Building a well-designed website for your business can be an intimidating task. Squarespace is one of our favorite platforms because it allows you to easily create beautiful and professional websites for a reasonable cost.
Although it can be fun to experiment with all the offerings on Squarespace, it’s important to consider the overall goal of your website. Do you need to show off the menu of your organic coffee shop? Promote your event photography? Sell products for your online boutique?
Squarespace identifies their templates as falling into three main types of websites:
- Information: “The goal of your site is to provide information to visitors, like business hours, who you are, or an overview of a project. The goal might be passive, where visitors find the information, read your blog, and move on, or active, where they sign up for a newsletter, submit a form, or contact you.”
- Images: “The goal of your site is to display beautiful images. If you're an artist, design studio, or photographer, an image-focused template will help you display your work to prospective clients. Sites for restaurants, weddings, and more can also be very visual.”
- eCommerce: “The goal of your site is to sell products, services, or media. If you're selling a small number of products, you can use a Website template to create a small shop. But if eCommerce is the primary goal for your site, a Commerce template provides advanced features to help your product display match your brand and vision.”
Squarespace also offers a cover page option. Cover pages are single-page sites that can be used as a standalone or integrated into an existing site. They’re also great if you need to get something up while you’re building your website behind-the- scenes!
Every Squarespace template offers the ability to add text, social integrations, photos, search, and gallery features. However, only some offer things like index pages, gallery pages, and blog pages. Do your research and identify any special features you might need!
To make your search a little easier, we’ve picked out five of our favorite templates -- we’ve also highlighted some of the differences between each template. If you’re overwhelmed by the amount of options, these are a great place to start!
Bedford is the most popular template on Squarespace and it’s also the template HueAndToneCreative.com is built on. This beautiful and clean interface is ideal for just about any small business. We also love that Bedford offers the option to have a second navigation in the footer.
Features: Index | Blog | Header image | Folder & footer navigation | Page titles | Grid & slide gallery | Cannot display social icons
This clean template is perfect for designers and photographers to showcase high resolution images. If you’re looking to create a portfolio site, Momentum features a great slideshow interface and full screen images. This template’s aesthetic also works well to advertise products.
Features: Index/Gallery | Ability to display social icons | Page titles | Slide & grid gallery | No side bars | Page titles
Farro’s sleek editorial style is a great choice for bloggers with strong images or digital publications. This post-like interface could also work well to display the portfolios of photographers.
Features: Blog | Sidebar | Ability to display social icons | No page titles | Grid & slide gallery | Secondary navigation
We love the professional and polished style of Nueva. We recommend this for stores as well as restaurants. It’s not as image heavy as our other template picks, but it’s well organized and provides the option of a gallery.
Features: Commerce feature | Parallax scrolling | Multiple navigation | Customizable mobile styles | Blog
If your business doesn’t rely on pictures to promote your services, Harris is a great option. Its crisp layout, sophisticated font options, and banner styles makes this a great template for law offices, accounting firms, and writers. It also features Blocks to capture customer information as well as several introduction and navigation areas.
Features: Index page | Left, center, and right headers | Shopping cart | Main and secondary navigation
One last note
Even though we’ve made our recommendations, don’t be afraid to try the different templates Squarespace has to offer. You can switch templates at any time – but *be warned* not all of your formatting will stick when you switch back. For example if you switch from the Bedford to the Nueva, and then back to the Bedford again, you’ll be starting with the original template settings.
Had a great experience with Squarespace? Let us know in the comments! Feeling a little overwhelmed with Squarespace? We can help!