20 content ideas for kitchen and bath designers
It might take a little creative brainstorming, but we’re here to tell you that there’s always something else to blog about. Here at Hue & Tone, we work with a number of residential building and design pros – including kitchen designers, cabinet reps, general contractors, realtors, and lighting companies – and hear concern from these folks in particular that they have nothing to talk about on their blog.
Content creation is a common concern – and worries range from being stumped in the initial brainstorming session to long-term stress about running out of things to post about. No matter what industry you’re in, we promise that there’s plenty to post about!
But don’t just take our word for it, let us demonstrate and help you brainstorm some new ideas. We’re going to start by focusing on generating ideas for our kitchen and bath creatives – but if you’re stumped, we’re here to help! Drop us a comment at the bottom of this post if you want to see us do a brainstorming session for your industry.
Building + Design Practices
1. Designing a family (and kid) friendly kitchen: What tips can you provide to make the kitchen a more inclusive space for the whole family?
2. Stain, paint, or replace? What time, budget, and design factors should someone consider when they’re making a decision about a cabinet upgrade?
3. How to set a remodeling budget: What should clients consider when outlining everything they want in their new dream kitchen? What expenses might they not be thinking about? How much wiggle room should they leave to account for fluctuating expenses and ensure they don’t blow the budget? Pose and answer all these questions for prospective clients to start building trust before you even begin working together.
4. Choosing the right appliances: Introduce people to your favorite appliance brands and let us know what products you would recommend for a variety of budgets.
5. Biggest renovation mistakes to avoid: What missteps do you see most often? Which design decisions have you been brought back in to correct?
6. Checklist for your bathroom renovation: Create a free downloadable that homeowners can use to get everything organized for a bathroom renovation.
7. Finding the right designer: We all have an idea of who our ideal clients is – use this knowledge to write a post explaining who you love to work with. In turn, this will help homeowners determine if you’re the design pro they’re looking for!
8. Granite vs Quartz: Walk us through the pro and cons of each popular countertop material. Are there less common materials (like butcher block) that a homeowner should consider?
Trends
9. Building Sustainably: What’s the latest in renewable building technology? What should clients consider when aiming for a more sustainable and eco-friendly design?
10. What do you see as the latest trend in smart technology? What’s the next big thing? Our client, Dream Kitchen Builders, does a great job making these predictions – check out their blog here.
11. How to create a timeless look: Instead of talking about what’s trendy, talk about what will never go out of style. This could be a design feature, paint colors, or fixtures.
12. Where to splurge vs where to save: Would you suggest spending big money on fixtures or appliances? Cabinets or countertops? Lay out your top tips and suggestions in a post!
Inspiration
13. What trends do you see emerging in flooring? Don’t just tell us – show us examples of the latest tile, vinyl, and wood trends. Incorporating visual blogs cuts down on the writing you have to do and can convert to great social media content.
14. Advise on selecting just the right shade: Picking paint colors is no easy decision, so give clients some guidance on what shades work best. Bonus points for breaking swatch options down by color, mood, or room.
15. Lighting trends: Curate lists of great lighting fixtures for bathrooms, kitchens, hallways, outdoors, and more.
16. Out of the box design details: Have a wallpaper, light fixture, or unique detail that you’ve been dying to incorporate in a design? Compile these into a blog post and see if you can snag a prospective client that shares your unique design sensibilities.
17. Small space inspiration: Show and tell us how homeowners can increase the functionality and appearance of a small space.
Evergreen ideas
18. Recent jobs: Don’t forget to show off your own work on your blog! Share pictures, quotes, and the story behind your latest renovation or design jobs. This will help prospects get a better idea of your style and how you like to work.
19. Business updates: Forming a new partnership? Working with a big name client? Attending a kitchen & bath tradeshow? Share updates about your business on the blog to give people an inside look at what’s going on behind the scenes. These posts help build a relationship and your credibility.
20. Fun (but related) bonus content: Don’t just stop at designing the kitchen and bathroom – expand your blog topics to include relevant information like hosting tips, recipes, and home organization.
Hue & Tone Creative
If you’re stumped during the brainstorming process, we’re here to help. From your very first blog post to learning the latest social platform, we’ll help you with your marketing so you can get back to doing what you do best: running your business. Contact us today to learn more.