6 Skills Every Marketing Professional Needs

If you’ve watched Parks and Rec you might be under the impression that tigers, free iPads, and mobile hot tubs are the way to attract new customers. While part of us is curious to see what would happen if you use the "Ralphio + Haverford method," we're here to offer a few other ideas. 

If you're looking to go into marketing or feel like you're being left behind by the industry, there's a few things you need to learn:  

6 Skills Every Marketing Professional Needs  |  Hue & Tone Creative

1. Inbound Marketing (More specifically, HubSpot)

In response to the growing dislike of pushy advertising strategies, more and more marketers are embracing inbound.

HubSpot offers comprehensive sales and inbound marketing software that helps businesses generate leads and turn them into customers. HubSpot offers a few free certification courses that are perfect for beginners. The best part? You don't even have to be a customer!

What you can earn (with no commitment):

  • Inbound Certification
  • Inbound Sales
  • Content Marketing
  • Email Marketing
  • Growth-Driven Design

2. SEO

If you don't already know about Search Engine Optimization -- we hate to say it -- but you're way behind. The good news is it's never too late to catch up! SEO is the complicated process of generating traffic through organic search results. Because the entire process can get pretty complicated, we highly recommend checking out our SEO Do’s and Don’ts -- as well as this great Beginners Guide to SEO from Moz.

3. Google AdWords

Studies show that 75% of people who perform an online search never scroll past the first page of results. 

Google AdWords allows you to plan and purchase display ads, video ads, app ads and search ads. It also helps you discover new keywords, study trends, retarget, and geo-track traffic so that you can continue improving your ads. 

This a valuable tool for beginners especially because you can monitor goals like ROI, brand awareness, traffic, and conversion all in one easy place. They offer resources that allow you to dip your toes into their content -- or become a fully certified Google Partner.

4. Sprout Social

A social media management platform is a must if you have multiple accounts to manage. Sprout Social allows you to manage your channels, post/schedule easily, and monitor your interaction. We like Sprout because it let's you recycle content by easily rescheduling it.

If you're looking for a less heavy-duty social media management tool to start out with, we suggest looking into Hootsuite or Buffer

5. Google Analytics

Another powerful tool from Google, Google Analytics is valuable for beginners and seasoned marketers alike. This “freemium” service monitors and reports traffic so that you can better understand who your target customer is and what they're looking for.

Google Analytics can help you improve your SEO tactics by tracking the ways visitors discover your site. What words are they using when they search? How many pages and what types of pages do they visit? Which pages and links are the most popular? Google Analytics studies these trends and helps provide the answers you need to make your site easier to find and more relevant to searchers

Use what you learn from Google Analytics in conjunction with Google AdWords and you'll be an unstoppable marketing machine!

6. Email Marketing

Email marketing is here to stay. It continues to grow in popularity year after year and consistently generates a high ROI.  

If you're looking for a cost effective and efficient way to keep in touch with customers then email marketing needs to be a part of your marketing strategy. We prefer MailChimp, but IContact, Constant Contact, and Campaign Monster are other great options. 

The takeaway? The platform you use isn't as important as the fact that you are using an email marketing platform! 

Greensboro Marketing Company

Feeling more than a little overwhelmed? Pass your marketing off to the pros and get it off your plate for good. From email campaigns to comprehensive branding, Hue & Tone Creative is here to help you create. Not sure exactly what you need? We can help you figure that out too!