What to post: Facebook


Posting selfies, connecting with friends, and sharing your latest Buzzfeed quiz results are just a few of the many uses of Facebook. But for business owners, having a Facebook page is a great way to build trust, engage with customers, and promote your brand’s offerings.

If your business is in the minority not utilizing Facebook, you’re missing out on engagement opportunities! 80% of consumers prefer to connect with brands through this platform to get updates, access to discounts, and to share their experiences. Facebook has also become increasingly popular with older adults and is used equally by both men and women, making this platform ideal for virtually every business.

If you’re new to Facebook, or if you just want some inspiration about what to share, we’ve gathered a list of post ideas:

  • Stories: People enjoy reading content they can relate to. Share a funny anecdote, or even a #throwback story about your company’s beginnings.
  • Seasonal content
  • Blog excerpts: Link your latest blog entries- this also gives you an opportunity to direct followers to your business’s website and portfolio.
  • Company updates: Some of the best posts are the easiest to pull together! Use Facebook to people updated on your company. Anything from highlighting promotions to new products is fair game!
  • Tutorials
  • Promos: Share coupons, discount codes, and any promotions your business is offering. 
  • Testimonials: Repost positive customer experiences or any press/blog mentions.
  • Contests
  • Fill in the blank: Give your followers an opportunity to share their opinions by answering lighthearted questions. “My favorite way to spend a Saturday is _________.” “I can’t get through a Monday without _________”.
  • Infographics
  • Product page links: This is another great way to direct potential customers to your website. Highlight new products of promotions on older items.
  • Picture Quotes
  • Statistics: Post a statistic accompanied by an image-photos receive 39% more engagement than links.
  • Trending Topics
  • Fun pictures: Most people browse Facebook for fun. Keep it from getting too serious with a funny behind the scenes picture or maybe a viral video/ picture (depending on your target customer).
  • Videos: Share a how-to video, GIF, or a live event video.   

Depending on your business, here are a few industry-specific posting ideas:


- Preplan and schedule your posts with services like Hootsuite or Buffer. It’ll save you time and help prevent those annoying “I need to think up something to post in 5 minute” moments.

- Choose engaging and clear profile pictures and cover photos

Link your other business social media accounts to your Facebook page.

Make sure to post at the right timeSaturdays and Sundays (12pm-1pm), Wednesdays (3pm-4pm), Thursdays & Fridays: 1pm-4pm

Hospitality: Photos of the property, past events/ weddings, travel/ vacation planning tips, best cocktails in town, top restaurant picks for Valentine’s Day, local restaurants/ things to do, best local restaurants, favorite weddings from past guests, must see places around town, top rated tours, best luggage brands for your next trip, how to become a better packer, 10 things to pack on your next vacation, seasonal offerings from the on-sight restaurant

Manufacturing: Sneak peak of new products, business partnerships, productivity tips, industry news, product flat lays, weekly roundup of inspiration: design, technology, etc., publication features, latest industry trends, infographics, top products of the year, contests/competitions, employee spotlight, behind-the-scenes

Retail: Promotions/ sales, picture quotes, styling tips, photoshoot sneak peaks, employee favorites, budget friendly gift ideas, seasonal must haves, coupons/ Discount codes, style inspiration, street style inspiration, fashion flat lays, gift ideas for Mother’s Day, Father’s Day, grads, etc., top 10 favorites for spring, fall, etc., outfit of the day inspiration (use #OOTD), customer style inspirations, key wardrobe pieces, holiday outfit ideas

Restaurants/ Coffee Shops: New additions to the menu, game day snacks, daily specials, employee menu recommendations, latte art tutorial video, "What’s your favorite menu item? Comment for a chance to win a gift card.", special lunch discounts during the week, behind-the-scenes, "Like us on Facebook and share this post for a muffin with your next coffee purchase", holiday recipes, tag a friend for a buy one get one coffee promo, video recipe tutorials, events/promotions 


We’ve shared our recommendations, but don’t hesitate to try something new. Just make sure that whatever you share is interesting and helps reflect your brand’s personality. Most people respond better to something that feels genuine and relatable, so don’t try too hard. Have fun and start posting!

Need more posting ideas for your business? Check out our entire "What to Post" series here:

Twitter  |  Pinterest  |  Instagram