I've been so excited for this particular post! It was tough to wait until the work was complete and ready to share.
I could keep leading up to it forever, so I'll cut myself off. Here's a look at the website and comprehensive branding we created for CSDHH, a fantastic nonprofit that -- as the acronym suggests -- provides communication services for the Deaf and Hard of Hearing.
CSDHH just celebrated its 40th anniversary, but had never been branded -- so this was a true start-from-scratch situation, which was a fun challenge to take on. They wanted natural, earth-toned branding that didn't go straight for the obvious -- things like hands or ears.
The solution: the repeating motif of keys, which represent with the right level of subtlety that this is an organization that's unlocking doors and breaking down barriers for the Deaf and Hard of Hearing community. CSDHH's new tagline -- Opening Doors, Connecting People -- brings that theme full-circle.
Now after 40 years of service to the community, CSDHH has clean, comprehensive branding that communicates, subtly but clearly, what they're about as an organization. That was a cool thing to be a part of -- and it was even better to get to know the people of CSDHH. My gratitude to them for allowing me to be a part of the process, and more than that, for all they do for this community!