Planning an event can sound like a fun little project… until you realize how many little decisions need your attention. Even after you’ve worked out the details for a lot of the not-so-fun things (like port-a-potties, silverware, and parking) you’re stuck with the task of marketing your event.
While there’s no shortcut for a well developed theme, eye-catching graphics, or a solid marketing strategy there is one really big tool that can help streamline your ticketing + marketing process. When it comes to event marketing, Eventbrite takes the guesswork out of seating, ticketing, and promoting.
Eventbrite allows you to seamlessly create invitations, sell tickets, plan seating, and advertise all in one place.
A few of favorite features:
EventKingdom specializes in personalized digital and paper cards. Their variety of styles fits both traditional and trendy aesthetics.
Custom designed invitations: If you want to take your invitations beyond the simple Eventbrite page you can choose from several customizable invitation templates, or install the EventKingdom plugin to create even fancier invites.
Reserved Seating: Selling tickets for an auditorium, runway, gala, or seated event space? Eventbrite’s reserved seating feature allows your guests to select their exact seats using a simple + customizable map interface.
Facebook Integration: Want to create a Facebook event to publicize your event? Just hit the “publish to Facebook” button on Eventbrite to automatically create an event page (without the hassle of reentering all of the event details on Facebook). Anyone who visits the page can easily see the details of the event, and will be pushed over to your Eventbrite to purchase tickets.
You can also publicize your event on your company’s website, Twitter, or Instagram with Eventbrite’s widget tool. View the full list of plugins HERE.
Manage Attendees: Look up customer information, issue refunds, and print out guest lists using the manage attendees feature. It’s also the perfect way to communicate with customers, or send personalized emails to VIP Guests.
Analytics: In-depth reporting and analytics tools allows you to monitor website traffic, see how many tickets you’re selling, and better understand where to focus your marketing efforts.
Organizer App: Perfect for last minute hiccups this free IOS and Android App allows you to sell tickets at the door, scan barcodes, print out name badges, and look up customer ticket information.
So, how much does Eventbrite cost?
There’s no cost if your event is free, however if you’re selling tickets, Eventbrite charges 2.5% of the ticket price, .99 a ticket, and a 3% processing fee.
Eventbrite occasionally offers special promotions to new organizers as well as discounted rates for nonprofits. If your using Eventbrite for a high-end event it’s good to know that the service fee is capped at $19.95.
Still not sold on Eventbrite? Even though it’s one of our personal favorite tools, it’s not the be-all and end-all site to magically make your event a success. No matter what tool you choose to promote your event, be sure to stay organized, stay calm, and be prepared for the unexpected!
Have you used Eventbrite? What’s your experience with it (or another event service) been like? Tell us in the comments!