The New Year is all about making positive changes: taking up a new hobby, improving your exercise routine, or embarking on another personal journey. Something else you might want to update? Your logo. As your company’s primary visual symbol, your logo is one of your brand’s most important assets. If you haven’t changed it in a while, here are a few signs it’s time for an upgrade.
It was a DIY project.
It’s no secret that fledgling businesses are strapped for cash, and it’s not uncommon for startups to hand the logo design to an artistic friend or family member. Now that your business has had a chance to grow a bit, it may be time to enlist the help of a professional graphic designer. A professional designer will have the best skills and experience necessary to create a modern, polished design that can compete in today’s marketplace.
It was designed for print media.
Ten years ago, company logos were most likely to appear on stationery, in newspapers, and in yellow pages. Nowadays, most consumers are squinting at websites on their phones. If your logo was designed for other times, certain details might not have been taken into consideration.
Ask yourself the following questions: is your logo still legible when shrunk to fit a smaller screen? Does it mesh well with your website design, colors, and fonts? Does it still command attention when placed on a web page with competing information? You might also want a logo that makes an appealing mobile app—think of Apple, whose infamous logo doubles as a desktop icon.
Your business has evolved. Your logo hasn’t.
Almost all businesses grow and change with time, adapting to different marketplace demands. For instance, you may have started a bookstore ten years ago, and expanded to offer coffee and small gift items. Does your logo reflect what you now offer? If not, it may be time for a logo that better represents your current services.
It uses dated design trends.
Many graphic design elements which were once extremely popular can now make a logo look dated. Color gradients, drop shadows, and “glossy” buttons are all design features that are—for lack of a better word—so 1990s. If your business is spelled out in Papyrus font or, heaven forbid, Comic Sans, it’s probably time to refresh.
Your company has made, or is making, significant changes.
Moves, mergers, and acquisitions: there are countless huge changes which can affect businesses. If your company has undergone a huge identity change, a new logo can deliver brand clarification that signifies new, better things are happening for your company.
It’s never been changed. Ever.
Many business owners worry that once their logo changes, their business will lose its brand recognition. But these concerns never stopped Starbucks, Google, or countless other popular brands from pursuing a change. A skilled graphic designer will be able to keep your brand’s core identity while still polishing the logo for a modern audience. A sleeker, more refined logo will signify to the marketplace that your company is present, relevant, and not afraid to embrace new challenges and new techniques—while retaining the core values that it has always held.
Greensboro Graphic Design Company: Hue & Tone
Looking for a graphic designer in Greensboro, Winston Salem or the surrounding areas? Hue & Tone is a creative graphic design agency specializing in logo design, web design, social media management, and more. Be sure to check out our design portfolio to see clients we’ve helped in the past, and give us a call if you’d like us to build you a custom, modern logo that truly tells your story.