Live video is quickly becoming one of the top ways to watch, share, and interact with brands. When surveyed, 80% of people said they would rather watch a live video than read a blog... in fact, we should probably be broadcasting this content to you right now...
Before you hit "record" on your smart phone, let’s check in about the state of live video on Facebook, Twitter and Instagram.
With an audience of over 78 million, Facebook Live is one of the best platforms to use if you want to connect and engage with your followers in real time. The interface is intuitive and easy to use and as soon as you go live Facebook notifies your followers.
A few of our favorite features:
- When streaming is complete, anyone who missed your video can watch the complete video on your business page.
- Your followers can easily express how much they like (or love) what you're doing with the emoji reaction buttons during streaming.
- If you're looking to connect with your followers on a more personal level, you can also engage with your viewers by responding to their comments/questions live. It’s a great way to connect with your followers on a more personal level!
Our only warning about Facebook Live? It's prone to lagging, so we recommend streaming only when you have a 4G signal or WIFI connection.
Twitter makes live video streaming simple with help from Periscope -- and videos are 6 times more likely to be retweeted than images.
Periscope viewers watch over 110 years of live content daily!
Periscope is a live video app that lets mobile users stream anytime, anywhere. Twitter purchased the app in 2015, so every video you create on Twitter also gets posted to Periscope. This is a great way to expand your reach and expose your brand to audiences around the world.
A few of our favorite features:
- Twitter’s streaming process is user friendly and full of engaging features. Viewers can “heart” your videos, comment, and ask questions while the video is live.
- You can use the Periscope Global Map to broadcast your stream to an international audience.
- 360 Video. Similar to Facebook, the videos are marked with a 360 badge and viewers can easily move the perspective around with their fingertips. While 360s are currently only available for select businesses, Twitter plans to roll out 360 to all users soon -- and you will need a specific camera to film.
Need more details and ideas on what to post to Instagram? Check out this guide we put together for some inspiration!
Unlike Facebook, Instagram Stories are temporary (they last 24 hours). And, live videos on Instagram disappear as soon as you’re done filming, so this platform is best for people who only want to share videos with their followers. The videos aren’t stored anywhere, so there’s no way to rewatch it.
While you’re filming live you can check the number of viewers that have tuned into your broadcast and you can start a Q & A session in the comments. Keeping an eye on the number of videos can help gauge how interested viewers are in the video.
That's the update! What other live video updates are you most excited about?
Hue & Tone Creative: Social Media Management in the Triad
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