & Tone Creative


One study from Marketing Sherpa reports that 72% of consumers prefer to receive promotional messages through email (source).


You can send a wide variety of different emails to your marketing list, but if you’re just getting started with email marketing, there’s a few types of emails we suggest you start with. These four types are all great to engage both new customers and old leads. 


1. Welcome email

This is your first chance to get your newfound relationship off on the right foot. Your welcome email should include key components like:

  • A thank you message for choosing your brand

  • Links to your social media channels to encourage additional engagement

  • A discount or deal that’s exclusive to new customers (this not only demonstrate a token of appreciation, but it will give them a nudge to browse your products or services again)

As with any type of email, your welcome email should be kept short and sweet to ensure the recipient isn’t overwhelmed with information. We suggest sending this initial email within 48 hours of signing up or making a purchase - the sooner the better though. Often, people will actively check for your name in their inbox after a sale’s been processed, so any later can look a little lazy!


2. Regular newsletters

Newsletters are an excellent way to naturally maintain contact with customers – it’s a great way to share useful information while also ensuring your brand remains at the forefront of their mind.

Your newsletter could include content like:

  • Blogs relevant to the product/service they took out

  • Company updates

  • Competitions/giveaways

  • Teasers: if you’ve got something new coming out

  • Testimonials: to reaffirm you’re a good brand to be with

Your newsletters should be consistent. Don’t send three in one month and then go silent for the next four. Decide how regular you want to start sending them - weekly, biweekly, monthly or quarterly. Try to stick to the same date and time too, that way people can start to expect (and hopefully look forward to) your updates.


3. Promote your products 

Existing customers present a potential gold mine of up-sell and cross-sell opportunities. If they’ve already purchased from you there’s a good chance they already enjoy your brand, so it’s a waste not to play on that.

It’s really important you don’t go overboard with these kind of emails though. If you do, you run the risk of recipients unsubscribing and losing all chances of reaching out to them. 

Your promotional emails should:

 a)     Be clearly targeted
b)     Focus on quality, rather than quantity
c)     Outline why this product is suited to them
d)     If possible, offer an additional incentive - i.e. a discount

4 types of emails you need to be sending  |  Hue & Tone Creative


4. Ask for a review

If you never ask there’s no chance you’ll get what you want, right? 

Reviews are key to your success. The majority of prospects will peruse your reviews before making their final decision, so the more high-quality testimonials you have to your name, the more chance you have of attaining new leads. 

For existing customers, reviews provide an open platform to air opinions, and show that you a) care what they think, and b) are looking to continually improve and evolve your offering for them.

 Don’t be too keen with your review request though. To make sure it’s meaningful, give the customer chance to actually use your product or service first. Equally though, make sure you don’t leave it too long, if you do, you might slip off their radar before you land in their inbox. We suggest waiting a minimum of about 2-3 weeks before prompting someone for a product review, but no more than 2 months. 


Hue & Tone Creative: Email Marketing in Greensboro, NC

Whether you need help building your overarching email strategy, putting words together, or branding your template, we’re your go to experts. To start or improve your email strategy today, get in touch with our team at (336) 365-8550 or hannah@hueandtonecreative.com.

How to write a subject line that gets clicks

The world of email marketing is remarkably noisy. According to research conducted by The Radicati Group, a Technology Market Research Firm, 235.6 billion emails are sent and received worldwide every single day, and that number is only set to increase. 

For you as a marketer, that means there’s an endless stream of emails - both business and personal - to compete with, making the appeal of your subject lines crucial to getting an open. 

If you’re struggling to see the click through rate your campaigns need to succeed, we’ve got a bank of ideas to help give them a boost. 

How to write a subject line that gets clicks | Hue & Tone Creative


1. Short and snappy for the win

Short and snappy is usually the name of the game when it comes to digital communication, and email marketing is no exception. You’ll want to use as few words as possible, while still communicating a cohesive idea or call to action. You’ve only got a finite amount of time to capture people’s attention and if your subject line is too long it’ll truncate. If you’re struggling to know when to stop, aim to keep it within 50 characters.

 

2. Make it personal

Include personal information -- like the recipient’s name or location -- in the subject line makes it feel unique and tailored to the recipient. It’s important to only do this if you’re certain your data is accurate -- if you refer to ‘John’ as ‘Mark’ in your subject line, there’s only one place your email is going: the trash.

 

3. Use simple language

People don’t tend to read carefully when they’re scanning their inbox. So, don’t make it difficult for them to skim and easily  understand the subject line. Use simple language that’s easy to understand and gives a clear indication as to what’s inside.

 

4. Make it actionable

The reason you’re sending an email in the first place is because you have a desired end goal in mind, so incorporate that goal into your leading line. For example, if the email’s promoting a special offer, instead of saying ‘Boots are now 20% off’, you should say ‘Flash Sale: Get 20% off boots today!’ 

Use active and action-oriented language to encourage clicks and promote a sense of urgency. 

 

5. Create a sense of urgency

If people think something’s about to expire or run out, they’re much more likely to act sooner rather than later. Adding something as simple as ‘ends soon,’ ‘act now,’ or ‘hurry’ to your subject line can help communicate this message.

That being said, it’s important not to overuse this tactic. If you make every email sound like an emergency, it’ll quickly lose its novelty and recipients will stop taking action. 

 

6. Use numbers

Numbers can help spark intrigue and are great for promoting things like listicles, events, statistics, or blog posts. For example:

  • 8 ways you can save money this summer

  • Join our 2,000 happy clients

  • 200 others are coming to our event – don’t miss out! 

 The use of numbers helps make your subject line stand out, set expectations, and get straight to the point.

 

7. Ask a question

Questions draw people in, stimulate interest, and get people curious about what you have to say. For example, if your email exists to promote an article on ‘7 common subject line mistakes’, you could send it with subject line questions like: 

  • Are you making these subject line mistakes?

  • How successful are your emails?

  • Do you know where your subject lines are going wrong?
     

8. Dare to be different

If you don’t want to get lost in a sea of sameness, don’t fall into the trap of being the same. Be bold with your subject lines and don’t be afraid of injecting a bit of humor, sarcasm, or strangeness into them. 


Hue & Tone Creative: Email Marketing for the Triad

These eight tips are just the tip of the iceberg! We’ll get email marketing off your to do list and give you the hands on help you need for a successful conversion rate. Let’s chat about it: 336-365-8559 or hannah@hueandtonecreative.com.

Why you should use Eventbrite

Planning an event can sound like a fun little project… until you realize how many little decisions need your attention. Even after you’ve worked out the details for a lot of the not-so-fun things (like port-a-potties, silverware, and parking) you’re stuck with the task of marketing your event.

While there’s no shortcut for a well developed theme, eye-catching graphics, or a solid marketing strategy there is one really big tool that can help streamline your ticketing + marketing process. When it comes to event marketing, Eventbrite takes the guesswork out of seating, ticketing, and promoting.

Eventbrite allows you to seamlessly create invitations, sell tickets, plan seating, and advertise all in one place.
 

A few of favorite features:

EventKingdom specializes in personalized digital and paper cards. Their variety of styles fits both traditional and trendy aesthetics. 

Custom designed invitations: If you want to take your invitations beyond the simple Eventbrite page you can choose from several customizable invitation templates, or install the EventKingdom plugin to create even fancier invites.

Reserved Seating: Selling tickets for an auditorium, runway, gala, or seated event space? Eventbrite’s reserved seating feature allows your guests to select their exact seats using a simple + customizable map interface.

Facebook Integration: Want to create a Facebook event to publicize your event? Just hit the “publish to Facebook” button on Eventbrite to automatically create an event page (without the hassle of reentering all of the event details on Facebook). Anyone who visits the page can easily see the details of the event, and will be pushed over to your Eventbrite to purchase tickets.


You can also publicize your event on your company’s website, Twitter, or Instagram with Eventbrite’s widget tool. View the full list of plugins HERE


Manage Attendees: Look up customer information, issue refunds, and print out guest lists using the manage attendees feature. It’s also the perfect way to communicate with customers, or send personalized emails to VIP Guests. 

Analytics: In-depth reporting and analytics tools allows you to monitor website traffic, see how many tickets you’re selling, and better understand where to focus your marketing efforts.

Organizer App: Perfect for last minute hiccups this free IOS and Android App allows you to sell tickets at the door, scan barcodes, print out name badges, and look up customer ticket information. 

Although we love using Eventbrite, there are other great alternatives:

So, how much does Eventbrite cost?

There’s no cost if your event is free, however if you’re selling tickets, Eventbrite charges 2.5% of the ticket price, .99 a ticket, and a 3% processing fee.

Eventbrite occasionally offers special promotions to new organizers as well as discounted rates for nonprofits. If your using Eventbrite for a high-end event it’s good to know that the service fee is capped at $19.95.

 

Still not sold on Eventbrite? Even though it’s one of our personal favorite tools, it’s not the be-all and end-all site to magically make your event a success. No matter what tool you choose to promote your event, be sure to stay organized, stay calm, and be prepared for the unexpected! 

Have you used Eventbrite? What’s your experience with it (or another event service) been like? Tell us in the comments!