Most brands, no matter how big or small, evolve their logo at one point or another. It might be a subtle redesign to get on trend, or it might be a total overhaul. No matter how thorough of a rebrand you're looking to do, just make sure the reason you do it is solid -- you don't want to be that company constantly confusing people with a new name or logo.
A few of the reasons we think you should consider a redesign?
- It was a DIY project
- Your business has evolved, but your logo hasn't
- It uses dated design trends
- Your company is about to make significant changes
- It needs to be simplified
In our opinion, a good logo update maintains the integrity of the original brand, while evolving the look. Your first logo will rarely be your last -- and as long as the thought process behind your redesign is strong, there’s no reason not to periodically enhance or revamp your logo.
To get a better idea of why people update their look, let's look to a few big brands:
Nike’s refresh couldn’t be a better demonstration that less is more. No color. No words. Just an instantly recognizable, worldwide tick.
A rebrand brought on by business changes, Amazon's logo is a great example of a clever design. While Amazon's first version wasn’t exactly irrelevant to Amazon’s name, its current logo is a true reflection of what it stands for.
With a smile for its happy customers pointing to their A-Z offering, there’s a lot that can be learned from Amazon’s slick rebranding.
Since its inception, the BBC has developed a multifaceted brand. Having many different branches of business means needing a highly versatile and adaptable logo.
Their simple three box logo coordinates well with other fonts, gels with any color, and has mass appeal.
Instagram’s old logo was incredibly retro -- we'll leave it up to you if that's good or bad. Some folks certainly liked it, because they received a decent amount of pushback when they revealed their updated logo.
Many compared its background to something seen in WordArt, but it’s since proven that it’s less paint shop and more pro. It’s simple, funky and modern; everything Instagram is as a platform.
Spotify’s logo was fairly streamlined before, but their rebrand took it to the next level. By sticking to one vibrant color and scrapping the gradient, they've stayed in line with design trends while still maintaining the integrity of their brand.
Hue & Tone Creative: Your brand partner
Let us focus on telling your story, so that you can focus on what you do best: running your business. We're your own personal marketing department -- and will handle everything from your brand launch to daily social media needs. If you need to lighten your workload, we're here to help -- reach out today.