How many emails do you reckon most people receive a day? 20? 40? 60? All wrong. On average, we receive 77 legitimate emails every single day, along with 19 spammy ones too.
Of those 98 emails though, how many do you think put much more than a second’s thought into their email signature? Not many. They’re a commonly missed, free marketing opportunity.
By leveraging that space at the foot of your email you could:
Drive more traffic to your site
Increase your social following
Promote current or upcoming sales, referral schemes, etc.
Boost your inbound leads
Want your email signature to start making money for you? We don’t blame you. Whether it’s a company email to target prospects or employee correspondence to an existing client, here’s how to do it.
1. Basic contact details
Your full name
Your contact number
Your email address
The company’s name
The company's website
The company’s postal address
These are the absolutely basics, but you’d be surprised by how many people sign off their emails with none, like this:
For starters, it doesn’t exactly ooze professionalism. But it also blocks the recipient from quickly learning more about you and your company. In a dog eat dog world it’s all about ease, so save your readers a click or two by serving them all your information on a plate.
Added bonus: it’ll also save you time by reducing the number of people who respond asking questions like ‘What’s your phone number’ or ‘Do you have a website?’.
2. Inject a bit of color
3. Include your logo
Not sure about your logo? See if you need a refresh here.
Your logo is your organization’s footprint. It should be on your site, social media profiles, business cards, digital ads, flyers and…your email signature.
Whether you’re contacting new prospects or lifelong suppliers, placing your logo at the foot of your email will enable them to quickly and easily recognize where you’re from and add a layer of trust to what you’re sending.
4. Add your social links
By including social media icons and linking out to your feeds you’ll:
a) increase your social following
b) give recipients an opportunity to learn more about you
c) add credibility to your email (people will see you’re a legit business…with legit branding)
If you’re going to point people to your social profiles though, remember to make sure you’re regularly updating them. Sending someone to a Facebook page that hasn’t seen a new post in 12 months is a wasted lead.
5. Spread your tagline
Okay so you’re probably thinking this is an awful lot to fit in your email signature, but don’t worry, if you get the design right it won’t look over the top.
Your tagline is a snappy summary of what your company is all about. It’s something to be proud of and it’s something to shout from the rooftops. So, do just that by seizing the opportunity in your email signature.
The benefit? People will instantly get a very good idea of your values and understand what to expect from you.
6. Promote any sales or schemes
Last but not least, if you’ve got a current or upcoming flash sale, referral scheme, or discount offer, let everyone you email know about it. Even if you only get one more referral or purchase from it, it’s worth it, because it doesn’t cost you a single cent.
Hue & Tone Creative: Your partners in email marketing
Worried your email signature’s going to start looking more clumsy than qualified? When it comes to creating professional, slick, and stylish designs we know what will get your audience ticking. Contact the team at (336) 365-8559 or firstname.lastname@example.org to see how we can collaborate.