Type/Fonts

Typography for beginners

Typography for Beginners  |  Hue & Tone Creative

Some web pages and brochures good… and some look terribly unprofessional. If you’re new to graphic design or typesetting it can be hard to determine what makes someone’s branding look good or bad.  

If you’re a beginner – or you’re attempting to brand your own business -- there’s a number of type rules you can follow to give brand a polished look. Following these simple rules will help even the most amateur designer get their webpages and print assets in tip top shape!

 

1. Less is more when it comes to typeface

If you’re looking for some font pairing inspiration, head over to these two posts about pairing fonts on Squarespace (here and here). 

Choosing the right typeface is key. Get it right, and you’ll set yourself up for stylish, simple and easy-to-read assets. But get it wrong, and you’ll end up with illegible, cluttered and unappealing pages. 

Simple fonts should be used for main body copy, and decorative typefaces should be used sparingly for things like subheadings.

The golden rule in the design world is to stick to a maximum of three fonts in any given piece of artwork - whether that is a website page, social media banner, or hardcopy flyer. However, whittling your fonts down to two can sometimes be even better. 

If you stick to just one or two fonts, you can use varying weights to create a more refined look. 


2. Use a sensible hierarchical structure

Following a logical hierarchy helps to give your site’s pages a clear flow and effortlessly guides readers through the structure of the website. Let’s compare and contrast two examples to give you a better idea of what we mean: 

Good content formatting.png

Exhibit A is a bad example. The website’s name, navigation bar, subheadings, and main body copy are all the same font size. Now there are two issues with that – first, it gives readers no visual indication where they should start reading or what’s most important to look at. Secondly, it makes it really difficult for the reader to skim through the copy.
 

Now, let’s contrast an example of a solid hierarchical structure. The page’s title, navigation bar, subheadings and copy are clearly defined with varying font points, making it much easier on the viewer’s eye.


3. Be creative with contrast

Typography for Beginners  |  Hue & Tone Creative

Being creative is part of being a designer. Now we know we said earlier you should stick to two to three font combinations per project, but that doesn’t mean you can’t mix up your styling by playing around with things like the font’s size, weight, color and style.

Whether you emphasize a key word with italics, change the color of a subead to something more bold, or bump up a term in your tagline to a size that’s more eye-catching, there are endless ways to create contrast within your copy.


4. Keep your alignment neat and tidy

Alignment applies to all your on-page elements - like body text, titles, logos, images, and menu bars. When it comes to alignment, everything should be connected in one way or another. For example, you might want your logo to align with your main navigation bar, your body copy to align with your page’s title, and your images to align with your body copy.

Well thought-out alignment will help prevent your page from becoming disjointed and ensure all your assets create well-measured sizes and distances between each other.


5. Don’t be a stranger to whitespace

Don’t fall into the trap of thinking you need to fill everynook and cranny on your page. Creating whitespace around your words can be incredibly powerful, can help draw attention to text, and will aid you in achieving a simple and trendy look. 


6. Choose your colors carefully

Last but not least is your color choice. The right colors can make or break the look and readability of your copy – there’s nothing worse than colors that make your words a strain to read.

When it comes to color, there are three key components: 

  • Hue - the shade of the color

  • Saturation - the brilliance of the color

  • Value - the lightness or darkness of the color

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When it comes to choosing your colors, the aim of the game is to make your text as easy as possible to read. It’s as simple as that.


Hue & Tone Creative: Let’s work together

Feeling overwhelmed with information? If you’re not a designer, knowing and deciding what does and doesn’t work is easier said than done. If you need a hand with your typesetting - or any other area of design, get in touch with our team today at (336) 365-8559.

Our Favorites: More Great Free Fonts to Download

Finding the perfect font is no easy feat. For starters, there’s an unfathomable number of options to choose from. Even once you select a font, there’s a ton of variables that can interfere with what does and doesn’t work - Do you need the font for print or digital? Are you designing something colorful or monochromatic? Are you laying the font over an image or putting it on a blank background? The the list of potential factors goes on and on!

What’s worse, is that many popular fonts require purchasing a license — one that can often be quite pricey. We’ve already compiled lists of our favorite Adobe Typekit fonts (free if you have an Adobe CC license) and our favorite Google Fonts. But if none of those are speaking to you, we’ve pulled together another list of ten great free and easy to download fonts.


1. Hansief

Hansief is a simple and bold typeface offering a unique vintage feel. It comes with two styles - regular and rough - enabling it to easily adapt to a range of design settings. Download here.


2. Tuesday Night

For those pieces that need an elegant, classy and handcrafted touch, look no further than Tuesday Night. Download here.


3. Mr Grieves

 If you’re after something with a bit of texture, then Mr Grieves has you covered. It’s rough, ready, and raring to grab your audience’s eye. Download here.


4. Bosk 

A handmade brush font by nature, Bosk lends itself very well to artwork in need of that personal and custom feel. Better yet, it’s multilingual and comes with more than 400 characters, so you won’t struggle for choice. Download here.


5. Oraqle Script

Talking of choice, enter Oraqle Script. It’s got uppercase, lowecase, numerals, punctuation and multilingual characters, and also includes things like ligatures, stylistic alternate characters and swashes. Modern, striking and full of texture, it ticks all the boxes. Download here.


6. THE BOLD FONT

 If there’s one thing The Bold Font absolutely oozes, it’s trendiness. It’s streamlined and ideal for anything from logos and packaging to social posts and on-page headings. Download here.


7. Nikoleta

Simple, slim, refined and commanding, Nikoleta is good to go for things like posters, headlines and online ads. Download here.


8. Old Growth

Inspired by the old growth forests of the west coast, Old Growth is fairly new which opens up the door to testing something relatively untried and really standing out. In the words of the creator, it’s perfect for branding, quotes, headlines and more. Download here.


9. Buffalo

Now this one’s definitely different, but different is by no means bad. While we wouldn’t suggest overusing this one, we think it’s the perfect pick for key headlines and accents. Download here.


10. Bodoni XT

For those after more of a classic feel, Bodoni XT offers the right balance between traditional and on-trend. It’s also readable, making it a good fit for longer chunks of text. Download here.


Hue & Tone Creative: YOUR Graphic Design PARTNER

Whether it’s a complete overhaul of your branding, a one-off social media ad, an eye-catching business card, or a logo refresh, we’ve got the expertise you need to make your branding pop. Contact us at (336) 365-8559 or hannah@hueandtonecreative.com to see how we can start working together.

The essentials: must have marketing assets for new businesses

Get your new business of to the best start possible with the right marketing materials! 

Get your new business of to the best start possible with the right marketing materials! 

So, you’ve decided to start a business. You know you need the basics like a logo and business cards – but what other marketing assets should you make a priority?

Marketing materials can encompass everything from websites and letterheads to social media graphics and promotional videos. If you’re just starting out in the small business world, chances are your budget is probably a little tight – but skimping when you start up can mean unnecessary spending down the road.

Think about it: you pick the first business name you think up and print up a bunch of business cards, letterheads, and pens. A few weeks later, you’re hearing from your customers that they can’t remember your business name. Now you’ve confused people, still have to pay for proper branding, and you’ve got to pay to reprint materials you could have gotten right from the start. 

The good news is that we’re here to tell you what you need it, why you need it, when you need it, and how you get it. We hope this run down of essential marketing materials helps empower you when you’re hiring a graphic designer or marketing agency.

Here’s what you need to successfully get your business off the ground:
 

1. Brand Values

Because no physical products come out of this stage of the branding process, it’s often rushed or disregarded – but this is one of the most important stages, and it will influence everything you do from here on out. Your brand values are the set of principles that will dictate every aspect of your business, including the look, messaging, and customer service approach.

Here’s what you’ll want to define:

  • Values: what does your business stand for?
  • Objectives: where do you want to be in 1, 5, or 10 year’s time?
  • Customer personas: who are your talking to and what do they care about?
  • Tone of voice: how will you talk to your customers? And why?
  • Proposition: what will you do for your customers? And how will you benefit them?
  • Tagline/mission statement: how can your brand’s essence be summed up into as few words as possible?

Taking the time to properly develop your brand values will allow you to properly train your workforce and will help you communicate your brand to third parties. We suggest asking your marketing team for a brand book or set of written guidelines that you could hand off to an outside team.

The essentials: Must have marketing assets for new businesses  |  Hue & Tone Creative


2. Brand Identity

Now it’s time to develop the look and feel of your brand. This is where you’ll work with a designer to create a logo and everything that goes with it. You’ll want to come out of this stage with:

  • Primary logo: as well as any alternative logo formats you might need for packaging, online use, or small sizes
  • Logo usage guidelines: what is the smallest size your primary logo should be printed? What do you do when you can only print your color in one logo? Make sure your designer provides you with guidelines for every situation you might encounter.
  • Font palette: what fonts are you going to use on print, web, and in Microsoft Office?
  • Color Palette: what primary and secondary colors will complement your look, logo ad tone?
  • Graphic elements: anything needed to complete your print and web designs.
  • Sample usage: make sure your designer provides examples of how all these elements will come together to create your signature look. 

 

3. Build a winning website

We talk a lot about the importance of a well designed and properly optimized website, so we won’t waste a lot of space here talking through why you need one. Instead, we’ll run through a few key considerations when it comes to building it:

  • Get to the point: you’ve got a limited time to capture visitors’ attention, so get your message across clearly and effectively on every page.
  • Contemporary: outdated websites make your brand look instantly aged and untrustworthy. Take the time to get your website looking slick, and outsource it to a specialist if you need to.
  • Architecture: once you start adding menus and pages, they can be a right pain to change down the line. To make sure you’ve got a great user experience from the outset, map out your site’s architecture before you start building it.
  • Search engine optimization (SEO): with a reputation for being the cheapest marketing method around, it’s crucial that you build and write your website with SEO at the forefront of your mind.
  • Contact: make your call to actions and contact information crystal clear.
  • Host: choose a content management system that’s reliable. Personally, we would recommend Squarespace – here’s why.
  • Domain: be sure to match your domain name to your business’ name.
     

4. Social media

Did you know, 70% of the US population have at least one social media profile? That’s a whole lot of potential customers to capture.

We suggest selecting just 2-3 platforms to get started on – especially if you’re handling your social media in house. To effectively leverage social media, there’s a few things you’ll need to do:

  • Only use high resolution profile and background images (pixilated pictures make you look untrustworthy and out of touch)
  • Write a succinct and enticing bio
  • Link back to your website
  • Include contact details
  • Keep an eye on your inbox/direct messages
  • Commit to regularly posting
  • Reply to those who engage with you
  • Interact with relevant people and/or profiles

Maintaining social media should be a daily job – if it’s not, you’re not doing it right. We suggest creating a content calendar to stay organized. And, make sure you have a set of templates on hand to save time when you need to create a quick Facebook graphic. 

5. Blogs

Investing in content marketing comes with endless benefits. A well maintained blog boosts your SEO efforts, helps you build backlinks and brand awareness, generates leads, adds brand value, and ups engagement.

Just remember the golden rule: the content you’re publishing must be quality. Churning out subpar articles won’t get you far -- if it even gets you anywhere. Here are a few general post types to get you going:

  • Videos
  • Infographics
  • Webinars
  • Tutorials
  • Whitepapers
  • Presentations
  • ‘How to’ guides
  • Buzzfeed-style listicles

With good content, you need good images. If you’re not in the position to fork out money for sites like iStock and Shutterstock, consider Unsplash, Pixabay and Pexels for good, free alternatives. 
 

The essentials: Must have marketing assets for new businesses  |  Hue & Tone Creative

6. Templates

Next up is templates. The extent of this list will vary depending on the nature of your business, but below is an idea of the types of templates we suggest you think about:

  • Email campaigns - sales, welcome, thank you, updates, or otherwise
  • Newsletters
  • Direct mail
  • Job descriptions
  • Email signatures
  • Powerpoint presentations 
  • Social media graphics
  • Letterhead/memos

Your logo should feature on each and every one of them -- which is why it’s important to have a logo that sits well in different settings, and your brand’s look, feel and tone should be encapsulated too. Remember though, your templates don’t need to be uniform to be consistent.

7. Print collateral

We’ve been carrying on about online a lot -- and rightly so! -- but don’t forget about good old offline advertising. Depending on your industry, things like physical brochures and business cards can be an important asset.

If you’re investing in printed materials, remember to:

  • Do your research: spending a bit of time selecting a quality printer.
  • Don’t compromise: poor quality paper reflects badly on your business.
  • Don’t rush: if there’s a proofreading mistake that’s your fault there’s no going back -- without throwing money down the drain.
  • Keep it consistent: print materials still needs to mirror your online presence.
  • Think of the bigger picture: think about how you can make print materials evergreen so that you don’t have to reprint regularly. Consider what really needs a date and what could go without one.
  • Get the right amount of copies: you can easily order more, so don’t go print crazy and order 1000s of copies unless you’re absolutely certain they’ll be used. But, you usually get a discount the more you order, so don’t be afraid to print some extras.

Need a little help?

Getting all your marketing assets together can feel really daunting -- I know, I’ve been there! But here at Hue & Tone Creative, there’s a lot we can help you with. From logo design and letterhead to web design and social media management, get in touch to see how we can support your business’ success. 

7 (more!) Squarespace font pairings

There’s no denying that deciding which fonts work well together can be (to put it bluntly) an absolute nightmare - but the benefits of fiddling around far outweigh the pain of getting there.

Finding the perfect font pairing can make a massive difference to the look and feel of your website. It changes the way the words on screen gel with your design. It alters the way visitors scan over your copy. And it can impact the overall tone you give off. So it really is key that you hit the nail on the head.

We’ve already shared 7 Squarespace font pairings and, back due to popular demand, now we’re here to give you seven more!

7 (more!) Squarespace font pairings  |  Hue & Tone Creative

Trebuchet MS + Adobe Garamond Pro

Trebuchet’s instantly easy-to-read style coupled with Adobe’s slightly old school slant effortlessly keeps pages engaging.


7 (more!) Squarespace font pairings  |  Hue & Tone Creative

Source Sans Pro + Raleway

Source Sans in simple and sleek -- pair it with Raleway and you’ve got yourself a modern combo!


Artboard 5@2x-8.png

Alfa Slab One + Titillium Web

This font combination isn't for everyone, but Alfa Slab’s bold presence coupled with Titillium’s techno vibe provides a structured, forward-looking style. 


7 (more!) Squarespace font pairings  |  Hue & Tone Creative

Playfair Display SC + Livory

Get straight to the point with Livory's imposing page presence and Playfair's easy-on-the-eye curls.


7 (more!) Squarespace font pairings  |  Hue & Tone Creative

Acier Bat Text Solid + Sanchez

What happens when you combine sharp points and straight edges? This. It’s different, but who said different’s bad?


7 (more!) Squarespace font pairings  |  Hue & Tone Creative

Adrianna + Work Sans

Both wide in style, Adrianna and Work Sans provide a really easy-to-read package.


7 (more!) Squarespace font pairings  |  Hue & Tone Creative

TextBook New + Tondo Signage

Tondo’s stocky style makes it unideal for chunky blocks of text, but paired with TextBook New it’s ideal for shorter snippets that need snippets that need to catch the reader’s eye.


BRANDING + WEB SERVICES IN GREENSBORO: HUE & TONE

Looking for a web designer in Greensboro, Winston Salem or the surrounding areas? Hue & Tone is a creative graphic design agency specializing in logo design, web design, social media management, and more. Give us a call if you’re interested in a custom, branded website that truly tells your story.

What does Branding really mean?

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When the term branding enters a conversation, the word logo usually isn’t far behind. The words have become almost synonymous. Of course, branding is more than the creation of a company’s logo. So, what does branding really mean?

 

The Definition:

The term changes definitions depending upon whom you consult. For discussion’s sake, we’ll use the Business Dictionary’s version which states “[branding is] the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.” Branding is the personality of a commodity. It’s the feelings and expectations that are connected to goods, services and even people based on lived experience and marketing efforts.

 

The Purpose & Importance:

Businesses use branding for numerous reasons including attracting new customers, securing loyalties, that result in repeat and longtime patrons, and to differentiate themselves from competitors.   

If a business is able to accomplish the above list, it’s safe to assume that it’s at least competitive. With effective branding, it may even be positioned well enough to charge more than market rivals. This increase in value is based largely on consumer perception and is referred to as brand equity. Judging a book, product or service by its metaphoric cover can be extremely advantageous for a company when public opinion is favorable.

 

How it’s Done:

Going back to our working definition that branding is the process involved in creating a unique name and image for a product, person, or service, keep in mind that there are aspects of this cultivation which are entirely controllable. These include, but aren’t limited to, logos, color schemes, public statements, written communications, social media, packaging, websites, and advertisements. Marketing, public relations, and design firms spend their time becoming masters in these areas, so you may consider using a professional here. So often, companies with quality commodities and excellent reputations find themselves in with injured brands do to ill-advised marketing moves.

 

The Fairy and Cautionary Tales:

Most people are familiar with the controversial Pepsi campaign starring Kendall Jenner. During a time where clashes between Human Rights protestors and police were constantly in the media and the topic of much debate, Pepsi wanted to weigh in with a message of collaboration. Unfortunately, concerns of police brutality and violent discord were seemingly solved by Jenner handing an officer an ice-cold Pepsi. People were outraged for many reasons. Some felt Pepsi had made too light of serious matters, others railed against Pepsi using a national crisis as a means to sell more soda. Pepsi soon pulled the ad, apologized, and certainly learned from the branding debacle. The lesson here may be to align your brand with matters in the proximity of one’s wheelhouse.

Contrarily, one can take a devastating and embarrassing event like infidelity and use it to boost a brand. Beyoncé, upon discovering her famous husband was allegedly unfaithful, created an album cathartically working through her personal issues. Lemonade went on to become the highest-selling individual album of 2016 globally, according to the International Federation of the Phonographic Industry. The admission helped Beyoncé’s brand by reinforcing her image as a smart and incredibly powerful female force.

 

Questions to ask Yourself:

  • What message do you want your product or service to convey in the public’s mind?
  • What distinguishes your product or service from anything or anyone else on the market?
  • Are you consistently stacking up to public expectation?
  • In what ways (beyond performance) can you demonstrate that you are what you say you are?
  • Are you choosing marketing opportunities and strategies that align with your current brand identity?
     

These questions focus not only on what businesses say and do, but also on how people respond to those messages. In this way, branding is quite interactive. It’s not a business cultivating images of self that customers credulously accept, but a continuous dialogue between consumers and companies.


MARKETING & GRAPHIC DESIGN IN GREENSBORO

Starting a new business? Don’t dive in without a little help from the creative experts. From business card design and logos, to social media marketing, Hue & Tone Creative can help you connect with your customers and creating a lasting impression. 

Must download free Google Fonts

Must Download Free Google Fonts  |  Hue & Tone Creative

Whether you’re designing a resumé for the job of your dreams, sending out invitations to a gala, or creating a sleek new business card, using the right fonts will help you grab someone's attention and accurately communicate your brand.
 

Google Fonts has 847 fonts to sort through, so we’ve rounded up some favorites for you to browse. And remember, all of these fonts are free and open source, so there’s no need to worry about potential licensing hiccups. You’re free to use the fonts for any project, whether it’s a personal blog or a commercial campaign.

 

Sans Serif

You can never have too many sans serif font options. These versatile fonts are great for logos, headlines, and graphics. 

 

Serif

Give Times New Roman a break and swap it for something more modern.

 

Slab Serif

Looking for a typeface that packs a punch? Try a slab serif.

 Want even more fonts? Keep the downloading going by syncing some of our favorites from Adobe Typekit.


Professional Creative Services in Greensboro, NC

Don’t have an eye for design? We can give your brand the creative touch it needs. From email campaigns and logos to everything else in between, Hue & Tone Creative can help your brand stand out.

The Optimal Font Size for Web, MailChimp, and Mobile

Earlier this month, Twitter rolled out a new font. Unfortunately, not everyone was a fan

Twitter’s switch from Helvetica Neue, to Segue left users complaining that the slender new font was hard to read and caused way too much eye-strain.

Like Twitter, most businesses are bound to make mistakes when it comes to using the right fonts and sizes. Instead of fumbling through and learning from trial and error, do yourself a favor by learning a few of the best font-size secrets. 

Artboard 3test.png

Websites

Whether you’re designing an online shop, portfolio, or blog, it’s crucial that your fonts look clean, appealing, and easy to read.

For best readability, we recommend that you keep your headers and buttons between 30-32 pts and sub headers between 18-26 pts. Body text usually looks best when it’s between 12-16 pts. 

 

The Optimal Font Size for Web, MailChimp, and Mobile  |  Hue & Tone Creative
Looking to compare email marketing platforms? Here’s a rundown on a few of our favorites. 

MailChimp

Email marketing isn’t going away anytime soon. In fact, email is 40 times more successful at bringing in leads than Twitter or Facebook.

One of our personal email marketing tools, MailChimp, recommends that you keep your body text between 14-16 pts. 16 is best for short emails between 2-3 sentences, while 14 pts us better for more lengthy emails.

 

The Optimal Font Size for Web, MailChimp, and Mobile  |  Hue & Tone Creative

Mobile

According to MailChimp, it’s best to stick to the “one eyeball, one thumb, and arm’s length” rule when it comes to font sizes. Basically, your viewers should be able to see and scroll through the entire email with ease and clarity. 

With this guide in mind, your body fonts should be between 12-16 pts and your links, CTA, and buttons should be between 34-36 pts.

 

One last note…

When it comes to selecting fonts, the most important thing is to pick an easily readable font. When in doubt, go back to basics. If you stick to a plain serif or sans serif and use these size guidelines, you'll be on your way to finding the perfect typography for your next web project! 


Web & Blog Design in Greensboro, NC

Not seeing much traffic or engagement on your website? It’s probably time for an upgrade! From landing pages to business blogs, Hue & Tone Creative can help you create a site that matches your style and helps reel in leads. 

Must-have Adobe Typekit Fonts

If you use Adobe’s Creative Cloud suite, then you’re probably no stranger to Typekit. With over 1,000 options at your fingertips, choosing the right font can be a challenge.

At a loss for which fonts to use? We’ve rounded up a collection of our must-sync fonts.

 

Serif

These serifs give a sophisticated feel to resumes, business cards, and printed media. 

Slab Serif

Need a font that stands out? These bold slab serifs are perfect for headlines.

 
 

Sans Serif

We love these sleek sans serif fonts for blogs, websites, and everything in between.

 
 

Web & Graphic Design Services in Greensboro: Hue & Tone Creative

Does your brand need a Spring refresh? Hue & Tone Creative will help you update your look. From email campaigns and web design, to presentation graphics and business cards, we’re here to help you put your best foot forward. Contact us today to learn more about our creative services -- 336-365-8559.

7 Squarespace Font Pairings

7 Squarespace Font Pairings  |  Hue & Tone Creative

You see a Squarespace template, you love it, you start playing with the fonts... and suddenly you don't love it quite so much. No worries -- it happens to everyone!

Although it may be tempting to stick with the default settings of your template, taking the time to select the right fonts adds depth and personality to your site. With over 600 font options through Google and nearly 1,000 on Adobe Typekit, picking the perfect combo can feel almost impossible.

We're here to take the guesswork out of selecting the perfect Squarespace font combination - here's 7 suggestions to revive your favorite template: 

Merriweather + Roboto Condensed  |  Squarespace Font Pairings  |  Hue & Tone Creative

Merriweather & Roboto

This classic and modern mix of serif and sans serif fonts is perfect for any business. 


Skolar Sans + Domine  |  Squarespace Font Pairings  |  Hue & Tone Creative

Domine & Skolar Sans

Need a clean no-fuss combination? Domine and Skolar pairs nicely with strong graphics. 


Julius Sans One + Franklin Gothic  |  Squarespace Font Pairings  |  Hue & Tone Creative

Julius Sans One + Franklin Gothic

Franklin Gothic is classic, readable, and approachable -- but add Julius Sans One in and you've got an edgy clean feel.


Rift Soft + Vendetta  |  Squarespace Font Pairings  |  Hue & Tone Creative

Rift Soft & Vendetta

Looking for a sophisticated pairing for an upscale brand? The sleek style of Rift keeps Vendetta from feeling too stuffy. 


Essonnes + Futura  |  Squarespace Font Pairings  |  Hue & Tone Creative

Essones & Futura

This duo feel playful and approachable. We love this serif & sans serif mix for boutiques, portfolios, and blogs. 


Park Lane + Tenso  |  Squarespace Font Pairings  |  Hue & Tone Creative

Park Lane & Tenso

This crisp and versatile combo would work well for real estate, bistros, and trendy salons. 


Lust Script + Sofia Pro  |  Squarespace Font Pairings  |  Hue & Tone Creative

Lust Script + Sofia Pro

Feeling a little edgy? Mixing in Lust Script takes this font palette to the next level. 


branding + web services in greensboro: Hue & Tone

Looking for a web designer in Greensboro, Winston Salem or the surrounding areas? Hue & Tone is a creative graphic design agency specializing in logo design, web design, social media management, and more. Give us a call if you’re interested in a custom, branded website that truly tells your story.

Most Outdated Web Design Trends

Stop boring your visitors with bad web design...

Stop boring your visitors with bad web design...

Like chain wallets, spiked hair, and jelly shoes, many web design effects have come into fashion and then disappeared, never to be seen again. As design technology continues to develop, so do consumers’ opinions of what constitutes a strong, professional design aesthetic. Here are 7 outdated effects we’re happy to say goodbye to.

 

Drop Shadows

The drop shadow was one of the 90s’ most beloved Photoshop effects. With the click of a mouse, web designers could make big blocks of text appear “fancy” and defined. Unfortunately, when applied to a large area of text, drop shadows made websites uncomfortable to read and difficult to browse. Thankfully, designers have moved on to more minimal font-enhancing effects.

 

Outdated Fonts

Many fonts which were once very popular now serve as bright red flags that a website was created by someone with very little design experience. Comic Sans is widely recognized as one of the world’s worst fonts, as well as Papyrus, Curlz, and Bradley Hand. Even “normal” fonts such as Times New Roman or Arial can make a website appear unprofessional since, as Microsoft Word default fonts, they indicate “lazy” font selection.


Bevel, Emboss, and Gloss

Bevel and Emboss were once extremely popular Photoshop tools which could be used to create a stylish “3D” appearance. Flash-forward a few decades later, and the effect is now more cringeworthy than impressive. Bevel and emboss were supplanted by the “Gloss” effect, which was used to make web buttons imitate shiny plastic or glass. Nowadays, designers have mostly moved onto more subtle choices to create attractive buttons that beg to be clicked. 

 

Adobe Flash Intros

Once upon a time, Adobe Flash intro videos like this one were all the rage. Nowadays, however, such videos have become internet dinosaurs. Not only do visitors tend to find them irritating, Flash videos are not supported on most mobile devices and can even hurt a website’s search engine rankings.

 

Auto-Play ads/music

Auto-play, which has been described as “the most hated digital advertising tactic,” is not yet completely eradicated, but should be. Few things are more alarming than opening a new webpage and being assaulted with a loud advertisement or blast of music. Sadly, many companies still insist on treating their visitors’ ears with everything from loud sales pitches to soft jazz.

 

Lack of Mobile Optimization

The biggest mistake modern companies are making in terms of web design is lack of mobile optimization. With smartphones and other mobile devices quickly becoming the preferred method of internet access for the majority of consumers, it’s more important than ever for websites to be mobile-friendly. Google itself says that more Google searches are performed on mobile devices than on computers, so if your website isn’t legible when shrunk to fit a smaller screen, you’re missing out on a huge market opportunity.


Professional Greensboro Web Design Company

If your company website features any of the above trends, perhaps it’s time for an update. A professional graphic designer at Hue & Tone Creative can help create a visually pleasing, modern design that guides people to focus on your products and services, not the platform on which you offer them. If you’re interested in logo redesign, website design, or another creative branding service, give us a call today for a free website audit.