75 post ideas for Instagram

Are you lacking imagination for your next Instagram post? Everyone’s creative cogs stop turning every now and then, but fear not, we’ve put our creativity to the test by coming up with 75 post ideas to help you through your creative block:

75 post ideas for Instagram  |  Hue & Tone Creative

  1. Lighten the mood with a meme
  2. Pull out a quote from a happy client
  3. Post a picture of your products
  4. Film a demo of how to use your product or service
  5. Publish pictures of customers using your product or service
  6. Shout about any competitions you’re running
  7. Put your own spin on a big event - like Super Bowl
  8. Re-post stuff your followers tag you in
  9. Push out any promotions
  10. Create some motivational quotes
  11. Celebrate any business milestones
  12. Tell people about any job vacancies you’ve got
  13. Share team bios
  14. Share your team members favorite product
  15. Let people see what goes on behind the scenes
  16. Tease people new product launches
  17. Wish everyone a good weekend
  18. Remind your audience of your contact details so they can share any questions/concerns
  19. Promote employee recommendations
  20. Create an event reminder - if you’re hosting any
  21. Shout about any charity work you do
  22. Promote local charity events
  23. Have fun with your brand
  24. Show alternative uses for your products
  25. Ask questions to gauge audience interest in a topic
  26. Share your industry knowledge
  27. Ask for feedback
  28. Tell the story behind your brand
  29. Point people to new content on your site
  30. Shout about any awards you’ve won
  31. Raise money for charity
  32. Consider interviews with industry experts
  33. Set a challenge for people to get involved with
  34. Remind people when the clocks change
  35. Remind people of your unique selling points
  36. Share some New Year’s Resolutions
  37. Post live pictures and videos from events
  38. Share relevant news stories
  39. Visualize an inspirational, well-known quote
  40. Film a video that will make people laugh
  41. Get an influencer to endorse you
  42. Latch onto a trending hashtag
  43. Let people know what a day in the life at your business is like
  44. Publish statistics around your product or service
  45. Share any positive press coverage you receive
  46. Get involved with topical trends (think ice bucket challenge)
  47. Think of something crazy that could go viral
  48. Reach out to a celebrity and see if they’ll engage with you
  49. Show before and after transformations
  50. Thank your customers for their loyalty
  51. Congratulate customers or clients for their own successes
  52. Point people to key pages of your website
  53. Share a fun fact
  54. Create a collage to show a timeline of events
  55. Run a quiz
  56. Feature products that are on sale
  57. Make a business announcement
  58. Hook onto random awareness days - like International Day of Happiness
  59. Play an April Fool’s Day prank
  60. Show people what life would be like without your product or service
  61. Sell your product in a 20 second video
  62. Be vulnerable: share a challenge your business has
  63. Set up a user-generated content competition
  64. Post a picture of the person in control of your Instagram so people can put a face to a name
  65. Share a #throwbackthursday
  66. Invite people to follow your other social media channels
  67. Run a Christmas-themed giveaway
  68. Schedule a ‘Merry Christmas’ post for on the day
  69. Remind people of your business hours
  70. Share your company’s culture
  71. Start your own unique weekly series, like #whatifwednesday
  72. Ask people to leave you a review (and tell them where they can do it)
  73. Share styling tips
  74. Start a countdown to a key date/event
  75. Share someone else’s content that’ll be valuable to your audience - but make sure it’s not someone who can take business away from you!

SOCIAL MEDIA MARKETING IN the triad

Looking to develop your social media presence? Hue & Tone Creative is a web marketing agency specializing in graphic design and social media management. Be sure to check out our portfolio to see clients we’ve helped in the past, or give us a call if you're ready to get started building your online presence. 

What does Branding really mean?

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When the term branding enters a conversation, the word logo usually isn’t far behind. The words have become almost synonymous. Of course, branding is more than the creation of a company’s logo. So, what does branding really mean?

 

The Definition:

The term changes definitions depending upon whom you consult. For discussion’s sake, we’ll use the Business Dictionary’s version which states “[branding is] the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.” Branding is the personality of a commodity. It’s the feelings and expectations that are connected to goods, services and even people based on lived experience and marketing efforts.

 

The Purpose & Importance:

Businesses use branding for numerous reasons including attracting new customers, securing loyalties, that result in repeat and longtime patrons, and to differentiate themselves from competitors.   

If a business is able to accomplish the above list, it’s safe to assume that it’s at least competitive. With effective branding, it may even be positioned well enough to charge more than market rivals. This increase in value is based largely on consumer perception and is referred to as brand equity. Judging a book, product or service by its metaphoric cover can be extremely advantageous for a company when public opinion is favorable.

 

How it’s Done:

Going back to our working definition that branding is the process involved in creating a unique name and image for a product, person, or service, keep in mind that there are aspects of this cultivation which are entirely controllable. These include, but aren’t limited to, logos, color schemes, public statements, written communications, social media, packaging, websites, and advertisements. Marketing, public relations, and design firms spend their time becoming masters in these areas, so you may consider using a professional here. So often, companies with quality commodities and excellent reputations find themselves in with injured brands do to ill-advised marketing moves.

 

The Fairy and Cautionary Tales:

Most people are familiar with the controversial Pepsi campaign starring Kendall Jenner. During a time where clashes between Human Rights protestors and police were constantly in the media and the topic of much debate, Pepsi wanted to weigh in with a message of collaboration. Unfortunately, concerns of police brutality and violent discord were seemingly solved by Jenner handing an officer an ice-cold Pepsi. People were outraged for many reasons. Some felt Pepsi had made too light of serious matters, others railed against Pepsi using a national crisis as a means to sell more soda. Pepsi soon pulled the ad, apologized, and certainly learned from the branding debacle. The lesson here may be to align your brand with matters in the proximity of one’s wheelhouse.

Contrarily, one can take a devastating and embarrassing event like infidelity and use it to boost a brand. Beyoncé, upon discovering her famous husband was allegedly unfaithful, created an album cathartically working through her personal issues. Lemonade went on to become the highest-selling individual album of 2016 globally, according to the International Federation of the Phonographic Industry. The admission helped Beyoncé’s brand by reinforcing her image as a smart and incredibly powerful female force.

 

Questions to ask Yourself:

  • What message do you want your product or service to convey in the public’s mind?
  • What distinguishes your product or service from anything or anyone else on the market?
  • Are you consistently stacking up to public expectation?
  • In what ways (beyond performance) can you demonstrate that you are what you say you are?
  • Are you choosing marketing opportunities and strategies that align with your current brand identity?
     

These questions focus not only on what businesses say and do, but also on how people respond to those messages. In this way, branding is quite interactive. It’s not a business cultivating images of self that customers credulously accept, but a continuous dialogue between consumers and companies.


MARKETING & GRAPHIC DESIGN IN GREENSBORO

Starting a new business? Don’t dive in without a little help from the creative experts. From business card design and logos, to social media marketing, Hue & Tone Creative can help you connect with your customers and creating a lasting impression. 

10 Twitter Mistakes You Need to Avoid

In the final quarter of 2017, Twitter boasted an average of 330 million active users a month -- not bad given all the claims that it’s past its heyday, right?

All those users means endless sets of eyes on what you post, retweet, and site. With so many onlookers around to spectate on your activity, the spotlight is on, meaning a small slip-up could turn into a big embarrassment.

We have your back, so we’ve put together a list of 10 potential Twitter mishaps you should avoid:

10 Twitter Mistakes You Need to Avoid  |  Hue & Tone Creative

1.  Inappropriate hashtags

What might be a seemingly innocent hashtag when you post it can quickly turn into a somewhat embarrassing oversight… one that might be hard to explain to your boss. Let’s take a look at a couple of examples:

  • When singer Susan Boyle launched a new album, her PR team created the hashtag #susanalbumparty. The intention? Susan’s album party. The reality? Well, something rather rude.
  • Another hashtag horror story comes in the form of #therapist. The publisher was hoping to promote their therapist services, but got their wires tangled in something totally different: the rapist.

The lesson? Always triple check for alternative interpretations.

 

2.  Ill-timed hashtags

Sticking with the hashtag theme, consider what’s going on in the world before posting away. For example, a doughnut company once referenced #notguilty in a tweet, the same day the same hashtag was being used for a high profile murder case.

Not only can it make you look insensitive, but you run the risk of inserting your brand into a political battle – somewhere most brands don’t need or want to be.

 

3.  Being stingy

If you hog your own feed and don’t ever retweet, reply or like anyone else’s content, what’s to stop your audience from doing the same to you? Social media is about connecting, so share the love every now and then, and it’ll be reciprocated!

 

4.  Lack of research

Retweeting is so simple, and because of this, lots of people click away without thinking about what they’re promoting.

Always do a quick background check to make sure a seemingly innocent retweet isn’t endorsing a questionable source – it’s better to be safe than sorry.

 

5.  Think before you link

If you’re going to link out to an external website, scout it out first. Similar to your retweets, you need to know who you’re promoting and where you’re sending people to.

 

6.  There’s no going back

Once you’ve hit publish, there’s literally no going back. Yes you can delete your post, but there’s no stopping people from taking a screenshot of what’s already been out there -- even if you only left it up for a moment.

Whether you’re bantering with a competitor, in a Wendy’s style feud, playing a prank or going on a rant, really think about what you’re saying before you go past the point of no return.

 

7.  Bombarding the sales pitch

If you’re tweeting for business purposes, don’t let your ego go overboard. While Twitter is, of course, a great platform to promote your product or service, you need to mix it up with content that people will want to engage with.

After all, who wants to visit a profile that’s repetitively salesy?

 

8.  Leaving people hanging

If someone’s taken the time to reach out to you, at least have the courtesy to respond!

If you build up a reputation for being unresponsive, people will stop engaging with you on social media. This can be particularly detrimental if you’re running a brand or business page – once you lose a relationship with a customer, it can be hard to get it back.

This is particularly important if you schedule your tweets – don’t forget to make sure prescheduled tweets posted correctly, monitor comments, and check your messages.

 

9.  Random retweets

If you retweet too many random posts, you run the risk of irritating your followers and making them hit that dreaded ‘unfollow’ button. We’re not saying don’t retweet things, but try to keep them relevant. And if they’re not relevant, keep them rare.

 

10.  Don’t hammer hashtags

Hashtags are great, but there’s a time and a place for them. If you hashtag every other word, your post will be hard to read. If you cram as many as you can into your character count, you can look desperate.
 

To make the most of them, stick to what’s relevant and trending, and leave the rest out.


SOCIAL MEDIA MARKETING IN GREENSBORO, NC

Stale social media presence? That's what we're here for! Whether you’re looking to increase your followers or simply need a break from handling your account, Hue & Tone Creative has you covered for all things social.

The Importance of Strong Content... according to Yoda

Millions tune in to watch shows like Grey’s Anatomy, events like Super Bowl LII, and cult favorites such as Star Wars. Why? Because the content is so darn good.

Content, as stated by the Oxford English Dictionary, is information made available by a website or other electronic medium. People know good when they see it and recognize good content when they read it. Which is why crafting strong content is so important on the information-overloaded web.

The Importance of Strong Content according to Yoda  |  Hue & Tone Creative

“The force is strong with this one.” –Darth Vader, Star Wars: Episode IV

“What makes for strong content?” you may be asking. It starts with knowing your audience. The subjects you discuss as well as how you choose to tackle them are dictated by those seeking your infinite wisdom and wares. Exploring topics that are helpful to your customers, followers and clients make for good content because it’s relevant. Ask yourself, “what can I do to serve the needs of my unique base”? And create from there.
 

“Always pass on what you have learned.” –Yoda, Star Wars: Episode VI

You can’t teach what you don’t know. Integrate your company’s core competencies (those things you do exceptionally and distinguishes you from competitors) into your content. Kim K posts tons of information regarding make-up and fashion help. Oprah’s website is packed with inspirational tidbits and plenty on healthy eating. Your content could detail how to start a non-profit, demonstrate yoga techniques, or show the masses How to Curate Their Instagram Feeds. Basically, write what you know.
 

"There is NO substitute for WORK." –Vince Lombardi, Green Bay Packers Coach (1959-1967)

Content is often copied from one site and reposted on another. This should only occur when express permission has been provided by the content’s owner. It should also be an option rarely elected. For one, originality is rewarded by Google search rankings and secondly, you can’t contribute much to the virtual conversation if you’re only saying what has already been said. Don’t have the time to create original content? Partner with a professional content provider. Unlike reposting published pieces, working with a content generating service is a savvy alternative that provides you with unique postings for your site.
 

"Pretty good is not enough, I wanna be great." –Christina Yang, Grey’s Anatomy

Your content choices and execution should be in alignment with your brand image. If you’re known for being reliable, posting consistently and on time is a way to demonstrate that trait. Presenting thought-provoking and engaging topics showcases you as the thought-leader that you are. Great at design? Be sure that your content is presented in the showiest of packages that displays your exceptional stylistic talents. If you’re great, your content should be great. Post that which you are.
 

"Knowing is better than wondering." –Meredith Grey, Grey’s Anatomy

What content have you produced that garnered the most engagement and views? There’s an analytic for that.  Refer to your site’s pageview data and determine what your readers prefer. This helps to cultivate similar content that speaks to the needs and wants of your followers. Do your research and give the people what they want.

Keep in mind, your web content may not make a colossal mark or be permanently enshrined in greatness like Star Wars. Instead, it might convert a visitor into a lead or even a client. She may be persuaded to subscribe to your newsletter. He could be moved to try your service. And that is much better and even, dare I say, compelling.


WEB DESIGN, CONTENT CREATION, and SOCIAL MEDIA MANAGEMENT 

No matter what you're looking for help with, Hue & Tone Creative can help take your website -- and the content on it -- to the next level. If you'd like to see what we can do, be sure to take a look at our design portfolio, scope out more of our blog posts, and take a look at the services we offer. 

15 Questions to Ask Your Designer Before Hiring Them

15 questions to ask your designer before hiring them   |  Hue & Tone Creative

“You’re hired,” maybe two of the greatest words ever uttered. These babies mean rising employment rates and new beginnings and additional human resources helping to further your professional dreams. The human resource in this case being the much sought-after web designer.

Entrusting your business’s online presence to a trained professional is an excellent choice.  However, before journeying any further, there’s something you must consider: you’re the boss. Like with any other hire, it’s your responsibility to find the right talent to perform the task. Here are 15 questions you should ask a designer before shouting, in boss-like fashion, “you’re hired!”

 

1. What are your qualifications/professional background?

Your designer will work for you; at least for a time. It’s not unreasonable to seek more information about this person or the company in question. Inquiries regarding past work, training, and experience are all fair game and a good start.

 

2. How are your services priced?

This may not seem like an important matter upfront, but it’s one that you want to clarify early. The designer probably can’t provide a complete quote at this stage, especially if you haven’t yet articulated all the specifications for your site. This question pertains to how the designer arrives at the total. Does she prefer to work hourly or is the work charged as a flat-fee? Are some items only available a la carte, such as a logo design, or are packages offered? Understanding how the project will be priced will allow you to decide if you’re comfortable with the arrangement and moving forward, and may help you to more knowledgably consider the final quote later.

 

3. What services do you offer?

The web landscape is changing. While having a professional website is better than not having one, web design is more than just domain names and eye-catching pages. Maybe the designer is qualified to perform analytics once the site has launched or search engine optimization. There may be functions and additions that you’ve not considered. Asking what a designer can do is a great way to discover your options. It can also highlight what services aren’t available.

 

4. Who owns what?

Once you enlist the assistance of a third party, it’s best to get clear on ownership. If you don’t already own your domain name, who owns it if the designer or company obtains it as part of the web building process? Who maintains possession of any graphics, artwork, content, and the website as a whole once the site is built? What about when your professional relationship ends? It’s best not to assume the answer to these questions and prudent to ask during the vetting stage.

 

5. What platform will you be using?

Assuming that your designer is constructing a site from scratch, the building medium is key. Are they partial to using a blank slate platform like WordPress or do they favor Squarespace which offers beautiful templates? (If you’re unfamiliar with the latter, see our helpful post, To Squarespace or not to Squarespace?).

The answer to this question will affect everything from costs to curation options.

 

6. Do you outsource any work?   

The answer here is neither good nor bad. It’s just essential that you know who is working on your project. Being informed helps you better assist in the process and it’s good to know what to expect along the way.

 

7. What are my hosting options?

Hosting is basically where your web files are kept on the net. You may not want to get this technical, but the answer, depending on how much traffic your site experiences, could mean the difference in site speed, SEO, and accessibility. Also, if the designer self-hosts, questions regarding future accessibility can be discussed here.

 

8. Do you provide content?

Websites need a consistent flow of updated or new content. If you’re interested in having someone else do this for you, your designer may be your solution. Web design and content production go hand in hand and some designers have begun offering this special service.  Be sure to ask if this is an option.

 

9. Will I be able to update my site’s content?

Say your company wins a prestigious award, as it should, and you want to add the accolade to your site right away. Will you be able to access the intended page and update your site yourself or will you need to contact your designer each time? Having the ability to easily add and update content is something you definitely want, and knowing if it’s possible is super important.

 

10. What kind of clients have you worked with in the past?

Your similarity to past clients may mean a more seamless move from building their websites to creating yours. If your designer is used to working with much larger or far smaller companies, this isn’t an indication that they can’t perform the work, but similar practice makes perfect.

 

11. Do you have a portfolio or examples of previous work?

Taking a gander at a designer’s portfolio can communicate much more than words. Asking to look at completed sites is a quick and easy way to familiarize yourself with the designer’s capabilities.

 

12. What is your design process?

Ernest Hemingway, Maya Angelou and Eat, Pray, Love author, Elizabeth Gilbert, all expressed very similar writing processes. These masters having like methods is less the point, but there being a process at all is what matters. How does your designer get from point A to point Z? Is there a plan? As stated earlier, knowing what to expect allows you to better assist in your site’s development and eliminates unnecessary uncertainty.

 

13. What is your timeline?

Will the site be up and running in 3 weeks or 3 months? Get clear on how much time your designer needs to complete their plan. With this info, you can design a marketing campaign around the launch date or if you’re having an existing site revamped, you’ll have a timeframe for maintenance and testing; either way, you’re in the know.

 

14. What happens if I need additional work once it’s complete?

Your site is not static. It’s a living, breathing organism that will require changes and maintenance from time to time. You may need future support from your designer and working out the logistics now is certainly the way to go.

 

15. Can you help me, help you?

Designers are usually pretty busy. Juggling several clients and multiple projects with strict deadlines isn’t unusual. While they essentially work for you, they probably aren’t able to be at your beck and call.

You want to understand their best forms of communication and best times to be contacted. This simply allows them to be as responsive to you as possible while allowing space and time to build an amazing product. Openly and honestly communicate any concerns or needs like you would with any other part of your team. Professional courtesy goes a long way in a situation like this and treating your designer with due respect may result in a better product. Asking questions could certainly aid in you confidently uttering those two special words, “you’re hired,” they may also lead to you hearing the beautiful response, “I happily accept.”


WEB MARKETING CONSULTANTS  |  GREENSBORO, NC

We're happy to answer all of these questions...and more! Hue & Tone Creative will take the stress out of developing a new website. Check out our design portfolio to see clients we've helped in the past, and then give us a call -- we can't wait to get the conversation started. 

Leading the Way: How to Generate More Leads on the Web

In 2015, there were a total of 205 billion emails sent and received. According to Marketing Charts, emails sent to Gmail users found that 68.4% of all incoming messages were classified as Promotions; marketing messages sent for the purpose of driving a purchase or conversion. Promotional emails and other forms of direct marketing are made possible when businesses obtain personal contact information. The more leads a company is able to capture increases their potential for a future sale or conversion. There’s a myriad of ways to generate more leads, but here are a few that can be done quickly through your website and social media without a lot of fuss.

Leading the Way: How to Generate More Leads on the Web  |  Hue & Tone Creative

Don’t Ask, Won’t Tell

First things first: ask for what you want. Sometimes, just having a place on your site dedicated to requesting a user’s contact info is enough. If you never make the request, you’re much less likely to capture the lead. A good place for such a request is a Landing Page.

 

Create a Landing Page

We love this example from VTL Design! 

We love this example from VTL Design

Basically, a landing page is a place on your site that allows you to capture a visitor's information; most typically through a lead form. More technically, it’s a web page that stands alone from the rest of your site and is created for a specific function. Maybe you’re promoting a webinar and are attempting to attract attendees or maybe you want visitors to subscribe to receive your newsletter. Normally, you can’t reach a landing page from your site’s main navigation menu. Your visitors either land on it or it pops up shortly after they arrive. A landing page allows you to put special requests front and center while capturing user data simultaneously if they choose to proceed.

Simple enough, right? Well, asking doesn’t guarantee a yes, but as stated earlier, you have to at least ask and the landing page is where you pop that question.

 

It’s not what you ask for, but how you ask for it.

“What’s your math,” is the most creative means by which I’ve heard a phone number solicited. The gentleman wanted something, but instead of asking the same way everyone else has, he got creative and, as a result, he got the digits. On your landing page, you have what’s called the Call to Action button or CTA. A CTA is the equivalent of a pickup line. Traditionally that line has been “Submit”. Research has shown that this word has a lower conversion rate than other phrases. Subscribe, Start Your Free Trial, Launch, Download Now, Create a Site, Get Your Free E-Book, Sign Up for Free are more successful alternatives just to name a few. While it makes sense that your conversion goal will dictate what you ask for, the world is your oyster in terms of how you can ask. So, get creative in your request and the lead may be yours.

 

Social Sharing is Caring

Does your company have a Twitter account, Facebook Page, Instagram, ect? If so, make sure to include social sharing buttons on your website. Visitors who don’t want to fork over contact information may opt to engage with you through these mediums. They can follow you and you can, in turn, follow your followers. It’s a way to gain instant leads. Not only will your social media promotions show up automatically in their feeds, you will have unfettered access to those interested in your service or product and access to their entire social network. Easy peazy.

A business’s success is dependent upon how successfully they attract and keep customers. Lead generation is an essential part of that task. Capitalize on the traffic coming to your site by extending an offer or making a request that may perpetuate the relationship. Don’t be afraid to make the first move. As leads increase, you’ll be happy you did.


WEB MARKETING IN GREENSBORO and WINSTON-SALEM

If your web traffic is stagnant, it's time to give Hue & Tone Creative and a call. We'll work together to help you get your content back on track and your website in front of new eyes. Want to learn what we can do? Give us a call.

Our 7 Favorite Posts of 2017

As we were planning out our 2018 content calendar, we got thinking about all the great content we posted over the last year: a total of 51 blog posts (to be exact).

From social media and font pairing to color inspiration and web design, we ran the gamut on everything marketing and design related. But out of all of our content, there’s a few posts that stand out among the rest. We’ve rounded up our top 7 -- here's what they are + why: 

6 SIGNS IT’S TIME TO UPDATE YOUR COMPANY LOGO  |  Hue & Tone Creative

Best branding post: 6 Signs it’s Time to Update Your Company Logo

Your logo is your company’s primary visual symbol, and one of your brand’s most important assets. If you haven’t changed it in a while, we’ve put together 6 signs that should kick-start a rebrand.


HOW TO CREATE CUSTOMER PERSONAS  |  Hue & Tone Creative

Best post for finding new customers: How to Create Customer Personas

Customer personas are detailed representations of your customers’ demographics, likes, dislikes, traits, and buying behaviors. These traits are not made up, you need to discover them through comprehensive research. Here’s how.


HOW TO CURATE YOUR INSTAGRAM FEED  |  Hue & Tone Creative

Most popular social media blog post: How to Curate Your Instagram Feed

Ever stumble across a gorgeous Instagram feed and suddenly come down with a major case of account envy? We’ve all been there. Creating a lust-worthy Instagram account is more than just slapping on a filter and a handful of hashtags. 


MOOD BOARDS: HOME SWEET HOME  |  Hue & Tone Creative

Our favorite design post: Mood Boards: Home Sweet Home

A compelling image can capture attention, tell a story, and help you connect with your viewer.  But inexpensive, non-cheesy stock photos can sometimes be hard to come by. To save you the hassle of hunting for decent photos, we’ve narrowed our top 10 (mostly free) stock photo sites.


Our pick for must read: 4 Elements for a Killer Landing Page

When it comes to lead generation, landing pages count. We've broken down our four must have elements for a lead generating landing page. 


7 SQUARESPACE FONT PAIRINGS  |  Hue & Tone Creative

Our most read blog post: 7 Squarespace Font Pairings

We've taken the guesswork out of selecting the perfect fonts by putting together 7 suggestions that will revive your favorite Squarespace template.


THE 6-STEP CONTENT CALENDAR  |  Hue & Tone Creative

Our most stress relieving blog post: The 6-Step Content Calendar

Creating a content calendar will save you time, provide consistency, and help you manage your communication channels. Avoid stress and get organized with this 6-step process.


Web Marketing + Design in Greensboro: Hue & Tone

Looking to market your business in Greensboro, Winston Salem, or the surrounding areas? Hue & Tone is a creative graphic design agency specializing in logo design, web design, social media management, and more. 

Getting Analytical in the New Year

Getting Analytical in the New Year  |  Hue & Tone Creative

A business’s ultimate success has grown increasingly reliant on its web presence; particularly its website. According to an April 2017 survey taken by Statista, 40 percent of internet users in the US stated that they purchased items online, several times per month. Retail e-commerce sales worldwide are expected to nearly double between 2016 and 2020. More people than ever are performing research online before journeying to a brick and mortar store to complete a purchase. With so many transactions occurring online, how can you be certain your website is performing up to par?

Most small business owners can at least determine how much traffic their website solicits. But this can be as beneficial as knowing how many people attended a party without actually talking to anyone. There’s so much more information available. So, if you haven’t already, it’s time to get analytical in 2018.

 

Conversion

This statistic tells you how successfully your website is completing your intended goal. For example, if you’re Pizza Hut and your website’s primary purpose is for a visitor to complete a purchase, then your conversion statistic will indicate the percentage of visitor’s doing just that. Maybe you’re a real estate company, and your conversion goal is to have web users complete a contact form; this statistic will give you those percentages.

 

Source Report

Again, most people are familiar with Traffic Acquisition Reports, which measure the amount of traffic your website is getting during any given period of time. But remember, we’re after much more; like, how did they find you in the first place? There’s an analytic for that. A Source Report can tell you if someone arrived at your site by way of a search engine like Yahoo, or a referring site like Pinterest which includes links that route users to a pin’s original site or page. It can even determine how many people typed your url directly into the address bar.

 

Medium Report

There is also a Medium Report which indicates whether the result was the product of organic search or unpaid search, a paid search result, or via a referring website. All of this information could help influence marketing decisions going forward and guide a strategy for capitalizing on the sources and mediums already generating much of your traffic.

 

Bounce Rates

This statistic can inform several website elements, because it tracks what happens once a visitor enters your online presence. Do users journey to another page within your site or do they leave it all together? If your bounce percentage is high, you can determine where visitors are landing, which may prompt insight into why they’re leaving. Essentially, this analytic provides valuable insight into what visitors like about your site and what they don’t. Moreover, it empowers you to customize and alter your website accordingly.

 

Pageviews

This statistic is self-explanatory. It measures how many views a specific page receives. If visitors are returning to the same page again and again, hypothetically, you can formulate content that may garner similar interest. It could also point to other contributing factors like design schemes that users prefer. Using this information to formulate a strategic response can ultimately assist in improving your overall conversion rate.

 

The world wide web will continue to change and grow to meet human demand and businesses must evolve to keep pace. With the new year, usher in a new marketing strategy with the help of web analytics. It will be the best resolution you’ve ever made.


web marketing consultants  |  Greensboro, NC

Need help getting your website set up? Want a second set of eyes looking over your analytics? Hue & Tone Creative will take the stress out of marketing your business online. Check out our design portfolio to see clients we've helped in the past, and then give us a call to get your web presence ready for the new year.  

Should you ever work for free?

There’s a Twitter Page entitled Don’t Work For Free where freelancers can “out” companies and individuals requesting free labor. With over 16,000 likes and just under 2,000 followers, it’s evident that there’s a faction of society who considers working for free sacrilegious. As for me, I was torn on this issue. Then I began writing this article. As a freelancer, I understand the difficulty in locating work then asking for and receiving sufficient pay for the time, enery and training that went into creating my product. Even after earning billions and billions of dollars, Oprah Winfrey, Warren Buffett and Bill Gates still demand that mean green, so why should any of us ever work for no pay? Well, there is one reason working for free is justifiable and even beneficial. I’ll explore that first, then I’ll tackle the common reasons people use to rationalize working gratis and briefly discuss the resultant dangers associated with doing so.

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To Gain Real-Life Experience

Working for free is a great method to gain experience in a field in which you’re interested, but have no prior knowledge. This is especially true if you’re about to invest years of your life in school or lots of money on training. Working for free could provide access to a field it would be challenging to penetrate otherwise. Take me for instance. My senior year of high school, my father arranged an unpaid gig on my behalf. The gentleman for which I worked, was an attorney. It had been my hope and intention, since the age of 3, to pursue the same profession. With unwavering doubt, I knew that law was what I wanted to do with my life. My Father wasn’t so sure and suggested an internship. Turns out, my Pop was right.
 

I discovered that while Matlock and Law & Order’s Jack McCoy spent much of their time making lofty speeches in courtrooms, actual criminal attorneys spend long hours in solitude completing paperwork. There were other discrepancies between what I thought being a lawyer was like and the reality. Working for free saved me hundreds of thousands pursuing a career that was nothing like I thought. Thanks Dad and thanks to the opportunity working for free afforded me.

 

Exposure

Defined as the act of exposing, laying open, or uncovering. As research for this article, I wanted to find out what my spiritual leader, Oprah, had to say about all this. This is where exposure as pay entered the conversation. Instead of an inspiring Ted Talk or an enlightening interview with Shonda Rhimes, I found hula hoop sensation, Revolva. In 2014, the performer penned an open letter to Oprah Winfrey, admonishing her for an invite to perform pro bono at Oprah’s Live Your Best Life tour. Revolva was offered compensation in the form of exposure.
 

Let’s be honest, exposure is essential for any business. How can people patronize you, if they don’t know you exist? But those in the market to live their best life, are not necessarily in the market for a hula hooper. Exposure doesn’t guarantee future earnings. Working guarantees future income, which is why we work and for it, we are paid. Exposure is not legal tender.



Resume and Relationship Building

I toyed with the idea of working for free in order to forge a connection with a truly impressive business mogul based in New York. I wanted this connection so badly that I was willing to do most anything to jumpstart the relationship. I figured that rubbing shoulders with this person and being able to say I worked for their company would be like steroids to my puny career. Unfortunately, I couldn’t afford to move to New York and live in New York or feed myself in New York if I were working for free. Even if I could swing it, my plan bordered on the absurd. Folly aside, what’s important is how I arrived at that thinking.



The Truth

I had never had my talents or skills valued in a traditional workplace or compensated at the level at which I performed. As a result, I struggled with my sense of worth and hoped to happen upon a benefactor that, after I’d demonstrated my worth for less, would happily offer me more.
 

After years of following this strategy, I found that it rarely works. No one or very few will give you what you’re worth, even if your value has been demonstrated. You must know your worth and ask for, some would argue, demand due compensation. Why is this essential? Because, it’s your contribution. It’s what you have to offer the world. It’s what will be left when you are no longer here. That, in itself, is invaluable. Your essence, your legacy, your mark. Don’t discount or give it away, unless it directly helps sustain your momentum or motivation towards delivering your contribution to whom it is meant. Exposure alone just won’t do. It can be a remarkable perk in addition to income. Relationship building doesn’t justify, unless that relationship is truly symbiotic where both entities are actually benefitting. Impressive resume additions are great, but if you’re in doubt over your own greatness, it won’t be enough and you may continue compromising in the future. Relish in your worth, stand in it, marinate on it, reach for it, rise from it, and then boldly and unapologetically ask for your check, please.


Tamika Page  |  Hue & Tone Creative

MEET THE WRITER:

Tamika Page works as a marketing assistant and instructor in Atlanta, GA. Her first words were “increase market share.” Although her first words were far less remarkable than previously stated, she does have extensive experience in helping small businesses grow and discover their unique identities.

Want to chat with Tamika directly? TamikaMPage@gmail.com

Color Stories: Festive foliage

Snow covered garland, carefully crafted wreaths, eye catching poinsettias... The right greenery can usher the holiday spirit into any space! 

To get in to the holiday spirit, we've sorted through some of our favorite photos of Festivus-inspired greenery. These color stories take a closer look at some of our favorite foliage, from a close-up of a pine bough to an entire hillside of snowcapped trees. 

Color Stories: Festive foliage  |  Hue & Tone Creative

Open Invitation

A pop of rich red awakens an earthy green for an inviting color scheme... it's so rich it practically beckons you right in! 


Color Stories: Festive foliage  |  Hue & Tone Creative

Tranquil Terrain

Cool blues and purples paint the soothing and silent aftermath of a snow storm.


Color Stories: Festive foliage  |  Hue & Tone Creative

Delicate details

If you look closely enough, even the smallest detail is alive with color! This ornament inspired palette pairs a dusty plum with graphite and sage for a one-of-a-kind winter scheme.


Color Stories: Festive foliage  |  Hue & Tone Creative

Crisp Cranberry

This modern color pairing packs a bold punch with an accent of brilliant red. A nearly-black mahogany and cool greys accent this daring statement color.


Color Stories: Festive foliage  |  Hue & Tone Creative

Festive Fern

Deep earth tones take us back to nature in this rich and rugged color scheme. A pale blue pops on a backdrop of muted mahogany and soft brown.  


LOGO AND BRAND DESIGN IN GREENSBORO, NC

Need a custom holiday invite? A fresh brand to start 2018 off right? We've got you covered on all fronts. Hue & Tone specializes in logo design, branding, and collateral development. Reach out if you're ready to start the new year off right:  hannah@hueandtonecreative.com or 336-365-8559.