Event Spotlight: Motown Memories

It's been a little while since we've spotlighted our work on the blog -- which makes it the perfect time to tell you a little about Motown Memories, a fundraising event to benefit Rise & Shine (if you haven't heard of Rise & Shine, check out this post). 

We've done a number of projects for them in the past -- including a colorful anniversary campaign -- but our latest project has a whole different feel. Rise & Shine was looking for an upbeat design that would fit in with the colors and style of the Motown era. 

We started by putting together a moodboard to make sure we were evoking the right feel.

Motown Memories  |  Hue & Town Creative

After the Rise & Shine team signed off on the moodboard, we dove right in and designed a coordinating poster and e-vite. Take a peak at our work below, or give them a call at 828-883-2295, ext. 15 to purchase tickets to the event. 

Motown Memories  |  Hue & Town Creative

Click to see the full e-blast!


If you live in the Brevard or Asheville area we encourage you to attend Motown Memories and see what Rise & Shine is all about!

Hue & Tone Creative: Non-profit Graphic Design

Is your non-profit looking to build a relationship with a marketing firm? We'll be more than your marketing team -- we'll be your community partner. Working together, we can create the social content, graphic design, and marketing plan to help you increase your local reach.

Client Spotlight: Little Toro Designs

When we were approached by Tawney Weir, the creative force behind Little Toro Designs, we were immediately inspired by her southwestern flair. This owner + maker + designer was looking for a place to not only showcase her product, but also Little Toro's modern desert aesthetic. 

As a business owner, there's nothing better than working with someone who is equally passionate about their craft. After our first short conversation, it was clear that Tawney's work was both inspired and sustained by the unique blend of cultures around her. 

Click the image to see the site live!

Click the image to see the site live!

Who Little Toro Is: Metalsmith jewelry handcrafted in Tucson, AZ. Inspired by the nature and culture of the southwestern desert.  

What They Needed: A clean + modern website that embodies Little Toro's desert chic style without distracting from the product. 

What We Delivered: A customized Squarespace site with e-commerce capabilities. By highlighting Little Toro's beautiful editorial photography (by Puspa Lohmeyer Photography) we were able to not only keep the product front and center, but also capture the essence of the brand.

The takeaway? When inspired editorial photography meets clean web design, e-commerce magic happens. 

If you feel like your website could use a refresh, get in touch -- we'd love to do a free assessment of your current website!

Spotlight: Favorite Design Blogs

Working for yourself is not the same as working by yourself -- it takes a ton of meaningful connections with smart, creative people to make it happen. I'm all about in-person connections, but blogging provides a powerful way to learn from people all over who are walking a road similar to yours. 

With that in mind, today I wanted to share a few of my favorite design blogs! check these out if you're looking for new bloggers to follow. And, while you're at it, let's be blog friends. Follow Hue & Tone on Bloglovin'

1. Braid Creative 

The ladies of Braid Creative -- who obviously nailed the search for a fabulous name -- share smart, easily applicable tips on branding, entrepreneurship, and all things creative. 

Favorite Post: When Everyone is Doing the Same Thing

2. Paper & Oats 

Kelsey of Paper & Oats puts a bold, personal spin on posts about productivity and entrepreneurship, and is unapologetic about finding and sticking to her own creative niche. 

Favorite Post: Why I'm Scrapping All My Design Services 

3. Elembee 

When it comes to blogs about nitty-gritty topics like branding and design, there's fun and then there's comprehensive. Elembee is both. It's jam-packed with ideas but never a chore to read -- and the weekly emails are great, too! 

Favorite Post: It Will Never Be Good Enough. Do it Anyway. 

4. Love Plus Color

In addition to a clean, colorful blog design that makes my day every time I see it, Love Plus Color is a great stop for unique, easy-to-consume posts on all things visual. 

Favorite Post: The Mood Board Monday series

What are your favorite blogs? Bonus points if they focus on design, branding, or entrepreneurship.  

Community Spotlight: Renaissance Community Co-Op

I've said this before, but one of my favorite parts of being a business owner is the opportunity to be involved in the community. With that in mind, I want to occasionally take some time on the blog to highlight great things going on in Greensboro.

Renaissance Community Co-Op -- Hue & Tone Creative

The Renaissance Community Co-Op is a response to a need: residents in Northeast Greensboro needed access to fresh, locally sourced food. No one was stepping up to fill that need -- so the community took it upon themselves to solve the problem. 

Here's some history of the co-op, via their website (emphasis mine): 

In 1998, the Winn-Dixie grocery store on Phillips Avenue in Northeast Greensboro closed, despite being profitable. ... Since that time, the community surrounding the Bessemer Center remained without a full service grocery store capable of meeting its needs. At the request of the community, the City of Greensboro tried its best to attract a full service grocery to the location, but without any luck.

After nearly 15 years of searching for a grocery store to locate in Northeast Greensboro, community residents took action themselves.

And here's the RCC's mission statement: 

To create a democratically owned and controlled grocery store in Northeast Greensboro that provides all of Greensboro with healthy foods at affordable prices and has a commitment to locally sourced foods, community education and dignified jobs.

RCC gives supporters the opportunity to become owners -- able to vote and participate in the decision-making process -- for $100. I just became an owner this week and I'm proud to be a part of this effort to make a better Greensboro.

If you're interested, you can find more information here, volunteer, donate, or become an owner.

I'd love to know about the great things going on in your community, too! Tell me a story about a project improving the place where you live in the comments below.