Creating a social media post that connects with your audience can feel like a tough equation to crack. It’s not about creating a viral post or achieving international attention, it’s about getting a return on the time you invest in social media.
Instead of constantly guessing what's going to bring you success, we’ve pulled together six key ingredients to help you build a strong social media post and get your audience socializing with you!
1. Know when to stop
Whatever platform you’re publishing on, keep your social media posts short and snappy. You don’t have an infinite amount of time to draw peoples’ attention, so curate something concise and eye catching.
Every once in a while you can publish a meatier post -- but for the most part it’s important to bear in mind the medium you’re writing for. Social media is all about quick, consumable content, so try to keep it quick as often as you can.
2. Take the test
When you’re putting your post together, put yourself in your audience’s shoes and ask yourself “would I really stop scrolling for this?” - and answer honestly!
It’s easy to slip into the habit of posting every piece of content you’ve got out on social, but if it doesn’t sit right, don’t hit send for the sake of posting. Incorporate social media into your content strategy, and consider producing pieces for the sole purpose of social engagement.
3. Keep it clean
It sounds super simple, but you’d be surprised by how many businesses fill their posts with a line of clunky URL. Keep your posts nice and clean by shortening your links to something succinct and tidy - a tool like bit.lywill do the trick.
4. Don’t hide away
Make the most of hashtags to increase your post’s exposure and open yourself up to new audiences. While you’re at it, mention relevantpages or people to benefit from their bandwidth too.
As with everything in life though, remember, it’s all about balance. Going over the top with hashtags or tagging can easily start looking spammy.
5. Impactful imagery
Your words are one half of the battle. Your images are the other. People can sniff overly staged imagery from a mile off, so try to mix your pictures up a bit to keep your feeds looking human.
Play around with styles to see what gets most traction. Cartoon figures or real-life people? Plain images or a text overlay? Something subjective or objective? If it’s feasible, the odd video would be a great addition to experiment with as well.
6. Ask away
People aren’t mind readers. If you want to spark a discussion, make it clear that you’re asking a question, looking for feedback, or welcoming their thoughts.
If you wanted to be slightly sneaky, you could always ask a colleague to get the ball rolling by posting the first comment...
So, there are our six tips to start your journey to social media success – now, go get posting!
SOCIAL MEDIA MANAGEMENT IN GREENSBORO, NC
Does posting on social media slip your mind on a daily basis? Or, maybe you're overcome with panic every time you're about to hit "post"? Well, we're ready to get social on your behalf. At Hue & Tone Creative, social media is a part of our daily routine. Let us take social media off your to do list -- we'll handle everything from the planning to the posting.