Snapchat has become a regular part of people’s daily routinue – it’s second nature to snapping your morning coffee or sending a filtered selfie after a big accomplishment. It has also become a regular part of many company’s marketing plans.
Ready to spice up your own marketing strategy with Snapchat Geofilters?
Types of Filters
First things first, let’s breakdown the types of filters you can create. Snapchat offers two options: Community and On-Demand Geofilters. Community filters are geared towards artists and designers who want to make filters for local landmarks or their hometowns.
About 9,000 Snaps are sent each second.
Unlike Community Geofilters, On-Demand filters are purchased and can contain logos. These are an awesome way to promote your brand, especially if you have a big event or new product launching. It’s a fun and easy way to get exposure and engage with your customers
It’s important to note that you need to obtain specific rights before you use your logo or brand name in your On-Demand filter. Check out at this guideline from Snapchat for more details.
Creating your On-Demand Filter
Ready to start building your filter? Let’s get to it!
First, get started on the design. Snapchat offers several templates to choose or you can upload your own as PSDs or AI files. If you don’t have access to Adobe software, you can also use Canva. Just make sure that the dimensions are 1,080px wide by 1,920px tall. Keep the background transparent and download it as a PNG file.
If you create your filter using Snapchat’s various templates, you can customize your layout, color scheme, and fonts. Try not to overcomplicate your design. When in doubt, keep it simple.
Once you’ve settled on a design, just enter your location and checkout. Super easy!
It takes about one business day for Snapchat to approve your filter design. But, we highly suggest that you submit it 3-4 days before you need it ready – just in case you end up having to rework your design and resubmit it.
The price of your filter depends on the size and how long you want it to run. Typically, most filters are $5 dollars per 20,000 square feet. You can keep it active from anywhere from 1 hour to 30 days.
Social Media Marketing in GSO and Winston-Salem
In need of a new social media strategy? Hue & Tone Creative can help! Our social media management and personalized branding services will keep your content fresh and up to date.