What I'm Working On

4 free welcome email templates

According to Salesforce’s benchmark study, welcome emails (42%) are the third most popular type of email sent by businesses, trailing only to newsletters (66%) and promotional content (54%). Of the marketers who send them, three quarters rated them as highly effective.

But why are they so important, we hear you wonder? If done right, they engage new customers straight away by prompting recipients to start the next stage in their customer journey -- and they also provide a means for you to follow up on any value propositions you promised (a new customer discount, for example). 

young-woman-using-mobile-phone_t20_ZVNKKR.jpg

One last important thing to note before we dive right in with our templates, are these six golden rules: 

  1. Send your welcome email ASAP

  2. Remember to stamp your branding on it

  3. Include social links to encourage further engagement

  4. Track your email analytics and act on any concerning metrics

  5. Keep them short and to the point

  6. Only use personalization if you’re 100% confident your data is correct

Now, on to what you came for, the all-important templates to get you going…


Example 1: Product Purchase

Hi [insert name]

Thanks for choosing Company X for your Product Y needs - we’re so happy you chose us!

We’ve been delivering our goods to customers - like you - for X years now, and we can’t wait for you to see what all the fuss is about.

As our welcome gift to you, we’d like to offer you 15% off your next purchase with us. To claim your discount, simply enter the code WELCOME19 at checkout.

And if you want to keep up-to-date with our activity (including exciting giveaways!), don’t forget to follow us on FacebookTwitter and Instagram

Thanks again, 

[Company X] team


4 Free Welcome Email Templates  |  Hue & Tone Creative

Example 2: Service Sign-Up 

Hi [insert name],

Welcome to the team!

We’re delighted to have you on board and we can’t wait to start supporting you with our [insert service name].

The next steps are super simple:

  1. Your dedicated service manager will be in touch soon to talk you through the set-up process.

  2. Our Finance Team will invoice you on every [insert date] of the month.

  3. If you have any questions, our customer service team will be available on [insert phone number] between [insert hours and days].

It really is that easy. 

For regular updates, news, hints and tips off our experts, don’t forget to check into our blog every now and then, and if you’re feeling social, why not hit us up on FacebookLinkedIn or Instagram

Thanks again, 

[Company X] team


Example 3: Newsletter Sign-up

Hi [insert name],

Thank you for signing up to our monthly newsletter.

It’ll land in your inbox on the second Tuesday of every month, and it’ll be brimming with useful tips, guides, videos, resources, and more.

If, at any point, you have any feedback on our newsletters, we’d love to know what you think at [insert email address].

To hear more from us, head over to our social profiles and give us a follow:

[Social media icons]

Thanks again,

[Company X] team


Example 4: Event Registration

Hi [insert name],

Congratulations, you’ve successfully signed up to our [insert event name] event - we already can’t wait for you to join us on the big day!

Just so you have them handy, here are the details:  

  • Date:

  • Time:

  • Location: 

Don’t worry, we’ll send a reminder email over a few days before, just to be safe. 

If you have any questions between now and then, you can reach the team on [insert number] or [insert email address].

And so the countdown begins!

See you soon,

[Company X] team


Hue & Tone Creative: Marketing in Greensboro and Beyond

Need a hand writing or designing your very own welcome email? Then look no further - we’ve got you covered. To discuss our email services and more, contact us on (336) 365-8559 or hannah@hueandtonecreative.com.

Free Download: Valentine's Day Cards

We’re posting our blog a day early this week to help you prepare for Valentine’s Day!

 If you’re short on time – or if you’re just looking for something a little more creative than what you can buy in the store — than we’ve got three bright and bold designs for you to select from.

All cards can be printed on standard 8.5 x 11 paper so you can easily print them at home or in your office! No email is required, just click on your favorite card, print it out, and give it to your sweetie.

Happy downloading!

Greeting Card Mockup Psd 02.jpg
Greetings-card-free-mockup-by-mockupcloud.jpg


Greetings-card-free-mockup-by-mockupcloud.jpg

Hue & Tone Creative: Your Design partner

Looking for your own custom designs? Whether it’s a greeting card or an entire rebrand, we love working on all things type, color, and design related. Let’s discuss how we can work together — contact us here.

Event Spotlight: Motown Memories

It's been a little while since we've spotlighted our work on the blog -- which makes it the perfect time to tell you a little about Motown Memories, a fundraising event to benefit Rise & Shine (if you haven't heard of Rise & Shine, check out this post). 

We've done a number of projects for them in the past -- including a colorful anniversary campaign -- but our latest project has a whole different feel. Rise & Shine was looking for an upbeat design that would fit in with the colors and style of the Motown era. 

We started by putting together a moodboard to make sure we were evoking the right feel.

Motown Memories  |  Hue & Town Creative

After the Rise & Shine team signed off on the moodboard, we dove right in and designed a coordinating poster and e-vite. Take a peak at our work below, or give them a call at 828-883-2295, ext. 15 to purchase tickets to the event. 

 
Motown Memories  |  Hue & Town Creative

Click to see the full e-blast!

 

If you live in the Brevard or Asheville area we encourage you to attend Motown Memories and see what Rise & Shine is all about!


Hue & Tone Creative: Non-profit Graphic Design

Is your non-profit looking to build a relationship with a marketing firm? We'll be more than your marketing team -- we'll be your community partner. Working together, we can create the social content, graphic design, and marketing plan to help you increase your local reach.

Client Spotlight: The Skinny Wallet Diet

The Skinny Wallet Diet is financial planning for the average person. Most people don’t need a stockbroker or expensive financial advisor... they need to know how to start saving and spending responsibly. With 10 years of experience Mary Edwards is the perfect person to help you do that.

That’s where we come in -- when Mary Edwards was looking for a new website to take The Skinny Wallet Diet to the next level we were ready to jump into action. Most of the Skinny Wallet Diet’s clients are female -- so we knew we could pull in some fun, girly colors. We started with different shades of pinks and toned them down to keep them from looking goofy (this is finance after all). 

Here's the moodboard we put together to inspire the website:  

We won't bog you down in the little details of our process, but from there we worked with Mary to develop the content for each page. We created custom graphics, set up all the technical details, and made things like these little graphics:

Screen Shot 2016-09-13 at 6.18.28 PM.png

As The Skinny Wallet continues to develop we wanted to set Mary up with a site that would draw potential clients in, but would also be easy to update in the future.

Take the new site for a spin HERE or flip through some screenshots of the homepage:

Our favorite thing about this site is the unconventional color scheme -- it's the perfect blend of serious and creative. We can't wait to see The Skinny Wallet use their new website continue to grow! 

Want a regular little dose of the Skinny Wallet? Follow their brand new account on Twitter at @theskinnywallet.

A Year of Hue & Tone

On April 1, 2015, Hue & Tone Creative opened its doors. In a literal sense, we opened one door – to our office on the Revolution Mill campus in Greensboro, NC. Figuratively, it’s been a year of many more doors opening and closing for this business. New clients and partners have made their mark. Processes have been refined. In a personal and professional sense, it’s been a year of learning what works and what doesn’t. 

You only get one first year in business – and I want to celebrate all the successes and challenges that entails. So, with that in mind, here’s an overview of the last 365 days! 

 

Where We’ve Been

Getting the keys to our office!

Getting the keys to our office!

Hue & Tone got its start in early 2015 as the new, relocated home of Hannah Pomphrey Graphic Design. I’ve been a freelance graphic designer since I was about 19, and was coming off a 9-5 stint in marketing. I realized, though, that it was time to start up a bona fide business in my then-new home of Greensboro. Here’s how I described my freelance journey a year ago:

It wasn’t until my first client gave me a $100 “tip” that I realized I had just found my new side hustle. I set out with my VistaPrint business cards in hand to find myself some new clients. I cold-called and did pro-bono work for local nonprofits until I found enough momentum to begin working almost solely on referrals.

Recently, I took a break from freelancing full-time to try out a 9-5. I packed up my mismatched furniture and my massive shoe collection and relocated to Greensboro, NC with the intention of settling into my much more ‘normal’ 9-5 job.

Turns out this 9-5 thing isn’t for everyone. Even the parts of freelancing that I thought weren’t for me – the irregular income, quirky clients, and doing my own taxes – were some of the things I missed the most. While some might call irregular paychecks and lulls in work terrifying, it now seems like some much-needed work/life spice.   

A year in, I’d still describe it the same way. Owning your own business isn’t easy – it’s not even in the same universe as easy. But the ability to work for myself – to shape the business objectives of my organization, while still getting my hands messy with design – is rewarding and worthwhile in a way I have a tough time explaining. Given the decision to make again, I’d make the same one.

 

Growth as a Company

As I said above, Hue & Tone’s first year in business has been a year of refinement and learning what works. I’ve had the opportunity to work with fabulous clients, new and old, and have worked to improve processes both on the client side and internally.

On average, Hue & Tone typically works with 10 to 20 clients at a time, and the scope of work taken on varies by client. I’ve done print design, web design, videos, social media, and consulting for large corporations, small businesses, nonprofits, and individuals. Some clients seek assistance on a per-project basis, while others hire Hue & Tone on a monthly basis for ongoing projects.

Internally, I’ve worked toward greater cohesion and focus for Hue & Tone as a business. That’s meant asking tough questions about the type of work I do and the clients I seek out. (For example: do I primarily work with local clients, or web-based businesses?) It’s also meant diversifying our portfolio so multiple skills and competencies are being exercised through our current body of work. It’s never my goal to do only social media projects or only video projects or only (fill in the blank here). When possible, I love working with clients across a wide variety of their creative needs – simultaneously working on design, video, and social, for instance. There’s a lot of interplay between different types of creative and having a hand in multiple pieces of the puzzle can add some coherence and visual consistency.

Finally, the growth of the past year has meant I needed to continue defining and re-defining the way Hue & Tone itself is marketed. You may have noticed some changes on our website, and here on the blog as well. I’d love to hear your feedback as I continue to learn what works.

 

A Few Stand Out Projects

With year one in the books, I’d love to share a few favorites and highlights of the year. Every project was an opportunity to learn and grow, and I’m grateful for each one. Here are a few that stood out…

Comprehensive Branding for CSDHH | Website and branding for CSDHH, a nonprofit that provides communication services for the Deaf and Hard of Hearing. Notable for the opportunity to start from scratch and a desire, on the part of the client, to avoid the obvious. 

Revolution Mill Social Media | Design and daily management of Facebook, Twitter, and Instagram for Revolution Mill. From social graphics to #RevMillGSO, a chance to engage with a broad range of stakeholders (from future leaseholders to the community at large) about the live-work-create environment of Revolution Mill.

Pitch Video for Brown Investment Properties | An opportunity to create something rich, visually appealing, and (no pun intended) creative, while serving a strategic (and serious) purpose.

 

Favorite Blog Posts

Throughout the year, this blog has been a reliable place to share the ups and downs of Hue & Tone’s first year in business. Increasingly, it’s also become a place to share design inspiration and a few hints of the colors, textures, and patterns that fuel my imagination each day. Here are a few favorite posts from the year…

IMG_4726.jpeg
IMG_1234.JPG

One of my favorite aspects of being a local business owner is the opportunity to interact with the community. Here are a few of my favorite Greensboro events!

Coffee & Conversation | A Greensboro Chamber event with for networking and learning about a new, focused topic each time.

IdeaNetwork | Organized by Cochran Creative Group, IdeaNetwork is an opportunity to come together, hear a speaker, then participate in a group discussion on the ideas raised.

Craft Freedom | An initiative to change the North Carolina law that restricts the growth of breweries by placing a cap on the amount of beer they can self-distribute, and a chance to support small businesses’ rights.

 

Thank You!

When all is said and done, the past year has been a big one – a wild one – a just-plain-irreplaceable one. It’s involved a lot of hard work, both of the creative variety and the messy, hauling-furniture-into-offices variety. None of it would have been possible without the support and partnership of many, so a few thank-yous are in order!

To Hue & Tone’s clients, thank you for your partnership, and for allowing Hue & Tone to help tell your story. It’s an honor every time!

To the community of Greensboro-based designers I’ve met, your advice has been invaluable.

To Sirtuah, and to my family, thank you for your patience and support through the crazy journey of the last year.

To the Greensboro community as a whole, thank you for welcoming me, welcoming Hue & Tone as a business and being a wonderful place to call home.

With all that said…that’s a wrap on Hue & Tone’s first year. It hasn’t been perfect, and I wouldn’t change a thing. Here’s to year two!

Client Spotlight: Rise & Shine, 20-year anniversary

When a great organization does great things, there's nothing better than being a part of it. Our previous client, Rise & Shine, recently reached out as they prepared to celebrate their 20th Anniversary -- and we couldn't wait to be get involved.  

Rise & Shine, an afterschool program committed to promoting racial justice and equality, was looking for a fun and energetic logo to represent their 20 Years campaign. You may remember one of our previous projects for Rise & Shine -- a timeless print piece that would appeal to a wide variety of audiences. 

We're still in the middle of this project, but the 20-anniversary logo is complete and we couldn't wait to share it! Check out the design here:

We'll be posting flyer designs + bookmarks + ads + more when the project is complete -- but for now keep an eye on Rise & Shine's Facebook page to stay in the loop on their 20-year anniversary celebration.

What we've been working on...

You may have noticed that we haven't been around much on the blog lately. Our days have been filled to the brim -- packed with social media scheduling, logo design, video shoots, client meetings, and a few cups of coffee to keep it moving along. 

 It has been harried and busy and interesting and fun. On a serious note, I'm grateful for the opportunity to support organizations and individuals as they sort through the puzzle of explaining who they are to their audiences. It's my favorite kind of work and I'm glad I get to do it every day. 

Moving on, though, I wanted to share a little of what I've been working on since I last spent time in this space.

What we've been working on... -- Hue & Tone Creative

Downtown Greensboro banners

Front

Front

Back

Back

I've loved making a home in Greensboro, NC. It's one of those cities that's the perfect size -- big enough that there's plenty to do, small enough to know your neighbors -- and there are great things happening downtown. I partnered with the City of Greensboro to design these banners, which augment the city's placemaking efforts and establish the feel of downtown Greensboro for visitors and locals alike.

Action Greensboro print ad

This ad captures the spirit of Action Greensboro, which harnesses the energy of local business, education and government to strengthen the economy and ensure a great quality of life in Greensboro. This design needed to be clean and simple, while still capturing the verve and vibrancy of the work.

Social Media - Revolution Mill

I'm lucky to call Revolution Mill my home away from home (it's the location we chose for Hue & Tone's offices). Revolution Mill is a new live/work/play development in downtown Greensboro; the site has a rich history and is on the National Register of Historic Places. Social media for this client has to strike a balance; we need to highlight the great opportunities at Revolution Mill now (from studio, office, and event space to restaurant concepts and residential coming soon) while remaining grounded in the history of the space and sharing the story of preservation that's happening. 

I'd love to know -- what projects have you been working on lately?