Logo Design

The beginner's toolkit to hiring a graphic designer

Completely devoid of design sense? Struggling to put in words why others should support your business? It may be time to bring some outside help in. Whether you’re thinking about hiring an agency, graphic designer, or web designer, there’s a few things you need to know before hiring outside help.

We’ve pulled together some of our best articles from over the last year to help answer some of the big questions you’ll run into when hiring outside help.

Whether you’re a new business just getting off the ground, your business is suddenly growing, or you’ve just realized you’re in too deep — we’ve got an article here for you.

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses |  Hue & Tone Creative

Best post if you’re just getting started: The essentials: Must have marketing assets for new businesses

You know you need the basics like a logo and business cards – but what other marketing assets should you make a priority? We’re here to tell you what you need it, why you need it, when you need it, and how you get it.


Best post if you’re looking into doing a rebrand: 7 reasons why you should invest in a professional logo design

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do. This post breaks down how a professional can design a logo that has meaning, purpose and power.

7 reasons why you should invest in a professional logo design  |  Hue & Tone Creative

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Best post if you’re in the process of finding a designer: 15 Questions to ask your designer before hiring them

Entrusting your business’s online presence to a trained professional is an excellent choice.  However, before journeying any further, there’s something you must consider: you’re the boss. Like with any other hire, it’s your responsibility to find the right talent to perform the task. Here are 15 questions you should ask a designer before shouting, in boss-like fashion, “you’re hired!”


Best post if you might need website help: Pros and Cons: DIY Web Design vs. Hiring a Web Designer

You’re in need of a new website, but you’re not sure if you should take a stab at it yourself or hire outside help. It all depends on your needs. While web site builders make it easier than ever for non-designers to pull together their own website, they don’t work for everyone. If you’re a tech savvy business owner who needs a simple site, they might be a great option. But, if you’re tech-challenged, short on time, or in need of a more custom site you probably need to consider hiring a web designer.

Pros and Cons: DIY Web Design vs. Hiring a Web Designer  |  Hue & Tone Creative

What’s the difference between a graphic designer and a developer?   |  Hue & Tone Creative

Best post if you already know you need website help: What’s the difference between a graphic designer and a developer?

As online tools make it easier for people to learn new skills there’s been more and more overlap between the jobs of graphic designer and developer. Although they are experiencing more and more of each other’s worlds, there are still several clear-cut differences between the skillsets of graphic designers and developers — so, who do you need to hire?  


Best post no matter who you are: How to give honest feedback without frustrating your designer

If you do it right, giving feedback won’t be perceived as negative. In fact, it’s an important part of the design process – and it’s something that your designer is anticipating. But giving feedback in an unproductive way can lead to an overall unproductive relationship between you and the creative you hired. 

How to give honest feedback without frustrating your designer  |  Hue & Tone Creative

Hue & Tone: Your new marketing partner

You probably made it to this blog post because you’re considering hiring an outside designer. We’d love to throw our hat in the ring! 🎩🙋🏻‍♀️No matter who you are or what stage your business is at, we’d love to sit down and tell you why we’re the right marketing partner for you. Let’s set something up: 336-365-8559.

7 Reasons Why You Should Invest In A Professional Logo Design

7 Reasons Why You Should Invest In A Professional Logo Design  |  Hue & Tone Creative

Your logo is an integral part of your brand. It identifies you. It distinguishes you. And it creates consistency across everything you do.


Anybody can design any old logo. A professional can design a logo that has meaning, purpose and power. So, without further ado, here are our top seven cases for putting some investment behind your business’ logo.

 

1.  First impressions

You only have one shot to make a first impression, and a shoddy logo could shoot you in the foot. Put yourself in consumers’ shoes. If you’re looking to purchase a product or service and you stumble across a brand that has a logo that looks like it was made on Paint, it doesn’t set a very good tone for what’s behind the scenes.

 

2.  Relevancy

Telling a story through design takes a certain skill. A skill that not everyone (understandably!) has. From the colors, icons, images, fonts and sizes in your logo, to be truly impactful, every single element needs to have a purpose. And that, readers, is what a professional is paid to do.

 

3.  Trustworthy

The quality of your logo says a lot about you as a business. A poor logo can be construed as a poor brand, and we know that’s not the outcome you’re after.

Whether it’s a misaligned character, pixilated border or crazy color scheme, below par logos look inferior. High quality logos, on the other hand, give you an ora of professionalism, value and authority - all of which can give you one up over your competitors.

 

4.  Memorable

A strong logo is instantly identifiable. Whether it’s placed on a billboard, letterhead, social media or paid advert (and everything else in between!), it pulls peoples’ eyes to it, and it’s easily recognizable.

Professionals know that less can be more. That outrageous colors aren’t needed to attract attention. And that designs have to gel with a variety of settings. And they incorporate all of that into your finished product.

 

5.  Evergreen

As with almost everything in life, logos evolve. What might be spot on for your brand right now might feel slightly off in a few years - but that’s okay. You’ll not find many businesses out there that haven’t adapted their logo over the years, but the key is that they’re adaptable.

Entirely revamping your logo can damage your business’ brand awareness, which is why it’s more about continual tweaks than a complete do over. With a professional by your side, you’ll get a solid logo that’s designed to stand the test of time - bar the potential small touch ups now and then.

 

6.  Showcases your brand

Your logo is a pivotal part of your brand’s story and values. It’s your chance to let your personality shine through and showcase what you're all about! As an example, here are some of adidas’ logo milestones:

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Same brand. Different logo. Completely contrasting messages.

 

7. Adaptable

Logos are needed left, right and centre. What might work perfectly fine on your website, might not necessarily sit right on your business card. That said, you absolutely don’t want two completely different versions that aren’t in-line with one another.

What you want, and need, is a few variations that fit in any given placement - for example, one that’s for a black background and one that’s for a white background - that are instantly associated with one another.

We could go on and on, but we’ll wrap it up at number seven. If you’re interested in sprucing up an existing logo or are a new brand starting from scratch, why not get in touch to see how we could help?


Hue & Tone Creative: Logo and Branding in the Triad

Are you now convinced that you need professional help with your logo design? We think we might just be the perfect people to help you out. From logos to branding, and everything in between, we can help you create a lasting impression. But if you're feeling a little unsure we'll let our design work speak for itself. 

6 Signs it’s Time to Update Your Company Logo

The New Year is all about making positive changes: taking up a new hobby, improving your exercise routine, or embarking on another personal journey. Something else you might want to update? Your logo. As your company’s primary visual symbol, your logo is one of your brand’s most important assets. If you haven’t changed it in a while, here are a few signs it’s time for an upgrade.

 

It was a DIY project.

It’s no secret that fledgling businesses are strapped for cash, and it’s not uncommon for startups to hand the logo design to an artistic friend or family member. Now that your business has had a chance to grow a bit, it may be time to enlist the help of a professional graphic designer. A professional designer will have the best skills and experience necessary to create a modern, polished design that can compete in today’s marketplace.

 

It was designed for print media.

Ten years ago, company logos were most likely to appear on stationery, in newspapers, and in yellow pages. Nowadays, most consumers are squinting at websites on their phones. If your logo was designed for other times, certain details might not have been taken into consideration.

Ask yourself the following questions: is your logo still legible when shrunk to fit a smaller screen? Does it mesh well with your website design, colors, and fonts? Does it still command attention when placed on a web page with competing information? You might also want a logo that makes an appealing mobile app—think of Apple, whose infamous logo doubles as a desktop icon.

 

Your business has evolved. Your logo hasn’t.

Almost all businesses grow and change with time, adapting to different marketplace demands. For instance, you may have started a bookstore ten years ago, and expanded to offer coffee and small gift items. Does your logo reflect what you now offer? If not, it may be time for a logo that better represents your current services.

 

It uses dated design trends.

Many graphic design elements which were once extremely popular can now make a logo look dated. Color gradients, drop shadows, and “glossy” buttons are all design features that are—for lack of a better word—so 1990s. If your business is spelled out in Papyrus font or, heaven forbid, Comic Sans, it’s probably time to refresh.

 

Your company has made, or is making, significant changes.

Moves, mergers, and acquisitions: there are countless huge changes which can affect businesses. If your company has undergone a huge identity change, a new logo can deliver brand clarification that signifies new, better things are happening for your company.

 

It’s never been changed. Ever.

Many business owners worry that once their logo changes, their business will lose its brand recognition. But these concerns never stopped Starbucks, Google, or countless other popular brands from pursuing a change. A skilled graphic designer will be able to keep your brand’s core identity while still polishing the logo for a modern audience. A sleeker, more refined logo will signify to the marketplace that your company is present, relevant, and not afraid to embrace new challenges and new techniques—while retaining the core values that it has always held.


Greensboro Graphic Design Company: Hue & Tone

Looking for a graphic designer in Greensboro, Winston Salem or the surrounding areas? Hue & Tone is a creative graphic design agency specializing in logo design, web design, social media management, and more. Be sure to check out our design portfolio to see clients we’ve helped in the past, and give us a call if you’d like us to build you a custom, modern logo that truly tells your story.

Our Work: Creating Community Week (print and web)

I've mentioned our work for Revolution Mill, a historic redevelopment site in Greensboro offering office and event space, a restaurant and (soon) residential.  Here's a look at the print and web collateral we created for Creating Community Week, a series of events aimed at sharing the vision of Revolution Mill with the public.

Print and web collateral for Revolution Mill Creating Community Week -- Hue & Tone Creative

A few notes about the work: 

  • The design needed some visual and textual continuity, which is why we developed the seal-style logo you see here.
  • A consistent (but not rigid) color scheme of red and teal adds to the continuity between each piece.
  • The look here is consistent but not uniform, as the audience for each event varied -- from residents of the surrounding neighborhood to creatives/ad agencies to CEOs and community officials.

Let us know what you think! We'll be back tomorrow with a few links to end the week.