Why you need to be using Google Analytics
There are tons of web tools out there, but there’s one you need to be using: Google Analytics.
Google Analytics is powerhouse for data generation. It’s easy to use and can help you figure out what's hindering your site’s user experience. You can figure out where your site traffic comes from, who your users are, and what content they like best.
So, let’s talk a little more about what Google Analytics is and why you should be using it.
What it is:
Google Analytics supplies marketing teams with all the data you and your team need to make better marketing decisions.
Signing up is easy and free -- a major plus for businesses on a budget. Start by filling out some basic info about your company, industry, website, etc. Then, you or your web developer just has to paste a small snippet of JavaScript code into your pages. This custom tracking code allows Google to monitor your pages and how often your site is visited.
Give it a few days and you’ll have access to new data that gives you a better understanding of your customer experience and site performance.
Why you need to use it:
From big businesses to small blogs, Google Analytics can help provide you with comprehensive insight on who your visitors are and how they use your site.
Google Analytics shows you where your customers are coming from and which channels they use to discover you. Are they finding you through paid ads or organic methods? Do you get more visits through mobile? Which geographic locations bring in the most views? Having access to this data can help you examine trends to get a better feel for who your customers are and how they interact with your brand.
Do you feel like you site is lacking attention? Use Google Analytics to monitor your bounce rate (the percentage of people who leave a website after a single page visit). Figure what your pages are lacking and fill the gaps with engaging content.
Google Analytics can also help you measure your traffic and analyze which blog posts or web pages are the most popular. How many people visit your site each day? Are people responding better to visual content? What writing format attracts more viewers? Google can help you break it down and act as a guide to help you build a more customer-friendly site.
In short, it’s time to get Google Analytics on your site. Get started HERE.
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