As my small business grows, I have a better understanding of who we are and who we’re trying to reach. When I founded Hue & Tone, I went with muted, simple colors – but quickly found that this very basic palette was limiting.
Hue & Tone’s refreshed branding is cleaner, brighter, and better represents who we are and what we do – without being such an overhaul that we’ve become unrecognizable. A wider range of colors and textures, along with an expanded font palette, offer visual flexibility and do a better job of telling our story.
Check out the before and after here:
How do you feel about your business's branding? Does it tell your story well, or is it time for a refresh?