With this accessory eCommerce startup, I worked to develop more effective branding (colors, fonts, shapes, etc.) and identity around a pre-existing logo. From there, I developed jewelry packaging, business cards, social-media graphics, and press materials that featured the new branding. I designed and developed an eCommerce-capable, Etsy-integrated website that, through rich photos and visuals, targets the brand’s key audiences. Finally, I developed separate but consistent branding for Elgie Weddings, along with graphics and business cards for that vertical.