blog recommendations

Why You Need To Be Blogging

When business is booming, it’s easy to put blogging on the back burner. If you blog frequently, it can seem logical to cut back on something that can require a lot of your thought, time, resources, and skill. However, investing all that time and skill has a very real payoff -- 74% of businesses say that engaging blog content increases their quality and quantity of leads. Surely worth the investment, right?

There are umpteen reasons you need to be blogging, but for the purpose of this post we’ll focus our attention solely on some of the top SEO and brand authority benefits.
 

Why you need to be blogging  |  Hue & Tone Creative


Blogging is a staple part of your SEO strategy


Linking

First and foremost, blogging gives you significantly more opportunity to link internally. The logic is simple -- the more quality content you have on your site, the more relevant pages you can point visitors to.

The second opportunity comes in the form of external links. If you’re pushing out engaging, authoritative, and useful content, other sites will want to link to it, so that they can add value to their audience, too. Evergreen content (timeless content that attracts both first time and repeat readers) is especially great for this, because it can earn you links until the end of time - for free!
 

Enhance your engagement

Blogging not only helps to get visitors landing on your site, but it helps to retain them too. So, why does this matter? Low bounce rates and longer session durations are signs that you’re providing people with quality content, which is exactly what search engines look for when serving people search results. 

Long-term, this will boost your rankings and help you come up higher in a Google search. 
 

Target your keywords

Blogging is the perfect platform to target all your keywords – as long as you’re incorporating them organically, of course. It allows you to answer the questions your audience is asking, to engineer your content strategy towards what’s being searched for, and to produce intent-based blogs that help to convert.

The end result? Higher rankings, greater organic visibility, more traffic and an increase in sales.

 

Blogging build your brand’s authority


Become an industry leader

By pushing out timely, high-quality, accurate, and interesting content on a regular basis, you’ll prove yourself as a leader in your arena. People will trust you. When they’ve got a question, they’ll come directly to you. They’ll recommend you to others. And they’ll build a rapport with you without a single word being spoken.
 

They’ll keep on coming back

Great quality content wins lasting relationships. Poor quality content turns people away. One less than interesting article can lose you a visitor for life - it sounds extreme, but it’s true. Cast your mind back to a time when you landed on a poorly put together piece of content: what impression did it leave? And, how fast did you click away from that site? 
 

Get your name out there

Having a regular flow of posts helps you get your business out there. Whether it gets traction from external sites, is shared on social media, included in your weekly newsletter or promoted in paid ads, it gives you something to shout about. Without it, you’ll soon run out of things to say.

 

So, that’s it for our handpicked pros of blogging. What else do you need to know? Leave us a comment below! 


GRAPHIC DESIGN FOR GREENSBORO, NC AND BEYOND

Let us take the headaches out of managing your blog. Whether you need help developing keywords, creating fresh content, or moderating comments, Hue & Tone Creative has you covered. Contact us today. 

Spotlight: Favorite Design Blogs

Working for yourself is not the same as working by yourself -- it takes a ton of meaningful connections with smart, creative people to make it happen. I'm all about in-person connections, but blogging provides a powerful way to learn from people all over who are walking a road similar to yours. 

With that in mind, today I wanted to share a few of my favorite design blogs! check these out if you're looking for new bloggers to follow. And, while you're at it, let's be blog friends. Follow Hue & Tone on Bloglovin'

1. Braid Creative 

The ladies of Braid Creative -- who obviously nailed the search for a fabulous name -- share smart, easily applicable tips on branding, entrepreneurship, and all things creative. 

Favorite Post: When Everyone is Doing the Same Thing

2. Paper & Oats 

Kelsey of Paper & Oats puts a bold, personal spin on posts about productivity and entrepreneurship, and is unapologetic about finding and sticking to her own creative niche. 

Favorite Post: Why I'm Scrapping All My Design Services 

3. Elembee 

When it comes to blogs about nitty-gritty topics like branding and design, there's fun and then there's comprehensive. Elembee is both. It's jam-packed with ideas but never a chore to read -- and the weekly emails are great, too! 

Favorite Post: It Will Never Be Good Enough. Do it Anyway. 

4. Love Plus Color

In addition to a clean, colorful blog design that makes my day every time I see it, Love Plus Color is a great stop for unique, easy-to-consume posts on all things visual. 

Favorite Post: The Mood Board Monday series

What are your favorite blogs? Bonus points if they focus on design, branding, or entrepreneurship.