Color Schemes

Color Stories: Vintage Vibes

Traditionally, retro colors are all about less saturated hues that have a flat feel. This week we’re taking a little inspiration from the objects of yesteryear and reinterpreting them as modern, fresh color schemes that would work in today’s branding. 

In our eyes, retro and vintage are always in style – whether it’s a throwback to the 70s, 80s, or 90s, the past always serves as a great source of inspiration. We love a nostalgic look when it comes to product packaging, app design, or campaigns graphics. 

Mix these colors with some sleek sans serif fonts and minimal graphic elements, and you’ll have a brand that works perfectly today… even if it was inspired by yesterday. 

Carside Colors

Classic teal pairs well with these packaging inspired reds and oranges. It’s early day fast food meets a classic ride. 

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Muted Motel

Forget blue and pink only working for a baby shower – these pale pinks and blues will want to make you stay the night at this vintage motel. The mix of so many soft hues lends itself perfectly to an upscale feel. 

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Colorful Camera

A fun take on the Polaroid’s rainbow color scheme, these toned down swatches harken back to an age of roller rinks, disco, and, well…polaroids. 

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Resplendent Radio

Bathed in blue light, this shot inspired a monotone musical scheme fit for any brand – past, present, and future. 

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Primary Patches

Primary colors can be reinterpreted to fit any decade – and this patch inspired flat lay is no different. Soft grey and a pop of deep emerald help elevate the look.

Monotone Memories   

Browns and taupes may seem dull at first, but when applied fastidiously they can create an elevated look. This scheme is perfect for men’s brands or retro products that truly want to connect with the look of the past. 

Color Stories: Fall Looks for 2018

What can we say? We love fall! We know it’s still hotter than heck, but we can’t help but get excited about the impending pumpkin spice, fall leaves, and chunky sweaters. 

In fact, we also got really excited about fall last year on the blog ... and the year before … and the year before that. Basically, creating fall inspired mood boards is becoming a regular thing for us. However, this year we’re pushing ourselves to go beyond red, orange, and yellow to come up with a more out of the box set of fall palettes.  

We’ll admit, a few traditional fall colors worked their way into our mood boards – but overall we stuck to less traditional hues to keep things fresh. 

Take a look at what we came up with here – and, let us know which is your favorite in the comments!

Luscious Lake

The lake in this photo looks peaceful, but these deep colors evoke a feeling of something a little darker. Deep, rich jewel tones gives off a luscious feel. 


Crisp and Clean

Fall is all about baking and enjoying the outdoors. That’s why this tasty close up was a perfect fit for us. Cool greens and a muted ice blue speak to winter being right around the corner. 

Culinary Creativity

Family recipes abound in autumn, making it the best time to draw inspiration from your culinary supplies. Warm honey, flour, and a few kitchen tools informed this color scheme. 

Bold Bounty

This plenitude of heirloom tomatoes was perfect for a more primary color scheme. These brighter hues are a fun alternative to the soft side of fall. 


Dusty Detritus

Downed leaves make for some beautiful colors. We loved pulling inspiration from this fallen foliage. Muted lavender, subdued peach, and an understated charcoal have a soothing effect. 

Foggy Fowl

Soft lighting sets the mood here with creamy taupe, a soft sage, and a rusty brown.  

Design + Branding for Greensboro, NC and Beyond

Color scheme need an update? Brand feeling stale? Logo looking outdated? We can fix all of that -- and more! Based out of the Triad, our team can help you refresh and revitalize your flagging brand. More than just an outside team, we'll become your partner in all things visual and marketing related. Sound like what you're looking for? Give us a call

Color Stories: City Views

It only takes one visit to a city to figure out if you’re someone who belongs in the city or the country. The commotion either overwhelms or inspires you -- and the beauty of the city is truly in the eye of the beholder. 

In the past, we’ve explored color schemes found in nature, but what about those of us who are inspired by a more urban space? 

To further explore the aesthetic and inspiration found in an urban environment, we’ve snagged Unsplash photos from cities all over the world. Cities are so much more than grey and concrete – and the colors we’ve pulled from these images prove that. 

Color Stories: City Views  |  Hue & Tone Creative

French and Fancy

The facades in France evoke a feminine and understated feel. The landscaping and waterways provide a rich pop of color that reminds you nature isn’t far away. 

Color Stories: City Views  |  Hue & Tone Creative

Tonal in Taiwan 

Rich hues of purple, red, and orange light up a dreary day in Taipei City. Dusty lilac is an unexpected alternative to the grey and black of street top.

Color Stories: City Views  |  Hue & Tone Creative

Hazy in Hong Kong

These muted colors complement a monochromatic backdrop filled with metal, glass, and concrete. We think they would be perfect for a stylized flat lay photo shoot.

Color Stories: City Views  |  Hue & Tone Creative

The lights of Shanghai 

Soothing and subdued, these blue and purple hues reflect a city full of light. A pop of light pink provides some much needed contrast and depth to this color story. 

Color Stories: City Views  |  Hue & Tone Creative

Sunset in the City

Sunsets are beautiful anywhere, but this faint coral and rich turquoise scheme is one of the best mother nature has to offer… maybe the best color inspiration blends city and nature?  

Color Stories: City Views  |  Hue & Tone Creative

Stockholm Swatches

These earthy buildings evoke thoughts of rich spice. Paired with a soothing background of pale blue and seafoam, this color scheme is as dynamic as it is beautiful. 

Color Stories: City Views  |  Hue & Tone Creative

Radiant in Radio City 

These illuminated hues create a sharp contrast against dark grey and black. For a fun and youthful scheme, New York City is where it’s at. 


Need a second opinion on your brand colors? We can help with that. We're experts in color, type, branding and design -- and we can help you refresh or retool your branding to make sure it's the best reflection of your business. Reach out if you're ready to get started: or 336-365-8559.

Mood Board: CMYK Inspired

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If you work in the design or printing industry, you're probably familiar with the CMYK color mode. But for those who have never heard of it, the CMYK color model is a subtractive color model used in color printing. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).

This color blending mode is responsible for most of the printed materials you see and interact with every day... that's why we thought it deserved a little attention! Even though we're surrounded by beautiful colors every day, we rarely stop and think about what goes in to them. 

This funky, pop-art inspired mood board is our visual ode to the CMYK printing process. We know it's nerdy... but, hey, what can we say -- we love design and color! 

Hue & Tone Creative: Color + design lovers

Does the idea of picking colors for your website stop you in your tracks? Or maybe you just can't tell the difference between two shades of blue? That's what we're here for. At Hue & Tone Creative, we can help with everything from logo design to web development to print collateral. Want to see what we've done for our other clients? Take a look at our portfolio.

Color Stories: Festive foliage

Snow covered garland, carefully crafted wreaths, eye catching poinsettias... The right greenery can usher the holiday spirit into any space! 

To get in to the holiday spirit, we've sorted through some of our favorite photos of Festivus-inspired greenery. These color stories take a closer look at some of our favorite foliage, from a close-up of a pine bough to an entire hillside of snowcapped trees. 

Color Stories: Festive foliage  |  Hue & Tone Creative

Open Invitation

A pop of rich red awakens an earthy green for an inviting color scheme... it's so rich it practically beckons you right in! 

Color Stories: Festive foliage  |  Hue & Tone Creative

Tranquil Terrain

Cool blues and purples paint the soothing and silent aftermath of a snow storm.

Color Stories: Festive foliage  |  Hue & Tone Creative

Delicate details

If you look closely enough, even the smallest detail is alive with color! This ornament inspired palette pairs a dusty plum with graphite and sage for a one-of-a-kind winter scheme.

Color Stories: Festive foliage  |  Hue & Tone Creative

Crisp Cranberry

This modern color pairing packs a bold punch with an accent of brilliant red. A nearly-black mahogany and cool greys accent this daring statement color.

Color Stories: Festive foliage  |  Hue & Tone Creative

Festive Fern

Deep earth tones take us back to nature in this rich and rugged color scheme. A pale blue pops on a backdrop of muted mahogany and soft brown.  


Need a custom holiday invite? A fresh brand to start 2018 off right? We've got you covered on all fronts. Hue & Tone specializes in logo design, branding, and collateral development. Reach out if you're ready to start the new year off right: or 336-365-8559.

Color Stories: Flat Lay Finds

If you loved iSpy as a kid, these eclectic flat lays are going to catch your eye...eye for detail that is! 

Flat lays not only make great Instagram posts, but they can also be great design inspiration. A stylized color scheme is part of what makes a good flat lay eye-catching social media gold... as opposed to just a pile of junk on a white background. 

We grabbed a few of our favorite flat lays from Twenty20 and let them inspire 6 unique color schemes! 

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Sixties Citrus

This color story is looking to make a statement -- 60’s inspired citrus hues pair with a pop of electric strawberry for a modern look that will practically knock your go-go boots off!

Fall Bazaar

An unexpected spin on fall, a muted rosewood hue pairs with a pink that packs a peppy punch. A pale olive and citron pull together this surprising style.

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Punchy Post-its

Earthy sage pairs with a bright salmon and a goldenrod yellow... these post-it notes inspired a color scheme almost good enough to eat! 

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Neon Stamp Collection

We pulled these punchy colors out of a dynamic stamp collection. If you’ve seen our logo you know we’re obsessed with citron – add a luscious grape color, a toned down teal, and a calming grey and you’ve got a girly, but fresh, color scheme.

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Colorful Cars

Whether you’re a racecar driver or an everyday commuter, we bet this color scheme really revs your engine!

Color Stories: Flat Lay Finds |  Hue & Tone Creative

Beige Business

The most muted of the group, this flat lay takes business style to a new place. Soft lavender, navy, and pistachio green give these guys a serene look during a hectic day at their make-believe office.


Logo looking a little flat? Website lacking pop? We'll get your businesses branding on the right track -- we specialize in logo design, branding, and collateral development. Reach out if you're ready to make your brand stand out: or 336-365-8559.

Mood Boards: Falling into Fall

October is finally here and we’re ready for all things fall. It’s time to trade in our summer sandals for boots, grab our favorite cardigan, and eat ridiculous amounts of pumpkin flavored baked goods.

In the spirit of the new season, we’ve put together a little collection of autumn inspired mood boards: 

Mood Boards: Falling into Fall  |  Hue & Tone Creative

Pumpkin Spice

Yes, we know all things pumpkin spice are a bit overrated, but we couldn’t resist! It just wouldn’t be fall without it.



Mood Boards: Falling into Fall  |  Hue & Tone Creative


This color scheme was inspired by the warm glow of seasonal candles and the relaxing crackle of a campfire. 



Mood Boards: Falling into Fall  |  Hue & Tone Creative

Woodland Escape

There’s nothing better than going on a walk on a crisp autumn day. We love the feel of a cool morning breeze and the sound of leaves as they crunch with each step. 



Mood Boards: Falling into Fall  |  Hue & Tone Creative

Cozy Cabin

Fall is the perfect time to enjoy freshly picked apples and endless mugs of hot chocolate. 


Mood Boards: Falling into Fall  |  Hue & Tone Creative

Autumn Leaves

Our final board was inspired by the simple beauty of the changing leaves. A soft touch of yellow and green add a subtle dash of color to chocolate brown.


What do you love most about fall? Let us know in the comments!

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New season, new look. Fall is the perfect time to give your brand a little refresh. From business cards to websites, Hue & Tone Creative can help give your brand’s look an upgrade.

Mood Boards: Home Sweet Home

We have a confession to make...  We have a bit of an addiction to browsing home decor on Pinterest. But instead of adding to our already over flowing “dream home” board, this week we decided to channel our energy into some shareable content!

If you love day dreaming about how you're going to decorate your house, this little collection of "Home Sweet Home" moodboards is just for you!

Moodboards: Home Sweet Home  |  Hue & Tone Creative


During the Victorian era, plain jane décor was a major faux pas. Burgundy, burnt orange, and teal hues create a modern spin on the classic style. 


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For this color scheme, we were inspired by golden fields of wheat and rustic simplicity.  


Moodboards: Home Sweet Home  |  Hue & Tone Creative


Our collection wouldn’t be complete without one of the most popular American styles. Lemon zest, forest green, and robin’s egg blue add a nice contrast to a black and white canvas.


Moodboards: Home Sweet Home  |  Hue & Tone Creative


We know it’s cheesy, but we’ve always loved Miss Honey’s teeny tiny cottage in Matilda. For this shabby chic palette, we chose muted shades reminiscent of tea roses, ivy, and aged stone.


Moodboards: Home Sweet Home  |  Hue & Tone Creative


For this rich scheme, we combined warm hues like papaya and goldenrod with a bold hint of sapphire.


What’s the style of your dream house? Share it in the comments!

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In a creative slump? Take a break and leave it to the pros! Whether you’re looking to spice up a lackluster landing page or create a lookbook for your brand, Hue & Tone can add an artistic touch to any project.  

Mood Boards: Around the world

Summertime is just around the corner and we’ve been bitten by the travel bug.

To quench our recent wanderlust, we used some creative energy to build a few mood boards inspired by beautiful destinations around the world.

Ready? Let’s go!

Around the world moodboards  |  Hue & Tone Creative


Craving a trip to the sea? Relax on the warm shores of Mykonos and explore the winding cliffside villages of Santorini.


Around the world moodboards  |  Hue & Tone Creative


From famous works of art to incredible food, Italy never fails to impress. We channeled the country’s rich culture and ancient landmarks for this warm and earthy mood board.


Around the world moodboards  |  Hue & Tone Creative


Even though the Northern Lights are most visible in the wintertime, summertime in Iceland is full of natural beauty.


Around the world moodboards  |  Hue & Tone Creative

The South of France

Fragrant lavender, picturesque beaches, and charming hillside villages helped inspire this airy color scheme.


Around the world moodboards  |  Hue & Tone Creative


Whether you’re wandering the busy city of London, or enjoying the simplicity of the countryside, England is full of things to do and places to visit.


Around the world moodboards  |  Hue & Tone Creative


Spain is the perfect destination for creative spirits and nomads alike. The vibrant streets and whimsical architecture sparked this bold and quirky palate.


Want even more inspiration? Revisit our past mood boards here.  

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In need of a creative refresh? We’ve got you covered. From look books to blog design and everything in between, Hue & Tone can help bring your vision to life. 

Color Stories: Inspired by Nature

Whether you’re revamping your resume or debuting a new logo, the colors you choose make a difference. With an endless library of colors at your disposal, it can be difficult to decide on the right combo.

Lately, we’ve been finding our inspiration in nature. The great outdoors is a bountiful source of *free* inspiration (and, the photos we used were free too)!

If you can't get away from your desk right this minute, turn to our nature inspired color schemes for your next project. Try out just one... or all of them! 

Neon Forest  |  Hue & Tone Creative

Neon Forest

This bold collection is perfect for trendsetters and influencers. Pair energetic colors with a charcoal brown for a crisp contrast.

Luscious Lavender  |  Hue & Tone Creative

Luscious Lavender

Not afraid to get a little girly? This playful purple match up is for you.

Salt & Seafoam  |  Hue & Tone Creative

Salt & Seafoam

Want to appeal to a wide audience? These cool tones feel calm and approachable.

Citrus Sunrise  |   Hue & Tone Creative

Citrus Sunrise

Feeling a little playful? This bright collection is perfect for a fun new culinary or children’s brand!

Desert Flower  |  Hue & Tone Creative

Desert Flower

This color scheme is perfect for spring! The feminine and playful combo works nicely for logos, business cards, or boutique packaging.

Vivid Autumn  |  Hue & Tone Creative

Vivid Autumn

These bold tones feel warm and confident -- but still modern.

Bold & Earthy  |  Hue & Tone Creative

Bold & Earthy

Looking for a natural palette that can appeal to a down-to-earth demographic? We've got just the thing. 

Pastel Sea  |  Hue & Tone Creative

Pastel Sea

Think pastels are a little too girly? Tone down the femininity with rich tones. This palette would add a modern touch to packaging or branding materials. 

Incandescent  |  Hue & Tone Creative


These subtle colors serve as a great foundation to help your work stand out. Give this palette a try for your next portfolio site. 

Soft & Whimsical  |  Hue & Tone Creative

Soft & Whimsical

This color scheme feels delicate yet subtly strong.

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