Simply getting your business on Facebook doesn’t guarantee any kind of social media success. To really reach people and build a following you’ll need a top-notch profile that will grab attention and pull customers in… but how do you make that happen?
Keeping up with Facebook’s latest features can feel like a full time job. But no matter how many features are available, there’s a few elements you should never ignore.
We’ve put together our 7 essentials for a killer Facebook page that will take your page from bland to BAM!
1. Fill out the basics
Before you get focused on the visuals, make sure that all of your business information has been filled out correctly. This means making sure your address, hours, web link, and business description are all filled out properly.
2. Simple + strong profile picture
Keep it simple when uploading your profile picture – stick to your logo or a professional headshot. Make sure your image is properly formatted (square) and is high resolution. Nothing makes a worse impression than a blurry image!
3. A distinctive cover photo
When it comes to choosing your cover photo, make sure that your image enhances your profile picture without distracting from it. Your cover photo should show off your products, relate to your services, or communicate your company’s values/mission.
A properly sized cover photo will be formatted to 820px X 312px for desktop or 640px X 360px for mobile.
Can’t communicate everything in one photo? You can also play around with a video cover photo!
4. Direct Your Visitors
You can enhance your Facebook page by selecting a Call to Action (CTA) button to go at the top of your page (it overlays over your cover photo). You can select one of 7 options that will take your customers to the landing page of your choice. The button options are:
- Buy Now
- Shop Now
- Sign Up
- Call Now
- Contact Us
- Send Message
- Send Email
5. Gather Reviews
Make it a regular part of your customer interactions to ask for Facebook and Google Business reviews. Send a follow-up note to happy customers, put a link on receipts, or offer discounts for people who leave you a review!
Collecting a lot of positive reviews can provide credibility to a new page – and they’re a great way to distinguish yourself in a crowded market!
6. Set up an auto reply message
56% of shoppers prefer using Facebook Messenger over calling a customer service number when they have an issue. Set up an autoreply message for your page so that people who reach out will get an immediate reply!
But, you ask, what should it say? We suggest using autoreply to set expectations for when you’ll get back to your computer, letting people know where to view FAQ, or to provide alternate ways of getting in touch.
It’s impossible to be monitoring your page messages around the clock, but having an informative autoreply message will ensure customers feel like they’re getting top notch service…whether you’re available or not!
7. Keep your timeline fresh