Event Marketing

Event Marketing 101: 5 Steps to Getting the Word Out

Getting ready to throw a party, annual conference, or charity fundraiser? It’s never too early to start creating hype for your event. 

Putting time and energy into marketing your event will help spread the word to a wider pool of potential attendees and boost ticket sales. 

Ready to get started? Watch your RSVP list grow with these 5 easy steps. 

Event Marketing 101: 5 Steps to Getting the Word Out  |  Hue & Tone Creative

1. Create an Event page

We suggest getting started with a Facebook event page. You can link it to your business page and invite friends from your personal page, which will help you gain reach fast!  

Here’s a few things to keep in mind to create a standout event page: 

  • Use a bold graphic that draws attention and looks great when it’s resized. Facebook recommends using pictures that are 1920 X 1080 pixels in order maintain clarity. Vector illustrations, event logos, or relevant stock images are all strong options. 
  • Come up with a clear and compelling headline to entice people to attend. 
  • Link all your social channels as well as your brand’s page, website, and a link to buy tickets. 
  • Add as many relevant tags that you can think of to improve your SEO and help possible partygoers find your page. 

If you don’t want to use Facebook, Eventbrite is a great alternative (or great to use in addition to Facebook... more on that below). You can even sell tickets through Eventbrite and link it to your Facebook event page!

 

2. Send Invites and Save the Dates 

Sidebar: This isn’t the first time we’ve extolled the virtues of Eventbrite! Find our breakdown of the best Eventbrite features here. 

Now that your page is published, start sending those invites! If you want to send something more personal than a Facebook invitation, we’d second our recommendation for using Eventbrite. 

Choose from numerous email templates and add custom text for a personalized touch.  Want something a little more stylish? Eventbrite’s partnership with Event Kingdom offers designer digital invitations. Another plus? Every email invitation can be integrated with MailChimp, making it easier to track things like your open and response rates. 

 

3. Incentivize ticket sales

There’s no point in organizing an event with no guests. Get the ball rolling and start driving ticket sales as soon as possible. Offering special early bird, military, and group promotions can help you build buzz and sell out fast. Friend referral codes are another fantastic way to expand your guest list and spread the news to wider circles. 

Sidebar: Keep an eye on your metrics so that you can see which channels are thriving and which ones aren’t showing a strong return on investment. 

 

4. Drive excitement on social

FOMO is real. No one wants to feel left out. Use this to your advantage with creative posts on all your social channels.

  • Use a clever and consistent hashtag on every post or tweet. Be sure to keep it short and make sure no one else is already using it. 
  • Start a giveaway or contest for a chance to win VIP tickets, gift cards, or event swag. 
  • Post behind the scenes videos or Boomerangs. 
  • Hosting a DIY event? Create a mini poll and invite followers to vote on an activity. 
  • Countdown the event on Twitter as it gets closer. 
     

5. Keep Sharing at the Event

Pro tip: Be sure to screenshot and collect images from people – you can use these to help promote your event next year! 

Even when the event begins, the sharing shouldn’t stop. Sharing behind the scenes live videos and sneak peeks can help drum up last minute attendees. Don’t forget to send out another wave of reminder emails for tickets. 

When the party starts, keep the excitement going by encouraging your guests to share pictures on social paired with your event hashtag. Another fun touch is creating your own custom Geo filter for Snapchat. 

Now that you have some new tools and tips at your disposal, start promoting!


Event Marketing & Graphic Design in Greensboro, NC and Winston Salem

Organizing an event? We’ve got you covered. From event graphics to email campaigns, Hue & Tone can help add style to the tiniest details. Give us a call today to find out more about our creative services. 

Event Spotlight: Motown Memories

It's been a little while since we've spotlighted our work on the blog -- which makes it the perfect time to tell you a little about Motown Memories, a fundraising event to benefit Rise & Shine (if you haven't heard of Rise & Shine, check out this post). 

We've done a number of projects for them in the past -- including a colorful anniversary campaign -- but our latest project has a whole different feel. Rise & Shine was looking for an upbeat design that would fit in with the colors and style of the Motown era. 

We started by putting together a moodboard to make sure we were evoking the right feel.

Motown Memories  |  Hue & Town Creative

After the Rise & Shine team signed off on the moodboard, we dove right in and designed a coordinating poster and e-vite. Take a peak at our work below, or give them a call at 828-883-2295, ext. 15 to purchase tickets to the event. 

 
Motown Memories  |  Hue & Town Creative

Click to see the full e-blast!

 

If you live in the Brevard or Asheville area we encourage you to attend Motown Memories and see what Rise & Shine is all about!


Hue & Tone Creative: Non-profit Graphic Design

Is your non-profit looking to build a relationship with a marketing firm? We'll be more than your marketing team -- we'll be your community partner. Working together, we can create the social content, graphic design, and marketing plan to help you increase your local reach.

Why you should use Eventbrite

Planning an event can sound like a fun little project… until you realize how many little decisions need your attention. Even after you’ve worked out the details for a lot of the not-so-fun things (like port-a-potties, silverware, and parking) you’re stuck with the task of marketing your event.

While there’s no shortcut for a well developed theme, eye-catching graphics, or a solid marketing strategy there is one really big tool that can help streamline your ticketing + marketing process. When it comes to event marketing, Eventbrite takes the guesswork out of seating, ticketing, and promoting.

Eventbrite allows you to seamlessly create invitations, sell tickets, plan seating, and advertise all in one place.
 

A few of favorite features:

EventKingdom specializes in personalized digital and paper cards. Their variety of styles fits both traditional and trendy aesthetics. 

Custom designed invitations: If you want to take your invitations beyond the simple Eventbrite page you can choose from several customizable invitation templates, or install the EventKingdom plugin to create even fancier invites.

Reserved Seating: Selling tickets for an auditorium, runway, gala, or seated event space? Eventbrite’s reserved seating feature allows your guests to select their exact seats using a simple + customizable map interface.

Facebook Integration: Want to create a Facebook event to publicize your event? Just hit the “publish to Facebook” button on Eventbrite to automatically create an event page (without the hassle of reentering all of the event details on Facebook). Anyone who visits the page can easily see the details of the event, and will be pushed over to your Eventbrite to purchase tickets.


You can also publicize your event on your company’s website, Twitter, or Instagram with Eventbrite’s widget tool. View the full list of plugins HERE


Manage Attendees: Look up customer information, issue refunds, and print out guest lists using the manage attendees feature. It’s also the perfect way to communicate with customers, or send personalized emails to VIP Guests. 

Analytics: In-depth reporting and analytics tools allows you to monitor website traffic, see how many tickets you’re selling, and better understand where to focus your marketing efforts.

Organizer App: Perfect for last minute hiccups this free IOS and Android App allows you to sell tickets at the door, scan barcodes, print out name badges, and look up customer ticket information. 

Although we love using Eventbrite, there are other great alternatives:

So, how much does Eventbrite cost?

There’s no cost if your event is free, however if you’re selling tickets, Eventbrite charges 2.5% of the ticket price, .99 a ticket, and a 3% processing fee.

Eventbrite occasionally offers special promotions to new organizers as well as discounted rates for nonprofits. If your using Eventbrite for a high-end event it’s good to know that the service fee is capped at $19.95.

 

Still not sold on Eventbrite? Even though it’s one of our personal favorite tools, it’s not the be-all and end-all site to magically make your event a success. No matter what tool you choose to promote your event, be sure to stay organized, stay calm, and be prepared for the unexpected! 

Have you used Eventbrite? What’s your experience with it (or another event service) been like? Tell us in the comments!