Friday Links

Friday Links: Mega Roundup

Happy first day of July!

We’re making a few changes to our blogging schedule, so for our last Friday Links we’ve rounded up a mega-list of some of the best resources we’ve shared over the last few months. From now on, we’ll be posting a long-format entry every Wednesday. With topics ranging from design and marketing to tips and tricks, each post will be an in-depth look at a different topic each week.

So, without further adieu, here’s our final Friday Links:


Design Links

One | 10 Commandments of graphic design  

Two | Introductory guide to choosing fonts

Three | How to utilize an inspiration board to design a consistent brand

Four | 15 Type Designers to keep an eye on

Five | An interview with Michael Bierut, Designer at Pentagram


Social Media Links

One | How to be social online (for the naturally unsocial)

Two | 10 Years of Twitter: Tweets that broke the Internet

Three |Essential LinkedIn Stats: When, how, and what to post

Four | 5 Habits of Successful Social Media Experts

Five | 9 Tips to create a cohesive, branded Instagram feed


Branding/ Marketing Links

One | The basics of marketing your blog or website

Two | Working with email marketing automation

Three | 12 Simple strategies the big brands use to leave a lasting impression

Four | Stand out on Pinterest as a small business

Five | More branding basics for small businesses


Miscellaneous Links

One | Website color schemes: The palettes of 50 visually impactful websites to inspire you

Two | The 6 best tools for creative work, according to science

Three | Free hand-lettering practice worksheets

Four | Why you should use Squarespace

Five | The best of Greensboro

We hope you’ve enjoyed this last Friday link post… but now it’s time to get excited for the future! We’ll be back on Wednesday with a list of SEO dos + don’ts that you don’t need a web developer to execute.

Going to miss our Friday Links series? No need to worry, we’ll be sharing more valuable resources than ever on our social media. Follow us here:

Friday Links: Get linked up

If you’re looking to network, you have a great tool right at your fingertips. LinkedIn is a powerful social media tool for anyone looking to give their professional persona a boost. With access to thousands of connections around the world, you can form new relationships, increase your sales leads, and gain invaluable professional insight.

A little skeptical about the power of LinkedIn? These five links will have you sprucing up your profile in no time.  

One | If you don’t have a LinkedIn page for your business, it might be time to rethink. LinkedIn is great for B2B marketing, and might just be the most effective platform for lead generation -- but those are only two of many reasons why having a business profile is important.

Two | If you already have a page for your business, here are a few tips to help you get started promoting it.

Three | Looking for the numbers on who and how people use LinkedIn? This breaks down everything from who LinkedIn’s 347 million users are to some fast facts on how people in other countries use the social platform.

Four | Before you get networking, you need a sleek and informative profile to turn heads. Things like a professional photo, custom URL, and exciting bio are just a few things that will have a big impact.

Five | Most importantly? When and what to post.

A little update never hurt nobody -- take a moment this weekend to make your brand a LinkedIn business page or spruce up your profile. Next week, we’ll be honing in on how to create an effective email marketing campaign -- you won’t want to miss it!

Friday Links: Must-see visual stats

I don’t know about you guys, but we love infographics -- they’re a great way to snag someone’s interest on social media and quickly communicate information. We’ve compiled 5 of our favorite infographics for you to effortlessly glean some new statistics from!  

One  |  At the beginning of the year, there was no end to the predictions being made about where 2016 would take design. See if they’re coming true with this infographic that predicts 8 design trends for 2016.

Two  |  When we say social media is a big deal, we mean like really big... literally. With 320 million users Twitter’s user base is almost as big as the population of the United States. Don’t believe us? Here’s more on social media’s active monthly users for this year.

Three  |  Did you know that the average user spends 20 minutes per visit on Facebook? Leverage these statistics to plan even better social content.

Four  |  The perfect filter can take a picture from good to great! Have you ever found your thumb hovering over two filters, wondering what other people would pick? Well, Canva’s mapped out the most popular filters from around the world. Can you guess what North Carolina’s most popular filter is?

Five  |  If you don’t read any of the other links today, be sure to read this one. If you want to be a successful social media manager all of the tips are a must!

We’ll be back on Tuesday with a coloring page. If you’re looking for some weekend enrichment, we suggest listening to The Ezra Klein Show or checking out one of our favorite places in Greensboro.

That’s all for today, have a great one!

Friday Links: Surprises + Simple Strategies

This week we couldn’t decide on just one topic, so we have a little bit of everything -- from taking pictures to social media facts and standing out -- we’ve got something for everyone this week.

One | Taking pictures with your smartphone can be a pain (trust us, we know!), but these 17 tips and tricks will help you take better iPhone pictures. It’s amazing the results you can get with just a few simple tricks!

Two | Did you know that your biggest advocate on Twitter is most likely someone with a low number of followers? This is just one of the 10 most surprising social media facts

Three | “Look around you right now, I guarantee you can see at least one brand mark somewhere.” Ever wonder how big brands leave a lasting impression? Creating a brand that is consistent and thoughtfully executed will leave a lifetime mark. Here are 12 simple strategies all memorable brands use.

Four | Over the course of the day, almost 5 million pins are shared on Pinterest! So... now you’re probably wondering “How can I stand out and make sure people are seeing my pins?” Implement these 4 simple tweaks to help stand out.

Five | If you checked out our post earlier this week, you know we talked about GSO inspiration. And, we couldn’t resist adding one more local business to our list! Vivid Interiors (located Downtown) has been sharing some of their favorite Hygge and West wallpapers on their blog. Not only would they look great in your home or office, but these snapshots also make cute iPhone wallpapers!

If you’re in Greensboro this weekend, check out the 100 for 100 art sale or National Trails Day. See you on the blog Tuesday!

Friday Links: The 411 on branding + custom Snapchat filters

Branding is so much more than visual -- it's what people associate with you when they hear your businesses name. You want your brand to give an accurate sense of who you are and what you offer. Today, we've got a few links on how to push your brand to the next level, an inspiring interview on transforming your idea into a brand, and how to boost your reach using Snapchat. 

One | Been building your brand for years, but now sure what to do next? Assess where your brand is at, then check out these 50 ways to give it a boost.

Two | In this digital age, we can’t emphasize the importance of social media enough! Follow these three steps to help embrace social media as an integral part of your business operations.

Three | Have you seen the cool geofilters Snapchat recently released? Did you know that you can make them for your business? With a low cost buy-in and millions of users, it’s a great way to advertise. This step-by-step guide goes in-depth and shows you how to make a filter.

Four | A creative profile + cover photo can make a big impression on a business page. Check out this showcase of big brands cover photos to get ideas for your own page!

Five | “Do one thing extremely well. Refine the process. Do it again.” That's Michael Luscher's advice on forming a big brand. Learn more about how he turned his one big idea into one big brand.

Always keep in mind that your vision + your voice + your visuals = your brand! Enjoy this long weekend :)

Friday Links: Pinterest Mania

We’ve mentioned our love of Pinterest before -- we even rounded up 10 of our favorite inspiration boards. This week, we’re back with a link round-up of a few must follow Pinners. We promise we’ll break this obsession soon… well, sooner or later.

One | The Creative Market: our favorite digital design marketplace, The Creative Market’s 'Infographics' board is a creative hodgepodge of all things information design.

Two | Rebecca Finn: Rebecca’s obvious passion for graphic design and art makes her Pinterest one of our favorites. For a wide variety of creative typography and out of the box lettering ideas, check out her ‘Typography’ board.

Three | Design Quixotic: a finalist at the Shorty Awards for best Best Pinner, how could we not love her boars? 'Logos, Marks, and Icons' is our personal favorite, but with 77 boards to follow there’s bound to be a little something for everyone.

Four | Constant Contact: This well-known email marketing company knows their stuff -- their 'Marketing, Stats, and Facts' board is a potpourri of what appears to be pretty much every infographic ever made on digital marketing.

Five | Joy Cho:  a lifestyle blogger with an eye for design, Joy Cho’s boards span a variety of interests from food and fashion to patterns and type. Her 'Pattern' board embodies our taste perfectly!

There’s so many inspiring pinners out there, we know we can’t cover them all. Who did we miss? Who’s your favorite pinner?

Friday Links : Rethink, Redesign, and Renew

This week we’re focusing on new personal stories, new updates, new designs, and new strategies. It’s always good to start fresh and rethink, redesign and renew our minds especially with the new season coming up in a little over a month.

One  |  If you’re a part of the design world (or even if you’re not) you’ve probably heard of Canva. Have you ever wondered how it all started? Melanie Perkins, (CEO + Co-Founder of Canva) discusses her entrepreneurial journey and the inspiration behind Canva.

Two  |  Feel like your logo designs just aren’t cutting it? Here are 8 ways to push your designs further and take your process to the next level.

Three  | How often do you run data on your social media accounts? Your analytics are key to understanding what is working and what’s not. Here are 10 experiments you can run yourself to find out more about your analytics.

Four | Nadia Hassan, a pattern designer located right here in GSO, says: “Designing is what makes me feel like I’m growing and learning. It’s not something that happens overnight. It does involve a lot of sacrifice.” More on her ‘Made In Greensboro’ story here.

Five | Instagram came out with a new look this week (and caused the Internet to freak out). The new update puts more focus on photos and videos without changing how you navigate the app. Hear from the Insta team themselves as to why + how they updated the app. What are your thoughts?

Change can be good or bad, but you’ll never know until you try! We’re hoping you’ve learned something new and are open to trying something new for your business. Until next week, have a great weekend!

Friday Links: Ads, Graphics, Colors, and Rules

Happy Friday, and welcome to our first Friday Links of May! This week we’re focusing on a little bit of everything -- from Mother’s Day to design tips.

One  |  What does your brand’s color say about your business? Color can affect mood, perception, and buy-in. Review this break down of color psychology before settling on a final signature color for your logo!

Two  |  Did you know this week is National Small Business Week? If you’ve ever wondered what is takes to be a small business owner here’s an infographic that breaks it all down.

Three  |  “Thou shall always stick to thy deadlines” = our favorite of these 10 commandments of graphic design.

Four  |  Looking to take your designs to the next level? Here are 50 visual tips + examples that will help you fine tune your designs to convey exactly the message you want (perfect for social media managers).

Five  |  Crafting a message or graphic for Mother’s Day?  Here are 6 creative Mother’s Day Ads for inspiration!

Stay tuned for next week’s blog all about social media platforms. Have a great weekend!

Friday Links: Social media without the headache

Staying up to date with your social media can be a full time job! Posting content every day can seem a little overwhelming, but there are plenty of resources available to help streamline the process.

One  |  Getting started is one of the hardest parts about social media. Using these tips starting your pages will be easy.

Two | Social Media is how you connect with your audience. Your posts should be strategically planned out in order to see the kind of interaction that you want. Here are 5 habits successful social media experts use to get the most from their efforts.

Three  |  Making the time for social media can be exhausting, but with the right strategy you can fit it into an hour a day! Use this step-by-step plan to get in the habit of devoting each day to a different task.

Four  |  When planning out your posts for the week, you want to make sure you’re posting at the right times. This isn’t the same for everyone or every account -- but there are a few times when users are most active online. Don’t hesitate to play around and see what works best for you!

Five  |  Using tools is a great way to help you stay organized with your posts. These 10 tools will make your managing all your accounts (and your life) a little easier!

Need full time help? We can do that! Social media is a crucial part of any digital marketing plan -- let us reduce your stress and ensure that a good job is being done.

Friday Links: #girlboss Edition

This Friday we’ve rounded up some useful tips and advice from our favorite #girlbosses.

One  |  Starting off with the queen #girlboss herself! Sophia Amoruso shares her secrets to success.

Two  |  Are you looking to find your passion, find your main motivation, and perfect your personal brand? Here are 10 books must haves on your bookshelves from creative girl bosses.

Three  |  For all your being a boss inspiration, check out Ashley Howard’s Girl Boss Motivation Pinterest board.

Four  |  If you want to be a boss, you have to work like one! We are loving Courtney Whitmore’s home office.

Five  |  Just in case you forgot :)

Tag your favorite #girlboss in the comments!