Bringing a brand to life is no small task, and a bad working relationship can steer a project off-the-rails before it even gains momentum. As designers, we know that understanding a client's business and personal taste is key to being able to properly brand a business. In order to appeal to potential customers, we need to have all the right information to create effective logos, websites, promotional materials, and social media posts.
If you’re nervous about working with a designer for the first time, or you feel like you aren’t on the same page about a certain project, these 8 tips will hopefully get you back on the track to a stellar end result:
Make sure you’ve found the right fit. Don’t hesitate to reach out to a few different designers -- grab coffee with them and make sure you find someone that’s easy to talk to, is willing to listen, and understands your business goals.
Explain in your own words. Communication is key -- don’t hold back from expressing yourself just because you don’t know what the technical term for something is. Your opinion is crucial to creating a quality final product -- and one skill no graphic designer has is mind reading.
Provide examples. Bring pictures, prints, ideas, drawings, mood boards, color palettes and more to help your designer get a feel for what you want. Lacking inspiration? Hit up Pinterest.
Be specific with your feedback. Ask questions, tell your designer how you feel, and explain what it is you like or dislike.
Trust the process. The first draft is just the beginning. Do not get discouraged when it is not “perfect.” Your graphic designer is there to work with you through rounds of revisions to reach a finished product you love.
Don’t be afraid to ask questions. If you’re ever unsure about why something was done, don’t hesitate to ask. Your designer wants you to have the best final product possible and is usually happy to explain their creative process.
Think about it like a partnership. If a designer explains a technical reason for why they did something chances are you should listen. You hired a designer because you needed help -- acting like you’re the boss might land you with a less than effective final product.
When you love a piece, say it! There’s nothing better than being acknowledged for your hard work and designers want to hear when they're on the right track. When you love the final result be sure to speak up so that they can get you more of what you love!
Have any additional tips? Encountered a particularly difficult situation you'd like advice on? Share with us in the comments below!