Hue & Tone Links

The beginner's toolkit to hiring a graphic designer

Completely devoid of design sense? Struggling to put in words why others should support your business? It may be time to bring some outside help in. Whether you’re thinking about hiring an agency, graphic designer, or web designer, there’s a few things you need to know before hiring outside help.

We’ve pulled together some of our best articles from over the last year to help answer some of the big questions you’ll run into when hiring outside help.

Whether you’re a new business just getting off the ground, your business is suddenly growing, or you’ve just realized you’re in too deep — we’ve got an article here for you.

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses |  Hue & Tone Creative

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses

You know you need the basics like a logo and business cards – but what other marketing assets should you make a priority? We’re here to tell you what you need it, why you need it, when you need it, and how you get it.


Best post if you’re looking into doing a rebrand: 7 reasons why you should invest in a professional logo design

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do. This post breaks down how a professional can design a logo that has meaning, purpose and power.

7 reasons why you should invest in a professional logo design  |  Hue & Tone Creative

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Best post if you’re in the process of finding a designer: 15 Questions to ask your designer before hiring them

Entrusting your business’s online presence to a trained professional is an excellent choice.  However, before journeying any further, there’s something you must consider: you’re the boss. Like with any other hire, it’s your responsibility to find the right talent to perform the task. Here are 15 questions you should ask a designer before shouting, in boss-like fashion, “you’re hired!”


Best post if you might need website help: Pros and Cons: DIY Web Design vs. Hiring a Web Designer

You’re in need of a new website, but you’re not sure if you should take a stab at it yourself or hire outside help. It all depends on your needs. While web site builders make it easier than ever for non-designers to pull together their own website, they don’t work for everyone. If you’re a tech savvy business owner who needs a simple site, they might be a great option. But, if you’re tech-challenged, short on time, or in need of a more custom site you probably need to consider hiring a web designer.

Pros and Cons: DIY Web Design vs. Hiring a Web Designer  |  Hue & Tone Creative

What’s the difference between a graphic designer and a developer?   |  Hue & Tone Creative

Best post if you already know you need website help: What’s the difference between a graphic designer and a developer?

As online tools make it easier for people to learn new skills there’s been more and more overlap between the jobs of graphic designer and developer. Although they are experiencing more and more of each other’s worlds, there are still several clear-cut differences between the skillsets of graphic designers and developers — so, who do you need to hire?  


Best post no matter who you are: How to give honest feedback without frustrating your designer

If you do it right, giving feedback won’t be perceived as negative. In fact, it’s an important part of the design process – and it’s something that your designer is anticipating. But giving feedback in an unproductive way can lead to an overall unproductive relationship between you and the creative you hired. 

How to give honest feedback without frustrating your designer  |  Hue & Tone Creative

Hue & Tone: Your new marketing partner

You probably made it to this blog post because you’re considering hiring an outside designer. We’d love to throw our hat in the ring! 🎩🙋🏻‍♀️No matter who you are or what stage your business is at, we’d love to sit down and tell you why we’re the right marketing partner for you. Let’s set something up: 336-365-8559.

Friday Links: Mega Roundup

Happy first day of July!

We’re making a few changes to our blogging schedule, so for our last Friday Links we’ve rounded up a mega-list of some of the best resources we’ve shared over the last few months. From now on, we’ll be posting a long-format entry every Wednesday. With topics ranging from design and marketing to tips and tricks, each post will be an in-depth look at a different topic each week.

So, without further adieu, here’s our final Friday Links:

 

Design Links

One | 10 Commandments of graphic design  

Two | Introductory guide to choosing fonts

Three | How to utilize an inspiration board to design a consistent brand

Four | 15 Type Designers to keep an eye on

Five | An interview with Michael Bierut, Designer at Pentagram

 

Social Media Links

One | How to be social online (for the naturally unsocial)

Two | 10 Years of Twitter: Tweets that broke the Internet

Three |Essential LinkedIn Stats: When, how, and what to post

Four | 5 Habits of Successful Social Media Experts

Five | 9 Tips to create a cohesive, branded Instagram feed

 

Branding/ Marketing Links

One | The basics of marketing your blog or website

Two | Working with email marketing automation

Three | 12 Simple strategies the big brands use to leave a lasting impression

Four | Stand out on Pinterest as a small business

Five | More branding basics for small businesses

 

Miscellaneous Links

One | Website color schemes: The palettes of 50 visually impactful websites to inspire you

Two | The 6 best tools for creative work, according to science

Three | Free hand-lettering practice worksheets

Four | Why you should use Squarespace

Five | The best of Greensboro

We hope you’ve enjoyed this last Friday link post… but now it’s time to get excited for the future! We’ll be back on Wednesday with a list of SEO dos + don’ts that you don’t need a web developer to execute.

Going to miss our Friday Links series? No need to worry, we’ll be sharing more valuable resources than ever on our social media. Follow us here:

Friday Links: Summer Time Tips

The first week of summer is underway, and temperature in Greensboro is hot hot hot! Keeping up with your marketing and social media can slip a little during the summer months -- but depending on your business, summer could be one of the best times to promote yourself!

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Here’s a few links to help you promote yourself this summer:

One | Has your Instagram presence slipped a little? Redefine your look and reinvigorate your profile with these 9 tips.

Two | A recent Microsoft study showed that you only have 8 seconds to engage with a millennial -- here’s a few approaches to help you convert your 8 seconds in to a customer.

Three | Mobile use is involved in almost 45% of all shopping transaction -- and with 400 million active users, Instagram is a great place to focus your advertising efforts. To most effectively boost your summer sales, use this guide to create a results-focused Insta ad.

Four | If you only focus on 3 things about your website make sure it’s these.

Five | It’s time to stop hitting “remind me later” when your iPhone prompts an update...because there are about to be even more new emojis! These 72 new emojis won’t be available until the Fall, so you still have a little time to get your software up to date. (And be sure to be on the lookout for the IOS 10 update!)

Stay consistent, market your business, and test out an Instagram ad -- before you know it you’ll have escaped the summer slump! And, if you’re stuck in the office all day, take a look at our beachy color schemes to remind you that vacation is right around the corner…

Friday Links: Get linked up

If you’re looking to network, you have a great tool right at your fingertips. LinkedIn is a powerful social media tool for anyone looking to give their professional persona a boost. With access to thousands of connections around the world, you can form new relationships, increase your sales leads, and gain invaluable professional insight.

A little skeptical about the power of LinkedIn? These five links will have you sprucing up your profile in no time.  

One | If you don’t have a LinkedIn page for your business, it might be time to rethink. LinkedIn is great for B2B marketing, and might just be the most effective platform for lead generation -- but those are only two of many reasons why having a business profile is important.

Two | If you already have a page for your business, here are a few tips to help you get started promoting it.

Three | Looking for the numbers on who and how people use LinkedIn? This breaks down everything from who LinkedIn’s 347 million users are to some fast facts on how people in other countries use the social platform.

Four | Before you get networking, you need a sleek and informative profile to turn heads. Things like a professional photo, custom URL, and exciting bio are just a few things that will have a big impact.

Five | Most importantly? When and what to post.

A little update never hurt nobody -- take a moment this weekend to make your brand a LinkedIn business page or spruce up your profile. Next week, we’ll be honing in on how to create an effective email marketing campaign -- you won’t want to miss it!

Friday Links: Must-see visual stats

I don’t know about you guys, but we love infographics -- they’re a great way to snag someone’s interest on social media and quickly communicate information. We’ve compiled 5 of our favorite infographics for you to effortlessly glean some new statistics from!  

One  |  At the beginning of the year, there was no end to the predictions being made about where 2016 would take design. See if they’re coming true with this infographic that predicts 8 design trends for 2016.

Two  |  When we say social media is a big deal, we mean like really big... literally. With 320 million users Twitter’s user base is almost as big as the population of the United States. Don’t believe us? Here’s more on social media’s active monthly users for this year.

Three  |  Did you know that the average user spends 20 minutes per visit on Facebook? Leverage these statistics to plan even better social content.

Four  |  The perfect filter can take a picture from good to great! Have you ever found your thumb hovering over two filters, wondering what other people would pick? Well, Canva’s mapped out the most popular filters from around the world. Can you guess what North Carolina’s most popular filter is?

Five  |  If you don’t read any of the other links today, be sure to read this one. If you want to be a successful social media manager all of the tips are a must!

We’ll be back on Tuesday with a coloring page. If you’re looking for some weekend enrichment, we suggest listening to The Ezra Klein Show or checking out one of our favorite places in Greensboro.

That’s all for today, have a great one!

Friday Links: Surprises + Simple Strategies

This week we couldn’t decide on just one topic, so we have a little bit of everything -- from taking pictures to social media facts and standing out -- we’ve got something for everyone this week.

One | Taking pictures with your smartphone can be a pain (trust us, we know!), but these 17 tips and tricks will help you take better iPhone pictures. It’s amazing the results you can get with just a few simple tricks!

Two | Did you know that your biggest advocate on Twitter is most likely someone with a low number of followers? This is just one of the 10 most surprising social media facts

Three | “Look around you right now, I guarantee you can see at least one brand mark somewhere.” Ever wonder how big brands leave a lasting impression? Creating a brand that is consistent and thoughtfully executed will leave a lifetime mark. Here are 12 simple strategies all memorable brands use.

Four | Over the course of the day, almost 5 million pins are shared on Pinterest! So... now you’re probably wondering “How can I stand out and make sure people are seeing my pins?” Implement these 4 simple tweaks to help stand out.

Five | If you checked out our post earlier this week, you know we talked about GSO inspiration. And, we couldn’t resist adding one more local business to our list! Vivid Interiors (located Downtown) has been sharing some of their favorite Hygge and West wallpapers on their blog. Not only would they look great in your home or office, but these snapshots also make cute iPhone wallpapers!

If you’re in Greensboro this weekend, check out the 100 for 100 art sale or National Trails Day. See you on the blog Tuesday!

Friday Links: The 411 on branding + custom Snapchat filters

Branding is so much more than visual -- it's what people associate with you when they hear your businesses name. You want your brand to give an accurate sense of who you are and what you offer. Today, we've got a few links on how to push your brand to the next level, an inspiring interview on transforming your idea into a brand, and how to boost your reach using Snapchat. 

One | Been building your brand for years, but now sure what to do next? Assess where your brand is at, then check out these 50 ways to give it a boost.

Two | In this digital age, we can’t emphasize the importance of social media enough! Follow these three steps to help embrace social media as an integral part of your business operations.

Three | Have you seen the cool geofilters Snapchat recently released? Did you know that you can make them for your business? With a low cost buy-in and millions of users, it’s a great way to advertise. This step-by-step guide goes in-depth and shows you how to make a filter.

Four | A creative profile + cover photo can make a big impression on a business page. Check out this showcase of big brands cover photos to get ideas for your own page!

Five | “Do one thing extremely well. Refine the process. Do it again.” That's Michael Luscher's advice on forming a big brand. Learn more about how he turned his one big idea into one big brand.

Always keep in mind that your vision + your voice + your visuals = your brand! Enjoy this long weekend :)

Friday Links: Pinterest Mania

We’ve mentioned our love of Pinterest before -- we even rounded up 10 of our favorite inspiration boards. This week, we’re back with a link round-up of a few must follow Pinners. We promise we’ll break this obsession soon… well, sooner or later.

One | The Creative Market: our favorite digital design marketplace, The Creative Market’s 'Infographics' board is a creative hodgepodge of all things information design.

Two | Rebecca Finn: Rebecca’s obvious passion for graphic design and art makes her Pinterest one of our favorites. For a wide variety of creative typography and out of the box lettering ideas, check out her ‘Typography’ board.

Three | Design Quixotic: a finalist at the Shorty Awards for best Best Pinner, how could we not love her boars? 'Logos, Marks, and Icons' is our personal favorite, but with 77 boards to follow there’s bound to be a little something for everyone.

Four | Constant Contact: This well-known email marketing company knows their stuff -- their 'Marketing, Stats, and Facts' board is a potpourri of what appears to be pretty much every infographic ever made on digital marketing.

Five | Joy Cho:  a lifestyle blogger with an eye for design, Joy Cho’s boards span a variety of interests from food and fashion to patterns and type. Her 'Pattern' board embodies our taste perfectly!

There’s so many inspiring pinners out there, we know we can’t cover them all. Who did we miss? Who’s your favorite pinner?

Friday Links : Rethink, Redesign, and Renew

This week we’re focusing on new personal stories, new updates, new designs, and new strategies. It’s always good to start fresh and rethink, redesign and renew our minds especially with the new season coming up in a little over a month.

One  |  If you’re a part of the design world (or even if you’re not) you’ve probably heard of Canva. Have you ever wondered how it all started? Melanie Perkins, (CEO + Co-Founder of Canva) discusses her entrepreneurial journey and the inspiration behind Canva.


Two  |  Feel like your logo designs just aren’t cutting it? Here are 8 ways to push your designs further and take your process to the next level.

Three  | How often do you run data on your social media accounts? Your analytics are key to understanding what is working and what’s not. Here are 10 experiments you can run yourself to find out more about your analytics.

Four | Nadia Hassan, a pattern designer located right here in GSO, says: “Designing is what makes me feel like I’m growing and learning. It’s not something that happens overnight. It does involve a lot of sacrifice.” More on her ‘Made In Greensboro’ story here.

Five | Instagram came out with a new look this week (and caused the Internet to freak out). The new update puts more focus on photos and videos without changing how you navigate the app. Hear from the Insta team themselves as to why + how they updated the app. What are your thoughts?

Change can be good or bad, but you’ll never know until you try! We’re hoping you’ve learned something new and are open to trying something new for your business. Until next week, have a great weekend!

Friday Links: Ads, Graphics, Colors, and Rules

Happy Friday, and welcome to our first Friday Links of May! This week we’re focusing on a little bit of everything -- from Mother’s Day to design tips.

One  |  What does your brand’s color say about your business? Color can affect mood, perception, and buy-in. Review this break down of color psychology before settling on a final signature color for your logo!

Two  |  Did you know this week is National Small Business Week? If you’ve ever wondered what is takes to be a small business owner here’s an infographic that breaks it all down.

Three  |  “Thou shall always stick to thy deadlines” = our favorite of these 10 commandments of graphic design.

Four  |  Looking to take your designs to the next level? Here are 50 visual tips + examples that will help you fine tune your designs to convey exactly the message you want (perfect for social media managers).

Five  |  Crafting a message or graphic for Mother’s Day?  Here are 6 creative Mother’s Day Ads for inspiration!

Stay tuned for next week’s blog all about social media platforms. Have a great weekend!