While I spend a lot of time working on branding (and accompanying collateral) for businesses, nonprofits, and other organizations, I also really enjoy developing branding, logos, resumes and websites for individuals. 

This week's Client Spotlight (a first for the Hue & Tone blog!) shows what we created for Meghan, a young professional whose career transition required a branding about-face. 

Who She Is: A twenty-something working in journalism -- and searching for a role outside that field.

What She Needed: The resume Meghan had been using was colorful, bold, and nontraditional. It worked just fine in her creative field, but was too much for many of the companies and organizations on her "to apply" list. She needed something that was clean and conservative -- without looking like a resume template.

What We Delivered: Meghan's new resume features muted colors, clean typefaces, and simple lines. The result is a look that's appropriate for any industry, while still standing out from the rest of the stack. I'm happy to report that it helped her land her dream job in government.

The takeaway? It's easy to think, especially if you work in a creative industry, that colors and branding in general are off-limits. That's not the case. Making strategic decisions about branding, informed by your knowledge of the industry you're targeting, will help you achieve your career goals. I've seen it happen time and time again!

What decisions have you made about your personal brand? Does it serve your goals & purpose? If you're not sure, let's connect.

You may have noticed that we haven't been around much on the blog lately. Our days have been filled to the brim -- packed with social media scheduling, logo design, video shoots, client meetings, and a few cups of coffee to keep it moving along. 

 It has been harried and busy and interesting and fun. On a serious note, I'm grateful for the opportunity to support organizations and individuals as they sort through the puzzle of explaining who they are to their audiences. It's my favorite kind of work and I'm glad I get to do it every day. 

Moving on, though, I wanted to share a little of what I've been working on since I last spent time in this space.

Downtown Greensboro banners

Front

Back

I've loved making a home in Greensboro, NC. It's one of those cities that's the perfect size -- big enough that there's plenty to do, small enough to know your neighbors -- and there are great things happening downtown. I partnered with the City of Greensboro to design these banners, which augment the city's placemaking efforts and establish the feel of downtown Greensboro for visitors and locals alike.

Action Greensboro print ad

This ad captures the spirit of Action Greensboro, which harnesses the energy of local business, education and government to strengthen the economy and ensure a great quality of life in Greensboro. This design needed to be clean and simple, while still capturing the verve and vibrancy of the work.

Social Media - Revolution Mill

I'm lucky to call Revolution Mill my home away from home (it's the location we chose for Hue & Tone's offices). Revolution Mill is a new live/work/play development in downtown Greensboro; the site has a rich history and is on the National Register of Historic Places. Social media for this client has to strike a balance; we need to highlight the great opportunities at Revolution Mill now (from studio, office, and event space to restaurant concepts and residential coming soon) while remaining grounded in the history of the space and sharing the story of preservation that's happening. 

I'd love to know -- what projects have you been working on lately? 

PROJECT I JUST WRAPPED UP

This UU Chapter was looking for something that would incorporate imagery from the national Unitarian Universalist Association (the flame) with imagery that would represent the local branch (mountains). Rich colors and varied typography enhance this new logo.

WHAT I'M WORKING ON NOW

A one-page handout for Rise & Shine, an afterschool program committed to promoting racial justice and equality. We’re in the planning stages of creating this evergreen piece that will be used to promote Rise & Shine to potential volunteers and participants. 

A new website for Los Angeles based actress Jenny Austin. We’ve worked with Jenny in the past to develop her personal branding and a new resume – now we’re excited to collaborate on a new personal site to show off her talent.