To Squarespace or not to Squarespace? The small business’s question.

According to the SBA, small businesses account for a whopping 99.7% of U.S. employer firms. If you’re thinking of starting your own small business or maybe you already have, how do you emerge as the peacock amongst all the other peacocks with the showiest feathers? Well, an aesthetically pleasing and user-friendly website would certainly help. In this DIY climate, only one website builder springs to mind: Squarespace. This week, we’ll explore why Squarespace is the best choice for small businesses.

To Squarespace or not to Squarespace?  |  Hue & Tone Creative

We’ve all heard or seen the commercials for Squarespace, the self-proclaimed “all-in-one solution for anyone looking to create a beautiful website.” And beautiful it is. Squarespace’s landing page is like a mini trip to an art museum. The evocative photographs, set against sleek and colorful backdrops, coupled with drag-and-drop functionality, easily marks its self as the preeminent option. Once there, you’re thrilled and delighted to press the Create A Site button.

Inside, you’ll find that Squarespace’s versatility is unmatched. The site currently boasts more than 70 different templates. After exploring and choosing the design of your liking, you can begin adding your own content. One caveat, Squarespace’s polished designs only go so far. Be sure to use high-quality photos when swapping out placeholder images. One of the allures of Squarespace is its sleek, professional design, but even that won’t make up for low quality, grainy photographs.

Squarespace has done a phenomenal job with creating beautiful spaces that you can tailor to fit your needs. Do play around with templates if you can’t seem to settle on just one.  Once you begin customizing, Squarespace provides you the option of previewing other templates without losing earlier work. You can experience what your site looks like with a banner overlay, or at various scale sizes, or with numerous navigation choices, or utilizing page animation or displaying a slideshow. And these are just a few of the design options available to you. Like what you see? Great! Let’s talk pricing: 

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Squarespace has the simplest pricing plans than any other web builder; with only two total. $12 per month for personal websites, billed annually or $16 paid month to month, and $18 per month for businesses, billed annually or $26 paid month to month. Two additional pricing plans are available if you want an online store. Your hosting and a custom domain name are included with the purchase of an annual membership and that’s certainly a plus.

Other web builders offer free plans, but with limited features, and sub-domain names. Squarespace permits you to try their service for a 14-day trial, but once expired, you’ll need to choose a paid membership to continue service. All things considered, Squarespace’s pricing is competitive with other web builders and the value you receive is undeniable. It has the tools to set any small business apart by adorning it in the most beautiful of feathers and allowing it to really strut its stuff. 


Loving Squarespace, but not sure what to include on your website? Or maybe your homepage is just looking a little flat? Hue & Tone Creative will help get your web presence up to speed. Be sure to check out our design portfolio to see clients we’ve helped in the past -- and then give us a call if you’d like us to build you a custom, modern website that truly tells your story.