Color Stories

Color Stories: Vintage Vibes

Traditionally, retro colors are all about less saturated hues that have a flat feel. This week we’re taking a little inspiration from the objects of yesteryear and reinterpreting them as modern, fresh color schemes that would work in today’s branding. 

In our eyes, retro and vintage are always in style – whether it’s a throwback to the 70s, 80s, or 90s, the past always serves as a great source of inspiration. We love a nostalgic look when it comes to product packaging, app design, or campaigns graphics. 

Mix these colors with some sleek sans serif fonts and minimal graphic elements, and you’ll have a brand that works perfectly today… even if it was inspired by yesterday. 

Carside Colors

Classic teal pairs well with these packaging inspired reds and oranges. It’s early day fast food meets a classic ride. 

Artboard 2white.jpg

Muted Motel

Forget blue and pink only working for a baby shower – these pale pinks and blues will want to make you stay the night at this vintage motel. The mix of so many soft hues lends itself perfectly to an upscale feel. 

Artboard 12white.jpg

Colorful Camera

A fun take on the Polaroid’s rainbow color scheme, these toned down swatches harken back to an age of roller rinks, disco, and, well…polaroids. 

Artboard 15white.jpg

Resplendent Radio

Bathed in blue light, this shot inspired a monotone musical scheme fit for any brand – past, present, and future. 

Artboard 16white.jpg

Primary Patches

Primary colors can be reinterpreted to fit any decade – and this patch inspired flat lay is no different. Soft grey and a pop of deep emerald help elevate the look.

Monotone Memories   

Browns and taupes may seem dull at first, but when applied fastidiously they can create an elevated look. This scheme is perfect for men’s brands or retro products that truly want to connect with the look of the past. 

Color Stories: Fall Looks for 2018

What can we say? We love fall! We know it’s still hotter than heck, but we can’t help but get excited about the impending pumpkin spice, fall leaves, and chunky sweaters. 

In fact, we also got really excited about fall last year on the blog ... and the year before … and the year before that. Basically, creating fall inspired mood boards is becoming a regular thing for us. However, this year we’re pushing ourselves to go beyond red, orange, and yellow to come up with a more out of the box set of fall palettes.  

We’ll admit, a few traditional fall colors worked their way into our mood boards – but overall we stuck to less traditional hues to keep things fresh. 

Take a look at what we came up with here – and, let us know which is your favorite in the comments!

Luscious Lake

The lake in this photo looks peaceful, but these deep colors evoke a feeling of something a little darker. Deep, rich jewel tones gives off a luscious feel. 


Crisp and Clean

Fall is all about baking and enjoying the outdoors. That’s why this tasty close up was a perfect fit for us. Cool greens and a muted ice blue speak to winter being right around the corner. 

Culinary Creativity

Family recipes abound in autumn, making it the best time to draw inspiration from your culinary supplies. Warm honey, flour, and a few kitchen tools informed this color scheme. 

Bold Bounty

This plenitude of heirloom tomatoes was perfect for a more primary color scheme. These brighter hues are a fun alternative to the soft side of fall. 


Dusty Detritus

Downed leaves make for some beautiful colors. We loved pulling inspiration from this fallen foliage. Muted lavender, subdued peach, and an understated charcoal have a soothing effect. 

Foggy Fowl

Soft lighting sets the mood here with creamy taupe, a soft sage, and a rusty brown.  

Design + Branding for Greensboro, NC and Beyond

Color scheme need an update? Brand feeling stale? Logo looking outdated? We can fix all of that -- and more! Based out of the Triad, our team can help you refresh and revitalize your flagging brand. More than just an outside team, we'll become your partner in all things visual and marketing related. Sound like what you're looking for? Give us a call

Color Stories: City Views

It only takes one visit to a city to figure out if you’re someone who belongs in the city or the country. The commotion either overwhelms or inspires you -- and the beauty of the city is truly in the eye of the beholder. 

In the past, we’ve explored color schemes found in nature, but what about those of us who are inspired by a more urban space? 

To further explore the aesthetic and inspiration found in an urban environment, we’ve snagged Unsplash photos from cities all over the world. Cities are so much more than grey and concrete – and the colors we’ve pulled from these images prove that. 

Color Stories: City Views  |  Hue & Tone Creative

French and Fancy

The facades in France evoke a feminine and understated feel. The landscaping and waterways provide a rich pop of color that reminds you nature isn’t far away. 

Color Stories: City Views  |  Hue & Tone Creative

Tonal in Taiwan 

Rich hues of purple, red, and orange light up a dreary day in Taipei City. Dusty lilac is an unexpected alternative to the grey and black of street top.

Color Stories: City Views  |  Hue & Tone Creative

Hazy in Hong Kong

These muted colors complement a monochromatic backdrop filled with metal, glass, and concrete. We think they would be perfect for a stylized flat lay photo shoot.

Color Stories: City Views  |  Hue & Tone Creative

The lights of Shanghai 

Soothing and subdued, these blue and purple hues reflect a city full of light. A pop of light pink provides some much needed contrast and depth to this color story. 

Color Stories: City Views  |  Hue & Tone Creative

Sunset in the City

Sunsets are beautiful anywhere, but this faint coral and rich turquoise scheme is one of the best mother nature has to offer… maybe the best color inspiration blends city and nature?  

Color Stories: City Views  |  Hue & Tone Creative

Stockholm Swatches

These earthy buildings evoke thoughts of rich spice. Paired with a soothing background of pale blue and seafoam, this color scheme is as dynamic as it is beautiful. 

Color Stories: City Views  |  Hue & Tone Creative

Radiant in Radio City 

These illuminated hues create a sharp contrast against dark grey and black. For a fun and youthful scheme, New York City is where it’s at. 


Need a second opinion on your brand colors? We can help with that. We're experts in color, type, branding and design -- and we can help you refresh or retool your branding to make sure it's the best reflection of your business. Reach out if you're ready to get started: or 336-365-8559.

Mood Board: CMYK Inspired

Source 1   |   Source 2   |   Source 3   |   Source 4   |   Source 5   |   Source 6   |   Source 7

Source 1  |  Source 2  |  Source 3  |  Source 4  |  Source 5  |  Source 6  |  Source 7

If you work in the design or printing industry, you're probably familiar with the CMYK color mode. But for those who have never heard of it, the CMYK color model is a subtractive color model used in color printing. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).

This color blending mode is responsible for most of the printed materials you see and interact with every day... that's why we thought it deserved a little attention! Even though we're surrounded by beautiful colors every day, we rarely stop and think about what goes in to them. 

This funky, pop-art inspired mood board is our visual ode to the CMYK printing process. We know it's nerdy... but, hey, what can we say -- we love design and color! 

Hue & Tone Creative: Color + design lovers

Does the idea of picking colors for your website stop you in your tracks? Or maybe you just can't tell the difference between two shades of blue? That's what we're here for. At Hue & Tone Creative, we can help with everything from logo design to web development to print collateral. Want to see what we've done for our other clients? Take a look at our portfolio.

Color Stories: Festive foliage

Snow covered garland, carefully crafted wreaths, eye catching poinsettias... The right greenery can usher the holiday spirit into any space! 

To get in to the holiday spirit, we've sorted through some of our favorite photos of Festivus-inspired greenery. These color stories take a closer look at some of our favorite foliage, from a close-up of a pine bough to an entire hillside of snowcapped trees. 

Color Stories: Festive foliage  |  Hue & Tone Creative

Open Invitation

A pop of rich red awakens an earthy green for an inviting color scheme... it's so rich it practically beckons you right in! 

Color Stories: Festive foliage  |  Hue & Tone Creative

Tranquil Terrain

Cool blues and purples paint the soothing and silent aftermath of a snow storm.

Color Stories: Festive foliage  |  Hue & Tone Creative

Delicate details

If you look closely enough, even the smallest detail is alive with color! This ornament inspired palette pairs a dusty plum with graphite and sage for a one-of-a-kind winter scheme.

Color Stories: Festive foliage  |  Hue & Tone Creative

Crisp Cranberry

This modern color pairing packs a bold punch with an accent of brilliant red. A nearly-black mahogany and cool greys accent this daring statement color.

Color Stories: Festive foliage  |  Hue & Tone Creative

Festive Fern

Deep earth tones take us back to nature in this rich and rugged color scheme. A pale blue pops on a backdrop of muted mahogany and soft brown.  


Need a custom holiday invite? A fresh brand to start 2018 off right? We've got you covered on all fronts. Hue & Tone specializes in logo design, branding, and collateral development. Reach out if you're ready to start the new year off right: or 336-365-8559.

Color Stories: Flat Lay Finds

If you loved iSpy as a kid, these eclectic flat lays are going to catch your eye...eye for detail that is! 

Flat lays not only make great Instagram posts, but they can also be great design inspiration. A stylized color scheme is part of what makes a good flat lay eye-catching social media gold... as opposed to just a pile of junk on a white background. 

We grabbed a few of our favorite flat lays from Twenty20 and let them inspire 6 unique color schemes! 

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Sixties Citrus

This color story is looking to make a statement -- 60’s inspired citrus hues pair with a pop of electric strawberry for a modern look that will practically knock your go-go boots off!

Fall Bazaar

An unexpected spin on fall, a muted rosewood hue pairs with a pink that packs a peppy punch. A pale olive and citron pull together this surprising style.

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Punchy Post-its

Earthy sage pairs with a bright salmon and a goldenrod yellow... these post-it notes inspired a color scheme almost good enough to eat! 

Artboard 2Events.png

Neon Stamp Collection

We pulled these punchy colors out of a dynamic stamp collection. If you’ve seen our logo you know we’re obsessed with citron – add a luscious grape color, a toned down teal, and a calming grey and you’ve got a girly, but fresh, color scheme.

Color Stories: Flat Lay Finds  |  Hue & Tone Creative

Colorful Cars

Whether you’re a racecar driver or an everyday commuter, we bet this color scheme really revs your engine!

Color Stories: Flat Lay Finds |  Hue & Tone Creative

Beige Business

The most muted of the group, this flat lay takes business style to a new place. Soft lavender, navy, and pistachio green give these guys a serene look during a hectic day at their make-believe office.


Logo looking a little flat? Website lacking pop? We'll get your businesses branding on the right track -- we specialize in logo design, branding, and collateral development. Reach out if you're ready to make your brand stand out: or 336-365-8559.