Canva’s an online design tool, and it’s used by millions of people around the world to help create professional-looking presentations, posters, social media images, menus and more. (You can preview their templates here).
While we whole heartedly believe that there’s no substitute for professional design, we know it’s not always in the budget for every company or every project. Canva is a good solution if you’re working on a tight budget or pinched for time.
In fact, we often set our non-profit or small business clients up with Canva templates so that they can enjoy branded templates without having to keep us on retainer. It may sound like bad business sense on our part – but we believe in supporting businesses of all sizes, with all different types of budgets.
If you’re not familiar with Canva, we’ve put together a few reasons it’s worth exploring:
1. It gives you inspiration
If you’re not a designer by trade, you’re probably stumped on where to begin when it comes to designing a graphic. Luckily, Canva is brimming with layouts for you to choose from, eliminating the need for a grand creative vision.
Not having to start with a blank page can save you invaluable time, spark ideas you might not have originally considered, and help you complete the project with a higher quality end result.
2. Professional looking pieces (for a fraction of the cost)
Because the layouts on Canva are put together by skilled designers, the overall look and feel of your projects will inevitably be more professional -- and in most instances for free!
Canva offers three pricing options, all of which are likely to prove more cost-effective than outsourcing the task to an agency. But remember, by forgoing the input of a designer by trade, you’ll be losing out on all their extra expertise, ideas, and drive (even if you are saving a dollar or two!), so consider the pros and cons carefully.
Canva for Work
Simple drag and drop editor
Collaborate, design and edit with your team
Teams with 30+ members
$12.95 per month
Contact for a quote
3. You don’t need to be an expert
There’s a plethora of design tools out there, and some are easier to use than others. Fortunately, Canva falls within the ‘easy to use’ category.
With hundreds of self-explanatory templates to choose from, simple drag and drop functionalities, and the option to access photos within the app, it’s super intuitive, so that even a novice can pick it up in no time.
4. Filled with features
We won’t bother to list them all for you (you can head over to the Canva site for that), but here’s a few of our favorite features:
- Pre-defined social media image sizes, so you can be sure your streams look super slick
- An option to set color palettes tailored to your business’ branding
- The ability to organize photo and project folders within the app so that you can access them from any device
- Advanced export options, including the capability to export your artwork as animated GIF
A word of warning
Canva is great – and we encourage you to test it out. But, we always push people to create consistency where possible. Whether this means using consistent colors or getting a designer to create custom elements to import is up to you. Just because Canva has endless options doesn’t mean you should use them all! Creating a cohesive look with your overall brand is important no matter what tools you use to get there.
Now, go get creating!
Hue & Tone Creative: Your non-profit marketing partner
While Canva’s a great design tool for a DIY projects, sometimes there's no substitute for a real design expert. That's where we come in. Whether it’s a letterhead, leaflet, social media banner, or flyer, we’ve got what it takes to take your visuals to the next level. Contact us today to learn more about our special non-profit rates!