8 elements of a great economic development website

8 elements of a great economic development website  |  Hue & Tone Creative

Creating a strong online presence for your development project allows you to widen your reach and share information with interested people and businesses. In addition to capturing the essence of your city or surroundings, your website should also follow a few marketing best practices in order to enhance your effectiveness. 

The things that make an economic development website great are the same things that make any website a dream: intuitive navigation, on-trend branding, and clear messaging. But what else can really help your website stand out from the pack? 

Whether you’re starting from scratch or looking to overhaul what you’ve currently got, here are eight useful tips to help you get the most out of your economic development website.

 

1. Make your mission clear 

If you want to stand out, your mission needs to be clear, inspiring and distinguishable from the competition. The overarching goal for any economic development campaign is to connect with prospective companies about why you’re a good fit for their company.  

To lure potential job creators to your area, you’ll need to thoroughly develop your mission statement and make sure it’s clear who you’re targeting, how your site or area will benefit them, how you plan to engage them, and what the next steps will be. 

 

2. Show off your support

No one does economic development alone –chances are you have a handful of partner organizations and public or private financial backing. People should easily be able to determine who is involved with your project, and what portions of the project they are involved with.

However, just adding this information to your website isn’t enough –you’ll want to keep people updated as your project progresses. It can take years for a project to go from the idea stage to groundbreaking, and staying active on social media or sending out a monthly newsletter can help keep people bought in to your project. 

 

3. Use statistics sensibly 

If you are using statistics to support something you’ve said or to support the value of your mission, make sure they’re up-to-date, accurate, and applicable. If you try engineering semi-relevant stats to fit your message, you’ll just end up confusing your audience. 

 Use tailored statistics and use them sparingly to make the most impact on your audience. 

 

4. Disclose individual contacts

Don’t use generic email addresses like info@mywebsite.com or contact@mywebsite.com. Potential site consultants will want to be able to do research on all parties involved and want to know they’re about to build a personal connection with someone. 

We suggest including the name, job title, email address, contact number and photo of each of your employees.

 

5. Stick to the three-click rule

You might have lots of really great content on your website, but if your visitors can’t find it, it’s not going to be doing you any good. The less clicks visitors have to make the better!

As a general rule, you don’t want to make pertinent information further than three clicks away from any given location on your site.

 

6. Don’t cut corners on imagery

The look and feel of your online presence is clearly important –but it’s not just about branding. When you’re choosing your imagery, don’t cut corners on the quality. 

There will be times when you’re selling a vision for a mid-construction project, which means you may have to use stock photography. If that’s the case, look for images that feel authentic. Try to target stock images that all have a similar style so that your site looks cohesive. 

If you’re in the early stages of a project, we suggest incorporating lots of placemaking imagery to give prospects a better sense of your community. Photos of lively town centers will help balance out the sterile feel of elevation drawings and floorplans.

 

7. Boast about your buy-in

If you’re in the early stages of a project or are searching for an anchor tenant, community buy-in matters. Showing off major backers will definitely turn heads -- but if you’re stretched for valuable web content don’t limit yourself to just the big names. 

Consider compiling a semi-exhaustive directory of all the small businesses and civic leaders who are engaged with your project. Pull quotes that highlight public support to convey a feeling of success…before you’ve even broken ground. 

 

8. Keep it fresh

Keeping your stats up-to-date is one thing, keeping the rest of your content fresh is another. When a project is in a construction lull, or you’re waiting for permits to come through, it can be easy to let your content get stale. 

To make sure you don’t fall into a rut, we suggest putting together a content calendar together that highlights key developments for the next year. This will help you brainstorm relevant content for the down times and force you to think outside of the box. Just be sure to keep revisiting your content calendar as construction schedules change! 


Let’s get into business: together.

If you need a partner to help you optimize your website, help you develop a campaign, or maintain your social media efforts, get in touch at 336-365-8559 or hannah@hueandtonecreative.com.

How to write a subject line that gets clicks

The world of email marketing is remarkably noisy. According to research conducted by The Radicati Group, a Technology Market Research Firm, 235.6 billion emails are sent and received worldwide every single day, and that number is only set to increase. 

For you as a marketer, that means there’s an endless stream of emails - both business and personal - to compete with, making the appeal of your subject lines crucial to getting an open. 

If you’re struggling to see the click through rate your campaigns need to succeed, we’ve got a bank of ideas to help give them a boost. 

How to write a subject line that gets clicks | Hue & Tone Creative


1. Short and snappy for the win

Short and snappy is usually the name of the game when it comes to digital communication, and email marketing is no exception. You’ll want to use as few words as possible, while still communicating a cohesive idea or call to action. You’ve only got a finite amount of time to capture people’s attention and if your subject line is too long it’ll truncate. If you’re struggling to know when to stop, aim to keep it within 50 characters.

 

2. Make it personal

Include personal information -- like the recipient’s name or location -- in the subject line makes it feel unique and tailored to the recipient. It’s important to only do this if you’re certain your data is accurate -- if you refer to ‘John’ as ‘Mark’ in your subject line, there’s only one place your email is going: the trash.

 

3. Use simple language

People don’t tend to read carefully when they’re scanning their inbox. So, don’t make it difficult for them to skim and easily  understand the subject line. Use simple language that’s easy to understand and gives a clear indication as to what’s inside.

 

4. Make it actionable

The reason you’re sending an email in the first place is because you have a desired end goal in mind, so incorporate that goal into your leading line. For example, if the email’s promoting a special offer, instead of saying ‘Boots are now 20% off’, you should say ‘Flash Sale: Get 20% off boots today!’ 

Use active and action-oriented language to encourage clicks and promote a sense of urgency. 

 

5. Create a sense of urgency

If people think something’s about to expire or run out, they’re much more likely to act sooner rather than later. Adding something as simple as ‘ends soon,’ ‘act now,’ or ‘hurry’ to your subject line can help communicate this message.

That being said, it’s important not to overuse this tactic. If you make every email sound like an emergency, it’ll quickly lose its novelty and recipients will stop taking action. 

 

6. Use numbers

Numbers can help spark intrigue and are great for promoting things like listicles, events, statistics, or blog posts. For example:

  • 8 ways you can save money this summer

  • Join our 2,000 happy clients

  • 200 others are coming to our event – don’t miss out! 

 The use of numbers helps make your subject line stand out, set expectations, and get straight to the point.

 

7. Ask a question

Questions draw people in, stimulate interest, and get people curious about what you have to say. For example, if your email exists to promote an article on ‘7 common subject line mistakes’, you could send it with subject line questions like: 

  • Are you making these subject line mistakes?

  • How successful are your emails?

  • Do you know where your subject lines are going wrong?
     

8. Dare to be different

If you don’t want to get lost in a sea of sameness, don’t fall into the trap of being the same. Be bold with your subject lines and don’t be afraid of injecting a bit of humor, sarcasm, or strangeness into them. 


Hue & Tone Creative: Email Marketing for the Triad

These eight tips are just the tip of the iceberg! We’ll get email marketing off your to do list and give you the hands on help you need for a successful conversion rate. Let’s chat about it: 336-365-8559 or hannah@hueandtonecreative.com.

How to do a social media audit

Managing your businesses social media channels is a daily, if not hourly, endeavor. You get into the groove of posting regularly, and it makes it easy to forget about the big picture: your overall social media strategy.

If you’re finding it hard to remember the last time you reviewed your overarching social media strategy, it’s probably time to step back and do a social media audit.

In fact, routine audits should be an important element of your social media strategy. Regular audits will help you identify any weak points in your approach, give you more detailed information about your audience, and help you retool your strategy to match current trends. 

We would suggest doing an in-depth audit at least once a year in addition to a monthly or quarterly mini-audit. Doing a monthly check-in will give you a real-time idea of where you’re at with your goals, making it easier to pivot and adapt as you go. 

How to do a social media audit |  Hue & Tone Creative


Set goals for yourself

If you don’t have a set of measurements to grade yourself against, how will you know if your social media has been successful? 

Before you jump into your first social media audit, set some guidelines for what success looks like. There are many third party templates available – like this one from Sprout Social– or you can set your own goals. 

You’ll want to review the following for each profile: 

  • Engagement numbers

  • Publishing frequency

  • Consistency

  • Audience demographics

  • Referral sources

  • Social media budget/ROI

  • Channel specific metrics 

  

Delve into the numbers

Whether you use built in analytics or an outside platform, you’ll want to make sure you’re checking in regularly to gauge the health of your social media channels. Analytics are invaluable in terms of steering your future strategy and ensuring you are tailoring your content to what works best for each platform.

A few basic things to be looking for:

  • Are you on the right platforms? There’s little value in investing time into daily Facebook posts if the majority of your audience uses LinkedIn. Even if you’ve already done this in the past, behaviors change, so make sure you’re up-to-date with current trends. Do some digging to find out where your audience actually is and refocus your efforts accordingly. 

  • Who is on your page? Thought you were marketing to young women, but most of your traffic is middle aged men? That’s good information to have so you can tailor your strategy accordingly. 

  • What content is most popular? What content is really connecting with you audience – and what isn’t? Consider cutting what isn’t connecting – especially if it’s content that’s taking up the bulk of your content creation time. 

  • When is your audience online? Built in analytics make it so you no longer have to guess about peak posting times. 

  • Don’t forget to track these stats all the way through to your web traffic. When people come over to your site from social media, how long are they staying? Are they happy with the links you’re serving them?

other MAINTENANCE steps

Once you’ve outlined the metrics you’ll use, there’s a few more things we suggest you do:

Need to display more than one link in your Instagram bio? LinkTree is the solution! Check it out here

1.    Go back to your bios

If you don’t regularly check in on your social media bios, you’ll probably be surprised how much has changed since you last updated it. Business objectives change, taglines get updated, and advertising campaigns shift focus – and your social media bios should reflect every one of these significant changes.

Your bio should be tailored to each platform, and no matter where it’s displayed your social bios should be short, snappy, and on-brand. You’ll want to make sure you’ve included an overview of your services, your location, and who you work with/for.

 

A great example of an Instagram bio

Trendy and affordable clothing boutique for professional women of all ages. Charlotte and Greensboro locations open M-F, 7a-5p. #BoutiqueName

Why it’s good: This bio tells you who this boutique is for, where they’re located and when they’re open. Chances are, that info covers most of the questions first time visitors would ask. Hashtags in Instagram bios are live links, making #BoutiqueName is a valuable use of space. 

 

A bad example of an Instagram bio

Great clothes, great prices. Founded in 2002, open daily. Visit www.URL.com for more. 

Why it’s bad: When you were founded is pretty much irrelevant information. And, this bio isn’t properly tailored for Instagram – that hyperlink should only be listed in the website field, because that’s the only place a URL is clickable.

How to do a social media audit |  Hue & Tone Creative

2. Refresh your imagery

Visual branding evolves over time – and your cover photos should evolve as well. Bonus points if you update them to fit the seasons, your most current advertising campaign, or special events. 

When it comes to cover photo quality, make sure you’re up to date with the latest trends. For example, most major brands have swapped out a high res image in favor of a video cover photo. If you opt to make the switch, you’ll want to make sure your video looks clear and loads quickly. 

 

3. Scan the web

Do a quick Google search and make sure there aren’t any profiles out there claiming to be you -- or that you don’t have any old profiles of your own lingering around. If there are, you could be losing out on some business-winning followers.  

If you do come across your own old profile, delete it. And if it’s someone else impersonating you, ask them to remove the page - if they don’t, report it.

 

4. Create new goals

Now that you’ve tracked and measured your goals, how are you going to improve and change them? Once you’ve concluded your social media audit be sure to set new goals that you hope to achieve in the next month, quarter, or year.  


Hue & Tone: Social Media Solutions for every business

If you need help refining or maintaining your social media strategy, you’ve made it to the right place! No matter what state your social media plan is in, we can help you get your profiles back on track. We can even do the posting for you! To learn more, get in touch with us.

How to maximize your Black Friday marketing efforts

Black Friday officially marks the start to the holiday shopping season. It’s the kick off to what has turned into a four-day shopping frenzy – and whether you’re looking to capture Black Friday shoppers or Cyber Monday sales, you’ll have tons of consumers who are ready to jump on limited-time only deals. 

While this means the competition out there will be tough, it also means you’ve got a load of hungry consumers to target. If you’re gearing up to get in on the Black Friday or Cyber Monday action, here are five tips to help you make the most of your marketing.

How to maximize your Black Friday marketing efforts  |  Hue & Tone Creative

 1. Start it early

Don’t wait until the night before to advertise your Black Friday bargains. We’d recommend warming your audience up a week or two in advance so they: 

  • Know to come straight to you once your sale starts

  • Can start scouting out what items they might put in their basket

  • Can spread the word on your behalf

 

2. Be clear

People aren’t mind readers, so make it super easy for them to find out when your sale starts/ends, what the discounts will be, and which products or services they’ll apply to.

Drumming your Black Friday bonanza up to be something bigger and better than it is is a risky game to play. You run the risk of not only annoying customers on the day of, but also losing their long-term interest as well. 

 

3. Check your capacity 

If you’re lucky, your server will see a steep spike in traffic on and around Black Friday as consumers hunt through your site for the best deal. Make sure your systems can handle the increase in volume with ease - the last thing you want is your site or app crashing during peak buying times.

 

4. Take a targeted approach

Instead of sending out blanket marketing campaigns and hoping for the best, take the time to create a more tailored approach by digging into people’s behavior and targeting them based on past habits. 

Target people who have recently abandoned carts full of items that are now going on sale. It takes more time to set up, but if done right the results will be worth it. 

 

5. Make sure you standout 

Whatever medium you’re using - email, social media, direct mail, or otherwise, there’s a lot of competition out there. But it’s not only your competitors you’re competing against. 

You need to make sure your marketing collateral stands out from the stuff you typically send out so that recipients sit up, pay attention, and immediately click through to your website. Find the balance between an eye-catching Black Friday ad and your usual brand. It’s a great time to push the boundaries of your every day branding – just don’t lose your brand completely. 


Your Holiday Marketing Partner

Not sure where to start? Not a problem. Whether it’s support with your landing pages, social media strategy or email campaign, we’ve got you covered. For last minute Black Friday support, reach out to us at 336-365-8559 or hannah@hueandtonecreative.com.

Best 404 pages: Designs that stand out

In an ideal world, your website visitors would never find themselves faced with a 404 page. But, suffice it to say, this isn’t an ideal world — people type things in wrong, links break, and technical difficulties happen.

Although your first plan of action should be ensuring there are no broken links on your site in the first place, there are ways you can make the most of a bad situation. If a visitor finds themselves facing a 404 page, you can turn their irritation into an opportunity to entertain them, sell yourself, or provide them with valuable resources.

Here’s a few people we think will delight their customers with their weird and wonderful 404 pages:

Pixar

It’s clean. It’s simple. It’s on-brand. It’s a complete over-exaggeration of the reaction you probably had. And in our opinion, it completely works.

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Bluepath 

Funny and relevant: the best combination! Bluepath’s a data strategy company, so they aptly designed a data-driven map to show their lost visitors where they stood.

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Lego

Like Pixar, Lego let their 404 page serve as an extension of their existing brands. They capitalized on a few favorite characters to illustrate the situation visitors have found themselves in. 

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HubSpot

Not every brand necessarily has a set of iconic characters to bring their 404 page to life. But, as HubSpot have shown, this doesn't have to stop you from having a bit of fun.

They’ve also smartly reinforced their audience’s love of their services and cleverly tried to redirect them to a handful of other, selected pages - win, win!


GitHub

If all else fails, state the obvious. Super simple, but just as on brand.


Emirates

Everyone loves a good pun, right? The beauty of Emirates’ 404 result is that it puts their people on the page and capitalizes on a very obvious but on brand, pun-filled message.

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eHarmony

Another superb example of how your 404 page’s message can wittily relate back to your organization’s core message.


NPR 

Now there’s a lot more text on NPR’s 404 page than most, but it totally works. They do a lot here: in addition to giving you an alternative way to find what you’re looking for, they work in a little foolproof humor and even point you to a few other articles.


Magnt

There’s two elements on this page that we absolutely love:

1)   It puts some of the onus on the visitor - after all, 404s aren’t always the website’s fault!

2)   They’ve maximized on every single opportunity and managed to turn their 404 page into a sales pitch for their product


A couple of 404 basics…

 Now that we’ve taken a look at a few great examples, it’s time to create your own awesome 404 page. Daring 404 page designs aren’t for everyone, but even the most basic of templates must include:

Key links - make it easy for visitors to navigate their way back to live pages on your site. Ideally, you should make sure your main navigation bar is prominent on your 404 pages.

Branding - just because your 404 page isn’t a page you intentionally want to drive traffic to, doesn’t mean it isn’t important. Keep the look and feel of it consistent to that of your site so people know you’re still close by.


 Hue & Tone Creative: Custom design and marketing

When it comes to web design, we know what we’re doing. For help creating a killer 404 page or an entire website, make the first move toward better web marketing today: 336-365-8559 or hannah@hueandtonecreative.com.

12 tips for a successful webinar

If done right, webinars are a great way to engage your audience, add credibility to your name, build meaningful relationships, and raise your brand awareness. But if things go poorly, you’ll be funneling a lot of time and energy into a failed presentation. 

Not sure what “getting it right” looks like? Well, we’ve put 12 tips together to help guide the creation of your webinar.  

12 tips for a successful webinar  |  Hue & Tone Creative


1. Make sure the speaker’s engaging 

If you’re expecting your audience to tune in for 10, 20, 45 or 50+ minutes, make sure the person delivering the webinar has a voice for it. You need someone who has an enthusiastic tone and, most importantly, is clear with their delivery. 

 

2. Sound out the sound quality 

There’s nothing more annoying than trying to intently listen to something that’s too quiet, keeps crackling, or has irritating background noise behind it. Do a few test runs before you go live so that you can ensure your sound quality is top notch.

 

3. Don’t forget about the design

As with any collateral you produce, your webinar slide design needs to be high-quality and on brand. Use easy to read brand typefaces, don’t cram too much on one slide, and don’t go overboard on graphics or photos. 

 

4. Analyze the length

There’s no golden rule when it comes to the length of your webinar. If you’ve got past recordings to learn from, see what time people tend to drop off and take it from there. If this is your first ever webinar, we would suggest never going over 60 minutes. 

 

12 tips for a successful webinar  |  Hue & Tone Creative

5. Rehearse, rehearse, rehearse

No matter how confident you are with your delivery skills, always do a test run. Fine tune the order of the slides, practice tongue-twisting lines, and work out all the glitch with your transitions –it’s better to work these things out now rather than later.   

It’s a good idea to have someone sit in on the practice run too - their fresh perspective might help you uncover issues you hadn’t previously picked up on.

 

6. Keep it conversational

Unless you’re delivering your webinar to robots, keep it conversational. It’ll make it easier for people to keep up with and digest, and itwill bring that all-important human element to it.

 

7. Introduce Q&As

Allowing a forum for Q&A’s is a great way to involve your audience, keep them engaged, and provide them with key takeaways that are tailored to them. 


8. Speak in second person

Refer to your audience as ‘you’. This’ll help submerge them into what you’re saying, build interaction, and make the entire webinar feel as though it’s being delivered to them on an individual level.

 

9. Bring it to life

Refer to real-life experiences throughout your webinar. In doing this, you’ll instantly make the information more relatable –and, the power of storytelling often makes details easier to remember.

 

10. Keep mobile in mind 

When you’re doing your test run, bear in mind that people might be watching your webinar on either their desktop, tablet, or mobile. So, make sure it works and streams easily on all types of devices. 

 

11. Your personal plug 

Don’t forget to mention your product or service at least one point - after all, the goal (whether now or in the future) is a sale. Just make sure you don’t go overboard. If your pitch is toosales-y you run the risk of listeners zoning out.

 

12. Don’t forget time differences

Last but not least, if you’re targeting people from different countries or time zones, factor these variances into the date and time you’re hosting your webinar –no matter what you’re sharing, people probably won’t wake up at 2am to see it. 


Hue & Tone Creative: Marketing for Greensboro, NC and beyond

If you feel like your webinar isn’t connecting, we can help you take your content to the next level. We can work with you on every marketing project, no matter what the format. To get an idea of what we can do, see some of the projects we’ve worked on in the past or get in touch.

The beginner's toolkit to hiring a graphic designer

Completely devoid of design sense? Struggling to put in words why others should support your business? It may be time to bring some outside help in. Whether you’re thinking about hiring an agency, graphic designer, or web designer, there’s a few things you need to know before hiring outside help.

We’ve pulled together some of our best articles from over the last year to help answer some of the big questions you’ll run into when hiring outside help.

Whether you’re a new business just getting off the ground, your business is suddenly growing, or you’ve just realized you’re in too deep — we’ve got an article here for you.

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses |  Hue & Tone Creative

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses

You know you need the basics like a logo and business cards – but what other marketing assets should you make a priority? We’re here to tell you what you need it, why you need it, when you need it, and how you get it.


Best post if you’re looking into doing a rebrand: 7 reasons why you should invest in a professional logo design

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do. This post breaks down how a professional can design a logo that has meaning, purpose and power.

7 reasons why you should invest in a professional logo design  |  Hue & Tone Creative

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Best post if you’re in the process of finding a designer: 15 Questions to ask your designer before hiring them

Entrusting your business’s online presence to a trained professional is an excellent choice.  However, before journeying any further, there’s something you must consider: you’re the boss. Like with any other hire, it’s your responsibility to find the right talent to perform the task. Here are 15 questions you should ask a designer before shouting, in boss-like fashion, “you’re hired!”


Best post if you might need website help: Pros and Cons: DIY Web Design vs. Hiring a Web Designer

You’re in need of a new website, but you’re not sure if you should take a stab at it yourself or hire outside help. It all depends on your needs. While web site builders make it easier than ever for non-designers to pull together their own website, they don’t work for everyone. If you’re a tech savvy business owner who needs a simple site, they might be a great option. But, if you’re tech-challenged, short on time, or in need of a more custom site you probably need to consider hiring a web designer.

Pros and Cons: DIY Web Design vs. Hiring a Web Designer  |  Hue & Tone Creative

What’s the difference between a graphic designer and a developer?   |  Hue & Tone Creative

Best post if you already know you need website help: What’s the difference between a graphic designer and a developer?

As online tools make it easier for people to learn new skills there’s been more and more overlap between the jobs of graphic designer and developer. Although they are experiencing more and more of each other’s worlds, there are still several clear-cut differences between the skillsets of graphic designers and developers — so, who do you need to hire?  


Best post no matter who you are: How to give honest feedback without frustrating your designer

If you do it right, giving feedback won’t be perceived as negative. In fact, it’s an important part of the design process – and it’s something that your designer is anticipating. But giving feedback in an unproductive way can lead to an overall unproductive relationship between you and the creative you hired. 

How to give honest feedback without frustrating your designer  |  Hue & Tone Creative

Hue & Tone: Your new marketing partner

You probably made it to this blog post because you’re considering hiring an outside designer. We’d love to throw our hat in the ring! 🎩🙋🏻‍♀️No matter who you are or what stage your business is at, we’d love to sit down and tell you why we’re the right marketing partner for you. Let’s set something up: 336-365-8559.

Color Stories: Vintage Vibes

Traditionally, retro colors are all about less saturated hues that have a flat feel. This week we’re taking a little inspiration from the objects of yesteryear and reinterpreting them as modern, fresh color schemes that would work in today’s branding. 

In our eyes, retro and vintage are always in style – whether it’s a throwback to the 70s, 80s, or 90s, the past always serves as a great source of inspiration. We love a nostalgic look when it comes to product packaging, app design, or campaigns graphics. 

Mix these colors with some sleek sans serif fonts and minimal graphic elements, and you’ll have a brand that works perfectly today… even if it was inspired by yesterday. 

Carside Colors

Classic teal pairs well with these packaging inspired reds and oranges. It’s early day fast food meets a classic ride. 


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Muted Motel

Forget blue and pink only working for a baby shower – these pale pinks and blues will want to make you stay the night at this vintage motel. The mix of so many soft hues lends itself perfectly to an upscale feel. 


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Colorful Camera

A fun take on the Polaroid’s rainbow color scheme, these toned down swatches harken back to an age of roller rinks, disco, and, well…polaroids. 


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Resplendent Radio

Bathed in blue light, this shot inspired a monotone musical scheme fit for any brand – past, present, and future. 


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Primary Patches

Primary colors can be reinterpreted to fit any decade – and this patch inspired flat lay is no different. Soft grey and a pop of deep emerald help elevate the look.


Monotone Memories   

Browns and taupes may seem dull at first, but when applied fastidiously they can create an elevated look. This scheme is perfect for men’s brands or retro products that truly want to connect with the look of the past. 

Why you should (probably) be using Hubspot

Why you should (probably) be using Hubspot | Hue & Tone Creative

Should you be using Hubspot for your business? We’ll start by giving you a quick answer so that you know if this article is for you. 

We believe you’ll get a great ROI on using Hubspot for your business if you plan to spend a minimum of $2,000-$3,000 a month on digital marketing. 

Now, to back that up…what does Hubspot do?

Hubspot’s an all-encompassing marketing platform, and it provides businesses with the tools they need to optimize their inbound marketing efforts. 

In a nutshell, some of their software includes:

  • Email: the ability to create custom-made email templates, tailor subject lines to your audience, and conduct A/B tests to continue making improvements.

  • Blogging: helps you optimize your copy to aid with conversions and organic visibility, as well as keep your formatting consistent and clean.

  • Landing pages: allows you to easily build responsive landing pages, personalize their elements (like content, CTAs and forms), and analyze, test and optimize them to keep leveraging their conversion rate.

  • Marketing automation: saves you time by automating your email campaigns with the ability to tweak triggers, conditions and actions, so you’re contacting the right lead at the right time.

  • Lead management: with the click of a button, it enables you to see which leads you’ve contacted, when, and how they responded, to tailor future campaigns to their behavioral patterns. 

  • Analytics: with built-in analytics, reports and dashboards, it gives intelligent insights on all your inbound marketing efforts to see which channels are and aren’t working for you.

  • CMS: it enables you to build a responsive, SEO-friendly site, that’s fully integrated with all your marketing funnels.

  • Social media: you can seamlessly build your social presence by sharing your content from the same place you build your campaigns, and monitor how different social channels perform. 

  • SEO: with content strategy tools, search data stats, SEO tips as-you-type and reporting suites, it gives you all the tools needed to easily plan, optimize, and monitor your organic efforts.

  • Call to action (CTA): it provides you with a platform to design dazzling CTAs and see who’s actually clicking them. 

  • Ads: it takes the guesswork out of your Facebook and AdWords adverts with reports that prove your ROI – with precision.

And that’s just some of the major draws – they also provide a suite of service and sales tools, many of which are free add-ons. 

  Lead customers the right way with Hubspot!

Lead customers the right way with Hubspot!

Really good resources

Beyond their software packages, Hubspot also has a large database of free resources that will help you stay plugged in to any emerging trends or best practices.

Our top five reasons why

When it comes to inbound marketing, Hubspot’s one of the leaders in the pack. There are countless reasons to couple up with them, but here are our top four: 

1. It’s an intuitive tool. While Hubspot’s interface is incredibly layered – and can be a little intimidating to first time users – it’s also designed incredibly well. Once you get a basic idea of where everything is at, you’ll be able to seamlessly navigate within the interface as you learn to master their tools.

2. Great free options. Hubspot’s CRM is always free, and many of their basic marketing tools are free as well. It’s a great way to get a hang of the tool and see if it works for you before you spend a single penny.

3. Superb support. In addition to the comprehensive database we previously mentioned, HubSpot’s online and phone support team is available for Service Hub and Enterprise users. 

4. An integrated approach. By letting you control the entire sales process from start to finish, Hubspot cuts out the need for multiple tools. In the long run this will save you time and make your day-to-day digital marketing more efficient. 

5. Detailed reporting. Intensive reporting allows you to see the details on everything from who your customers are, to what they’re viewing, where your customers came from, how your  content is preforming, how you stack up to the competition, and more.


Hue & Tone Creative: Digital Marketing for Greensboro, NC

Need to refresh your stale online ads? Give your Facebook a lift? Breathe new life into your website? We can do all that and more. We’ll rechart the course of your marketing strategy and help you increase the ROI on your digital efforts. Just give us a call to get started: 336-365-8559.

10 accounts every designer needs to follow on Instagram

When it comes to finding design inspiration, Instagram can serve as your personal playground — it’s a gold mind for great content and inspiration… if you follow the right people, that is.

Whether you’re looking to get inspired for an upcoming photoshoot or you need to find a new font to try out, here are 10 awesome Instagram accounts every designer should tap into from time-to-time.

 

1.  logoinspirations 

If you’re stuck in a rut trying to create that standout logo, logoinspirations curates all the best identities out there to save you trawling the web. If you check out their highlights, you’ll find lots of tips, inspiration and tools.

 

2.  logonew

Sticking with the logo theme, logonew shares a healthy blend of sketches and digital concepts. From drones and eagles to bitmojis, bees and beer, their feed is brimming with variety that’s sure to set your creative wheels in motion.

 

3.  neil_a_stevens

Specializing in poster design, Neil’s Instagram illustrations are nothing short of ingenious. Whether you’re looking for digital or online inspo, his masterpieces will get your inspiration flowing -- and your jaw dropping.

eaters-collective-129481-unsplash.jpg

4.  darias88

In his own words, the owner of this account, Daniel Aristizábal, “brings forward new technologies to create stunning and inspiring artworks.” He’s constantly experimenting with new styles and is known for his mastery of turning everyday objects into something abstract, original, and colorful.

 

5.  mrseaves101

Run by an Australian artist called Gemma O’Brien, this account is packed with bold lettering, illustrations, andtypography. It’s vibrant, it’s edgy, and it encompasses a mix of bold artwork and beautiful snapshots from around the world.

 

6. handmadefont

Finding a font is no easy feat, but if it’s variety you’re after, handmadefont has you covered. From industrial, futuristic and floral looks, to street art, 3D and foodie feels, it curates a whole load of forward-thinking concepts. 

 

7. interaction_design_foundation

This one’s less actual artwork, more practical tips -- to help you achieve that perfect piece. With posts on everything from introducing lean UX and conducting heuristic evaluations to information visualization and color emotion, there’s something for everyone.

 

8. heystudio

Heystudio focuses on brand identity, editorial design, illustration, geometry, color and direct typography. All these topics are at the heart of what they do and their feed has a quirky and contemporary look. With clients like Apple, Vodafone and Oxfam on their books, they must be doing something right…

 

9. uiuxgifs

GIFs are on the up. If you’re looking to incorporate some on your site or in your social media and email campaigns but just can’t map out what you want, this feed’s full of animated inspiration.

 

10. velvetspectrum

Last but by certainly means not least, Velvet Spectrum houses a mix of typography, illustration and motion graphics. Oozing with dynamic color and careful composition, the updates are nothing short of electric.


Hue & Tone Creative

If you’ve hit a creative wall, we can help you take your artwork to the next level. We can work with you on every design project, no matter what the medium — no print or digital job is too small. To get an idea of what we can do, see some of the projects we’ve worked on in the past or get in touch.